3. Media:
Media is the source of transmission of
informations, news, views and thought of one
person across the world.
It is the media which has made the world the
global village.
Media enhance the knowledge of public and
communicates all the happenings to the
public.
4. Types of Media:
Following are the major types of media:
Print media
Electronic media
Social media
6. Conti…
Print media advertising is a form of
advertising that uses physically printed media,
such as magazines and newspapers.
Oldest form of media in Pakistan.
Basically it is in hard form.
Usually common in literary people.
7. Conti…
The earliest known form of woodblock printing
came from China dating to before 220 A.D.
Modern printing is done typically with ink on
paper using a printing press.
It was considered that print media was only
used by particular persons, now a days
special newspapers for blinds are being
introduced.
9. Conti…
Electronic media are media that use
electronics or electromechanical energy for
the end user (audience) to access the
content.
Electronic media has revolutionized the
information system.
Now everyone can be aware himself with
current information and updates
10. Conti…
Electronic media has entirely changed the
mode of advertisement.
Different types of tricks are employed to
attract and attend the valuable customers.
It is the electronic media due to which the
world’s living style has been changed.
11. Advantages:
Every home has become an academy.
Fast interactions.
Discover many things with out effort.
Cheapest source of entertainment.
All the knowledge is confined to one platform.
12. Disadvantages:
Moral values are vanished.
No cultural boundaries.
Worst effects on children.
Wastage of time.(if management is not done)
Electronic war.
14. Conti…
Social network servicing is on online service,
plat form, or a site that focuses on building
and reflecting of social networks between the
persons.
Face book, twitter, what’s app, and many
other names you usually listen from every
body now a days, are the social media.
15. Conti…
Social media is basically the connection
between the persons.
Cheapest way of communication now a days.
It is estimated that more than half of the
population of the world is using social media
now a days.
16. Advantages:
Technological literacy.
Bringing people together.
Attracts attention.
Cheapest source of connection.
Breadth of knowledge.
Widen the business.
17. Disadvantages:
Distraction.
Health problems.
Relationship problems.
Illegal crimes and virus attacks.
Negative effect on workers productivity.
19. Media War:
Media war is very common now a days.
Different views over the same issue is
creating bad effect on our society.
Truth has become very rare now a days.
One can easily start a campaign against any
one without any reason.
