Sustaining the development and growth of a business in today’s economy requires an organization to adopt new and more productive means of connecting, or “networking” with people both internally and externally to their organization. One of the critical elements of networking today is the coordinated and consistent use of social media – in particular LinkedIn. Adoption and implementation of LinkedIn, as a part of an overall social media strategy is essential for an organization to be seen, be heard, and most importantly, to stake their claim as an industry leading organization.
9. What is LinkedIn?
“LinkedIn is an interconnected network
of experienced professionals from
around the world, representing 170
industries and 200 countries. You can
find, be introduced to and collaborate
with qualified professionals that you
need to work with to accomplish your
goals.”
10. What is LinkedIn?
The unique experience you have
gained coupled with the unique
relationships you have carefully
developed gives you a tremendous
advantage over the person who
does understand the tool but is only
beginning to gain experience and
develop professional relationships.
22. Understanding the Potential
29% more “six-figure” earners than the
average web site
25% of LinkedIn visitors come back 30
times per month
51% of LinkedIn members visit at least
once per month
25. Understanding the Potential
Awareness Interest Desire Action
Advertising Ad Clicks
Views and
Time Spent Sales
Marketing
Likes and
Comments
Views and
Time Spent Sales
Sales
Networking
2.0
Lead volume
Lead quality
Sales
Closing Rate
26. Understanding the Potential
New Powerful way to manage contacts
Connect with colleagues
Connect with decision-makers
Gain mindshare with potential customers
Business intelligence
Gain/share expertise
27. Understanding the Potential
Widely viewed as most professional
social network
LinkedIn is most effective social network
for getting B2B company leads
200M members and counting!
2nd
and 3rd
degree connection potential
New AIDA stream potential
36. Profile - Recommendations
• # of recommendations is one of the
weighting criteria in ranking search
results on LinkedIn.
• Recommendations are outside
verification of the information in
your profile.
• Words are keyword searchable.
• Specific and strategic.
• Obtain from influential connections.
37. To-Do List
Join relevant “Groups”
Participate!
Develop and implement a Social Media
Marketing Strategy
41. Groups – Create One
• Lead discussions
• Grow Contacts and Prospects
• More Company Visibility
• Be a Thought Leader
• Distribute Content
42.
43. Bibliography
Carter, Brian. LinkedIn for Business: How Advertisers, Marketers, and Salespeople
Get Leads, Sales, and Profits from LinkedIn. Indianapolis, Indiana: Que Publishing,
August 2012.
Elad, Joel. LinkedIn for Dummies. Hoboken, NJ: Wiley Publishing, 2008.
Neal Schaffer (Date of publication?). 30 Minutes to Maximizing LinkedIn, Retrieved
May 2, 2013, from http://windmillnetworking.com.
“LinkedIn.” Wikipedia. May 7, 2013, http://wikipedia.org/wiki/LinkedIn.
Sandi Sturm. “Building Up Your Geek Skills: Tips for Small Business.“ Slideshare.
May 7, 2013, http://www.slideshare.net/Alaskarama/building-up-your-geek-skills-
linkedin.
Jill Frank. “LinkedIn B2B Sales Strategy.” Slideshare. May 7, 2013,
http://www.slideshare.net/JillFrank1/linked-in-sales-strategy.
Neal Schaffer. “Maximizing LinkedIn for Business.” Slideshare. May 7, 2013,
http://www.slideshare.net/nealschaffer/maximizing-linkedin-for-business.
You will be 40% more effective if you complete your profile 100%.
You will be 40% more effective if you complete your profile 100%.
You will be 40% more effective if you complete your profile 100%.
This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
Everyone has unique experiences that we bring to the marketplace. Education, jobs, culture, interests, etc. None of us has walked the same path or encountered the same people, we have each developed a unique set of relationships. It is the foundation of our friendships, business partnerships, and customer bases. Tools can be anything that helps accelerate or “power up” your ability to accomplish your goals. We can be reluctant to try new things despite the fact they may be faster, better, or even cheaper. The old paper address book, our old tool, worked just fine. But eventually we switched tools to maybe Outlook.
You can create your own unique URL Add to email signature, business cards, letterhead, etc
Recommendations are a critical element of your profile.
This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.