An overview of how to get free publicity and media coverage for your business

1. How To Get FREE Media Attention
For You & Your Business
FREE Publicity!
Ramon Ray, Founder & Editor
Smart Hustle Magazine
@ramonray

2. EVERYONE IS DISTRACTED

3. ATTENTION IS CURRENCY

4. NO ONE CARES ABOUT
YOU or YOUR BUSINESS

6. How To Get FREE Media Attention
For You & Your Business
FREE Publicity!

8. 4 Steps To Media Attention

9. 1.Have a story
2.Target the media
3.Pitch Your story
4.Be Persistent (But Not a Jerk)

10. Ramon is not a professional
“media guy.”
He’s a “regular guy” who’s had
media success.

11. Who are you?

12. Who is Ramon?

13. 4x entrepreneur, global
speaker, best selling author

16. Expert Witness to Congress

18. How To Get FREE Media Attention
For You & Your Business
FREE Publicity!
Ramon Ray, Founder & Editor
Smart Hustle Magazine
@ramonray

19. Why?

20. • Credibility
• Thought Leader
• Brand Exposure
• Command Higher
Rates
• Be Sought After

21. 3 Things To Ask Yourself…

22. 1.How am I different?
2.Am I magnetic?
3.Am I the expert OR the story?

23. 6 BEST PRACTICES FOR
MEDIA EXPOSURE
@ramonray

24. FOLLOW YOUR
CUSTOMERS
What media are they
reading, watching,
listening to?

25. KNOW THE MEDIA
(PRINT, ONLINE, TV)
Deadlines, stories,
politics, focus, theme,
audience special
sections, etc.

26. KNOW THE DECISION MAKERS
Editors/producers
assign stories to staff
journalists and
freelancers

27. KNOW THE JOURNALIST
Journalists write the stories
and are looking for sources,
quotes, insight, etc. They
have feelings too.

28. BLOGGERS AND INFLUENCERS
Publications use bloggers and free lance writers to acquire content.
Get to know them.

29. TIMING
Your priority is not
their priority;
respect deadlines
and seasons.

30. PARTNER
Media love bundles

31. UNDERSTAND
THE MEDIA EQUATION
@ramonray

32. Story / News
ReadersAdvertisers

33. Story / News
ReadersAdvertisers
YOUR OPP!

34. What Makes Good News?
• Statistics and Trends
• Commentary on news of
the day
• Charity Work
• New Services & Products
• Your Customers

35. BE ATTRACTIVE TO JOURNALISTS
Appear Knowledgeable
Be Knowledgeable
Be exciting and passionate (it’s contagious)

36. How to APPEAR Knowledgeable?
Plenty of Online Content (thought
leadership), Events and other
Media Coverage
@ramonray

37. STRONG PERSONAL BRAND

38. CREATE YOUR OWN “SHOW”
Audio (Podcast), Video (Youtube), Facebook Live

39. PERSONAL WEB SITE
Aka RamonRay.com

40. AWESOME PICS AND IMAGES
Headshot by Jason Gardner –
jasongardner.net @ramonray

41. PROMO “SIZZLE REEL” AND
SHARING VIDEO

42. PUBLISH A BOOK Adds credibility; media hook

43. PRODUCE AN EVENT
Headache, money losing, credibility, reach VIPs

44. Babies Should Not Be Profile Pictures

45. Focus on
YOU.
Look GOOD.
Good Pics.
No Babies.

46. WANT TO BE INVITED AGAIN?
ACE THE INTERVIEW.

47. The Interview
• Speak clearly
• No jargon
• Be for real
• Be informative but brief.
• SOUND BITES
• Use numbers / data
• Give stories & examples
• Be prepared

48. LEVERAGE THE EXPOSURE
AFTER THE COVERAGE!

49. SHOULD YOU HIRE A PUBLICIST?

50. Should you hire a
publicist?
• Do you have a good story?
• Do you have something to
say?
• Have you attempted your
own press?
• Why do you want to hire a
publicist?
• What is their experience
and track record?

51. IN SUMMARY…

52. 1. Have a story
2. Target the media
3. Pitch Your story
4. Be Persistent (But Not a Jerk)

53. @ramonray
This is Hard Work

54. How To Get FREE Media Attention
For You & Your Business
FREE Publicity!
Ramon Ray, Founder & Editor
Smart Hustle Magazine
@ramonray