We have come a long way where broadcast television was hailed as a technological advancement here story tellers had the opportunity to experiment with new forms of storytelling. However, now the era has changed and the era of broadband is considered as the Golden Age. Today, with the advent of digital age, we have digital content at our fingertips that can be viewed according to the time that best suits us. The days when the family gathered around the TV to watch programs has been replaced with digital TV that is always on. The way the stories are being created and shared has changed considerably thanks to digital innovations.

1. Digital Innovation and Media
We have come a long way where broadcast television was hailed as a technological advancement
here story tellers had the opportunity to experiment with new forms of storytelling. However, now the
era has changed and the era of broadband is considered as the Golden Age. Today, with the advent of
digital age, we have digital content at our fingertips that can be viewed according to the time that best
suits us. The days when the family gathered around the TV to watch programs has been replaced with
digital TV that is always on. The way the stories are being created and shared has changed considerably
thanks to digital innovations.
One of the changes that is observed is the manner in which movies are being released on the big
screens while also being steamed on platforms such as Netflix and HBO. HBO is famous for its new
series’ being doled out to keep its viewers hooked. This is an example of how digital innovation is being
utilized to attract more viewers and to provide better content.

2. What is interesting to note is that it is the consumer who drives the content creation process. Today
mediums such as YouTube put up digital content for the viewers, therefore story tellers have many
mediums via which they can convey their stories. However, since there are so many platforms, it also
leads to increased competition and everyone is vying for the attention of the consumer. It depends on
the story tellers how they can tap into the growing digital innovation to engage the viewers.
Apart from video content, another media that is fast growing is the gaming media. The gaming
scenario has changed manifolds with the advent of Massively Multiplayer Online Role-Playing Games
(MMORPGs). These are fantasy games that can be played online and which can be played in real time
with host of online players. Thousands of players can play these games simultaneously and thus it is one
of its kind. There is a growing rage amongst players and increasing number of people are turning to
MMORPGs. The reason they are so exciting to play is because they present a fantasy world and players
get to live an alternate life. The players play the game by assuming the role of a fantasy hero and they
literally experience the story of the game. These games have a solid storyline and thus people live an
alternate life by means of MMORPGs.
Thus, digital innovation has greatly transformed the story, the manner in which it is created and
shared and the way it is consumed. Viewers are the story generators and today we see some amazing
media that viewers can enjoy it on the platform of their choice. The digital innovation will only help it to
better further as better innovations are done.