1. Price It Right Or Pay The Price!

2. Most news is national and doesn’t reflect local
trends. While houses may not be selling in other
parts, they are definitely selling here

3. Bottom line: local home sales are not dead.
Heed some basic advice and you stand a very good
chance of selling your home. As has been mentioned
in countless blogs, home preparation is critical for
selling quickly and for top
dollar. Additionally,
professional home staging
has proven to increase your
chances of a sale.

4. Price.
No matter how much time,
effort and finances you
invest in your home (the 20%),
if it’s not priced correctly
(the 80%) it won’t sell. In this
enlightened Internet age, savvy
buyers are attuned to a home’s true
market value like never before. As Realtors put
increasing amounts of information and pictures on
the web, buyers are visiting “virtual open houses”
and making effective buying decisions without
viewing a home in person.

5. As a result, they will usually not even darken
your door.
It’s the harsh reality of the current market. If
priced too high, your home becomes “invisible”
to buyers. And it does so from the very start.
Buyers will go on to look at other homes instead
of yours.

6. So how do you price your home to sell?

7. 1.Have your Realtor prepare a REALISTIC CMA.
(Comparative Market Analysis) Look at
EVERYTHING on the market in your area, not
just "the chosen few" that you want to see.

8. 2.Run the trends from your area. Usually your
local MLS will provide your Realtor with
extensive data. Market trends and sold prices
are available at www.SellingPricesinCalgary.com

9. 3.Price AHEAD of the market. In a decreasing
market, it must be priced BELOW the previous
comparable sale or active listing. In an increasing
market price. Above the last group of sales.

10. Are prices increasing or decreasing in your
market?

11. Randy Bett
Investment Realtor/Author/Investor
Real Estate Professionals Inc.
Better Group Real Estate
202-5403 Crowchild Trail NW
Calgary, AB T3B 4Z1
Phone:403-774-7464 Ext:1
Fax:403-208-0082
Toll Free fax:888-711-6801

12. Randy Bett
www.BetterGroupRealEstate.ca