Business Model Canvas is a strategic planning technique that helps companies answer core questions about their business. The Business Model Canvas book provides easy-to-understand instructions for how to use the model and includes an interactive workbook. Make notes or modify your notes with this interactive PDF. It'll explain how to fill it out in detail and also provide an overview on what needs to be included. www.7needs.com

1. Business Model Canvas
by 7needs
1.
A template that can be
used to develop a
business models.
2.
It's important to
understand your
customer, how you can
best help them, and how
you generate revenue
(when speaking with a
potential investor).
3.
Having a quick and
straightforward way to
discuss your business model
and work on it with a larger
group of team members has
never been easier.
4.
You will be able to provide
this viewing material quickly
so the stakeholders know
what you do and how your
project is going.

2. Key partners Key activities
Key resources
Value propositions Customer relationships
Channels
Customer segments
Cost structure Revenue streams
Startup Name Designed by Date Version
7needs.com

3. Value propositions
7needs.com
Are you offering value to satisfy customer
needs?
What are some User/Customer Needs?
What types of problems are we solving with
this approach?
Are we an innovative brand offering something
new?
Are we helping customers in any other way?
What needs are we satisfying?
What problems are we solving?
Are we helping customers:
• Satisfy a new set of needs?
• Afford something they now can’t?
• Improve the performance of a product or service?
• Some other way?
Step 1: Value propositions
Meaning of value proposition: This is the
promise that a company makes to its
customers. It's the reason why they exist in the
first place. The value proposition helps answer
the question, "What are you offering?" The value
proposition is a crucial part of any business
strategy. It forms a framework for how your
company will make money and what it stands
for. It should be specific, measurable, and
achievable.
A company might offer an innovative, wireless
home security system that allows customers to
be protected without the hassle of monitoring a
security camera or purchasing expensive and
complicated hardware."Our business strategy is
to offer the most streamlined, easy-to-use home
security solution on the market.""We will provide
our customers peace of mind with our high-
quality service, quick response times, and 24/7
customer support."

4. Customer segments
7needs.com
What are the different types of your clients?
How do they differ in terms of needs and problems they might have?
What are examples of some common "segmented" customer categories?
Might there be specific cases where it's better to use a mass-market, niche market or segmented market?
Who are your most important customers?
Are they:
• A large group with similar needs and problems (mass market)
• A group with very specific, special requirements (niche market)
• A group divided by slight differences in needs and problems (segmented market)
• Made up of very different groups with different needs and problems? (diversified market)
• Made up of interdependent groups (multi-sided markets)
Step 2: Customer (segments)
The process of market segmentation is the first
step in the Customer Lifecycle. It helps businesses
define the different types of customers they are
looking to attract and engage. Customer insights
are important because they provide a window into
what your customers want and need. Other than
understanding their needs, it is also important to
understand how they act and how they behave.
This can only be achieved by
gathering data that is as accurate
as possible. The sources of data
should ideally be diverse and range
from social media, customer
surveys, web analytics, and so on.
However, most organizations find it
difficult to track such a diverse set
of data sources.

5. Customer relationships
7needs.com
What is the best way to sell something that drives action from today's customers?
How are we interacting with today's prospects and customers when we speak to them?
What bought on marketing have you not seen as necessary or effective in your lifetime
when it comes to a digital customer experience?
How are we creating content that resonates with our customers?
How are we reaching customers and convincing them of the value we offer?
How are we:
• Building their trust?
• Attracting their attention?
• Helping them take action to buy?
• Enabling them to experience our product?
• Helping them recommend and remember our product?
Step 3: Customer relationships / Marketing
In today's world, customer relationships are more important than ever
before. The internet has made it easier than ever to connect with people all
over the world, but at the same time, a business must make sure they have
a way to stay in touch with their customers and provide them with value.

6. Channels
7needs.com
What are the best-selling channels for the past year?
How do we move a product through the account lifecycle - from
discovery to aftermarket (e.g. as the consumer gets closer to purchase)?
How would you define distributor relationships with retailers?
Manufacturers? Suppliers? Labels?
Good examples of how you're reaching your customers would be:
Step 4: Channels / Distribution
Channels - are we reaching our customers:
• Directly through our own people?
• Indirectly through partners?
• In other ways?
Relationships: What relationships do we have
with our customers? Are we:
• Providing personal assistance?
• Offering an automated service?
• Self-service?
• Other?

7. Key activities
7needs.com
Step 5: Key activities
What are the key activities your value proposition requires?
What key activities or level of complexity do your value proposition require most?
What level of focus is needed for our value proposition?
What kind of key activities do you need to fulfil your value proposition?
Distribution channels? Customer relationships? Revenue streams?
The key activities or level of complexity that your value proposition requires most
is the ability to generate and develop content for a wide range of audiences. This
means making sure that you have a well-rounded skill set, with experience as well
as an understanding of how to promote your work and keep it relevant. The key
activities or level of complexity that your value proposition requires most is cash
flow generation. This means a business with a revenue model that can support the
company's initial investment, as well as ensure there will always be room for
growth potential.
Categories: Production, Problem Solving, Platform/Network

8. Key resources
7needs.com
Step 5: Key resources
Physical capital (land, buildings, machines)
Human capital (knowledge and skills, employees)
Intellectual (brand patents, knowledge, data, information and copyrights)
Logistical capacity
Financial
What are the key resources that your value propositions require? Key resources are
those that represent a significant competitive advantage; they are the most
important assets of our business.

9. Key partners
7needs.com
Step 6: Key partners
In order to understand the key partners of your business, you must first understand
how your business functions. This introduction provides a basic overview of how a
company works and includes five key partners for any company: suppliers,
customers, employees, investors & society. All those that give a company critical
resources or help to make it run are part of these groups.
Suppliers: a company's suppliers are the people who provide it with the raw materials needed for its production.
Suppliers can either be manufacturers or merchants, which are people who sell goods that have been
manufactured by someone else. Companies buy supplies from their suppliers who, in turn, usually purchase
these supplies from other sellers on their own behalf and in order to sell to their own customers.
Investors are not just financial. They can be anything from a chemical engineer to a car mechanic, an
accountant to a barista, or even a farmer. The majority of the population is ignorant about how to invest wisely
and are risk-averse. Investing is perhaps one of the most difficult things for people to try and do because it
requires taking risks, much like investing in stocks.
Customers are anyone who buys a product or service from a company. Investors
are those who own stocks in that company.
Society is anyone who has not made a direct or indirect contribution to the
company.
Employees are the people working for the company, either directly or indirectly.

10. Revenue streams
7needs.com
Step 8: Revenue streams
Revenue streams are ways to achieve a goal by selling an asset. Examples of
revenue streams include advertisements, subscriptions, and donations. Revenue
streams can be used in a variety of ways, but they are typically used to obtain the
money that is needed to fund an organization or business. Revenue streams can
also be used as a way for charities to raise money for their cause.
What are our customers paying for? Are these:
• One-time payments (transaction)?
• Recurring payments (ongoing payments such
as subscriptions)?
The following are some examples of revenue streams:
- Advertisement: Advertisements generate income from the people who see them or
click on them.
- Subscription: Subscriptions can generate income from the people who subscribe
and from the advertisers that purchase ads on the site or service.
- Donation: Donations can be used as a way for charities to raise money for their
cause by asking for donations in exchange for access to their content or products.

11. Cost structure
7needs.com
Step 9: Cost structure
How do different companies handle these costs? Not all companies are able to afford costs. For
example, smaller companies do not have the budget for the costs of building a new facility so they
must keep the old one running while still growing their business. They may choose other methods
that cause their facilities to be outdated such as using older technology, outdated equipment and
making the building look shabby.
In order to run a business or make progress, every business has three types of costs: fixed,
variable, and indirect. Fixed costs are incurred whether the company is profitable or not. Variable
costs vary each time the company engages in a project. Indirect costs cover payroll, supplies, and
insurance among other expenses related to running a company.
What are the most important costs inherent in our business model?
Which Key Resources are most expensive? Which Key Activities are
most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low
price value proposition, maximum automation, extensive outsourcing),
Value-Driven (focused on value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities),
Variable costs, Economies of scale, Economies of scope, Start-up
Costs.

12. Impact
7needs.com
• Economic benefits: How will those involved
benefit economically (e.g. greater income
through employment, savings, market increase)?
Revolutionizing the field of economic
development. Is the project about working with
governments, private sector corporations, and
community organizations to create economic
opportunities for citizens and communities
across the globe?
Step 10: Impact
• Environmental benefits: How will the
environment benefit (e.g. biodiversity,
decreased health risks)?
The impact is a young, small organization
that’s dedicated to exploring and
addressing the environmental
consequences of human activity. We use
science-based research to inform our
work, with a focus on agriculture, energy,
forestry and fisheries. A number of
businesses are making a huge impact on
the environment by being more
environmentally conscious. They use
recycled materials, reduce waste and
lower their carbon footprint.
The economic benefits of blockchain are many.
For example, in the first year after its introduction
to a company, the company's revenue can
increase by an average of 16%. On top of that, it
also decreases the cost for businesses to store
data and transfer it across borders.
• Social benefits: How will communities as a whole be better off (e.g. occupational safety, female consumer focus)?
The key objectives of this project are to understand the impact of social benefits on occupational safety, female
consumer focus and community satisfaction. The project will also evaluate if these benefits can be used to assess if a
company is meeting their social responsibility goals.

13. Customer Segments
Value Proportions
Channels
Key Resources
Key Partners
07 05 01 03 02
For whom are we
creating value?
What value do we deliver
to our customers?
How do we reach each of our
customer segments?
To satisfy our customers, what are
the key resources we need?
Who are our suppliers and
partners?
Customer Relationships
06
What type of relationship does each
segment of customers expect?
Key Activities
04
What are the key activities our value
propositions require?
Cost Structure
09
In our business model, what are the most important costs?
08 Revenue Streams
What value are our customers willing to pay for?
Impact
What are the social, economic,
and/or environmental benefits?
10
7needs.com
Business name Editor
Date
Version

14. OTHER RESORCES

15. WHAT
PEOPLE SEE
WHAT PEOPLE
DON'T SEE
Success
Focus
Persistence
Rejections
Criticism
Failure
Sacrifice
Hard Work
Risk
ILLUSION OF SUCCESS
How We Perceive Success?

16. 01
05
06
07
08
02
03
04
DELEGATION
ATTITUDE
COMMUNICATION
HONESTY
POWER
ACHIEVE
INFLUENCE
CREATIVITY

17. SWOT
Analysis
What are you good at?
How will you move forward?
What qualifications can you hone?
Strengths
What are the main skills needed
that you are not developing?
Is there anything new in your field
you won't be able to learn?
Threats
What do you still need to learn?
What can you improve on?
What is the least enjoyable part of
your job?
Weakness
In the future, what projects might
you take on?
What contacts are available in
your industry?
How can you improve your skills?
Opportunities

18. Creative Thinking
Identity Solution
Main Ideas Concept
Action
Final Result
Date:

19. DESIGN
THINKING
IDEA
TEST
DEFINE
PROTOTYPE
EMPATHIZE
Brainstorm
& Select
Define your
Scope
Question
Assumption
Refine
Gather
Feedback
Observe &
Interview
Listen
Ask Question
Evaluate
Iterate
& Scale
Come up with
Many Solution
Experiment
Creative
Thinking
Notes :

20. Customer
Lifecycle
Reach
Acquisition
Loyalty
Retention Conversion
(Marketing)
(Sales)
(Customer
Service)
01.
02.
03.
04.
05.

21. Product Process
Brainstorm
Insert Your
Feature Option
Insert Your
Feature Option
Insert Your
Feature Option
Insert Your
Feature Option
Target
Martket
Product
Brand
Goal
Launch

22. How to Manage Projects
Successfully
STEP
01
Project
requirements
STEP
02
Critical
milestone
STEP
05
Evaluation
of project
STEP
03
Team strengths
/ weaknesses
STEP
04
Risk
management

23. Pre-contemplation Contemplation Preparation Action Maintenance
ADKAR
A D K A R
AWARENESS DESIRE KNOWLEDGE ABILITY REINFORCEMENT
Change Management Model
What's working and
what's not in my
organization
What are my options
Communicate that a
problem exists
Communicate the
benefits of scrum
Identify the risks
involved
Build momentum
Acquire new technical
skills
Gain teamwork skills
Share information
Create a governance
framework
Train the basics
Start small
Work with a scrum coach
to identify champions
Shared scrum
experience
Learn from early
mistakes