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HKGT new media - hf2017 -randy wilburn

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Encourage Build Grow
Encourage Build Grow

This document discusses how new media and technology are changing marketing and communications for architecture, engineering, and construction (AEC) firms. It notes that 41% of firms spend an hour or less per week on social media, and 65% do not use any marketing automation software. It also provides statistics on growing platforms like YouTube, podcasts, and smart speakers. It concludes by discussing emerging technologies like virtual and augmented reality and their potential impact.

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With New Media
Things Change
Our Reality
Be Everywhere
How many of you are actively Blogging new content on a regular basis?
Are you Social?
According to Zweig Group’s 2017 Marketing Survey, 41 percent of firms spend one hour or less on social media each week.
How much time are people spending on Social Media?
116 minutes per day
65 percent of AEC firms do not use any marketing automation software.
All things Fun Short Videos Blog Posts All things Fun Event Ads College Recruiting GeoFencing Blog Posts News Items Short Videos Industry Info All things Fun Intern Stories Short Videos Proj/Event Info All things Fun Project Status Short Videos Blog Posts All things Fun Project Status Employee Stories Design Photos Job Postings Blog Posts Job Postings Proj/Event InfoEmployee Stories
Audio and Video
• YouTube is the second largest search engine and third most visited site in the world after Google and Facebook. • 1.5B monthly active users (1/3 of internet) • 40% of YouTube views come from mobile devices. • 40% of Americans 12+ have listened to a podcast. And, six in ten Americans are familiar with the term “podcasting.” A 22% rise in last two years.
What’s Next? Alexa, can you give me a list of Design Firms within 10 miles of me that have Project Designer positions available? US Households with Smart Speakers is expected to rise from 7% (Q1 2017) to 75% (Q4 2020)
Virtual and Augmented Reality
Gaming
Q&A
Randy Wilburn Director of Recruitment Strategy Zweig Group 617-828-9093 RWilburn@ZweigGroup.com On all Social Media @RandyWilburn

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HKGT new media - hf2017 -randy wilburn

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  • 10. How many of you are actively Blogging new content on a regular basis?
  • 12. According to Zweig Group’s 2017 Marketing Survey, 41 percent of firms spend one hour or less on social media each week.
  • 13. How much time are people spending on Social Media?
  • 15.
  • 16. 65 percent of AEC firms do not use any marketing automation software.
  • 17.
  • 18. All things Fun Short Videos Blog Posts All things Fun Event Ads College Recruiting GeoFencing Blog Posts News Items Short Videos Industry Info All things Fun Intern Stories Short Videos Proj/Event Info All things Fun Project Status Short Videos Blog Posts All things Fun Project Status Employee Stories Design Photos Job Postings Blog Posts Job Postings Proj/Event InfoEmployee Stories
  • 20. • YouTube is the second largest search engine and third most visited site in the world after Google and Facebook. • 1.5B monthly active users (1/3 of internet) • 40% of YouTube views come from mobile devices. • 40% of Americans 12+ have listened to a podcast. And, six in ten Americans are familiar with the term “podcasting.” A 22% rise in last two years.
  • 21. What’s Next? Alexa, can you give me a list of Design Firms within 10 miles of me that have Project Designer positions available? US Households with Smart Speakers is expected to rise from 7% (Q1 2017) to 75% (Q4 2020)
  • 24. Q&A
  • 25. Randy Wilburn Director of Recruitment Strategy Zweig Group 617-828-9093 RWilburn@ZweigGroup.com On all Social Media @RandyWilburn