this presentation includes what is media functions gender stereotyping role of media in gender stereotyping media literacy importance of edu-package for media literacy

1. Need For Designing An Edu-Package To Impart Media
Literacy Disseminating Awareness To Students About
Gender Stereotyping
A PAPER PRESENTATION BY
RAMSHEENA K
STUDENT
KEYI SAHIB TRAINING COLLEGE

2. What Is Mass Media?
Media refers to the
various communication
technologies that are
intended to reach a
mass audience

3. Basic Functions of Media
To Inform To EducateTo Entertain

4. GENDER STEREOTYPING
It is the practice of attributing to an individual
women or men specific characteristics,
features or roles on the basis of his or her
membership of a social group of women or
men

5. Types of Stereotyping
Masculine
behaviors, attitudes,
attributes, norms and
hierarchy of values,
manners, occupation,
social roles and relation
associated with men
within a particular
society
Feminine
behaviors, attitudes,
attributes, norms,
hierarchy of values,
manners, occupation,
social roles and relation
associated with girls or
women within a
particular society

6. Masculine Traits
 Independence
 Assertiveness
 Logic
 Integrity
 Determination
 Stability
 Passion
 Confidence
 Awareness
 Strength
 Leadership

7. Feminine Traits
 Gentleness
 Empathy
 Sensitivity
 Receptivity
 Patience
 Loving
 Caring
 Nurturing
 Affectionate
 Forgiving
 Dependent
 Compassionate

8. How Media Stereotype Men?
 Presenting the men having masculine traits only
Aggressive, dominant and engaged in exciting
activities
 Independent, controlling and decision makers
 Hard, tough, sexually aggressive, unafraid,
violent
 Total emotional control
 Hero

9. How Media Stereotype Women?
 Having traditional feminine traits
 Subservient and passive
 Pretty and nurturing
 Highly emotional
 Dependent
 Categorizes into two; good and bad women

10. How Media Stereotype the Relation
Between Men and Women
 Women depend on men where as men are
independent
 Men’s authority and women’s incompetency
 Women are caregivers whereas men are
breadwinners
 Super heroes and subordinate heroines

11. Media Literacy
Media literacy is the ability to access, analyze,
evaluate, create and act using all forms of
communication

12. Why Media Literacy For Students?
o Help them to differentiate between
information and disinformation
o Make them conscious about the role of
gender stereotyping
o Help them to approach media critically
o Convert them an active consumers of media
o Make them aware about the backgrounds
behind media messages

13. Why New Edu-package For Media
Literacy to prevent gender
stereotyping?
 Media’s role in gender stereotyping is high
 Students formulate different concepts such as
gender, gender roles etc from their
environment
 Students are highly exposed to different types
of media
 There is a high chance for misconception
among students about gender

14. Findings
• Media act as a channel of concept formation among
students.
• Media has a vital role in gender stereotyping.
• Media does not allow the pupils to travel beyond the
binaries of masculine and feminine.
• Media literacy is essential to overcome gender
stereotyping.
• Media literacy is not getting needed importance in current
curriculum.
• A new edu-package should be included in educational
system.
• Students should be informed about the differences
between gender and gender stereotypes.

15. New Edu-package
Edu-package should carry Information about ;
 what media is
 How media messages are created and
sensationalised
 What is the concept of gender and how media
stereotype it

16. A PRESENTATION BY
RAMSHEENA K
KEYI SAHIB TRAINING COLLEGE