This presentation was made during an internship under Prof. Sameer Mathur, IIM Lucknow. It covers a case study of Twitter from Marketing Management 15 th edition (Authors- Philip Kotler & Kevin Lane Keller)
5. “I want to make
something so simple, you
don’t even think about it,
you just write”.
-JACK DORSEY
6. What the advent of television and
radio did was to give a small group
of people a new way to reach
masses.
What Twitter did that it captured
and recorded history in real time
with eyewitness accounts, pictures
and thoughts.
10. Gave activists a means to:
• Share accurate and uncensored
information
• Connect with like minded people
• Quickly disseminate information
• Organize street operations
11. Today people use to:
• Promote a brand or company
• Raising money for charities
• Breaking News
• Follow Favorite Celebrities
&
TO CHANGE THE WORLD
16. Global Impacts since
Inception
• Penetratedpopular cultures
• Removingtraditionalbarriers & classesapart
• Sense of direct connection withfavoritecelebs
• Influencingall other mediums
• Can bring online revolution in case ofpolitics,occurrence of
naturaldisasters&protests
18. How does it differ from other
Social Media
• Usefulness
• Ease of Use
• Performance
• Reliability
• Strength of Brand
• Advertising options to sellers
19.
20. Grow (or Recapture) user base from
other trending social media sites.
Justify Stock Price while building the
business.
Resolve One way Communication
