Global
Platform for
Public Self Expression
&
Conversation in real time

JACK DORSEY
“THE MAN BEHIND”

“I want to make
something so simple, you
don’t even think about it,
you just write”.
-JACK DORSEY

What the advent of television and
radio did was to give a small group
of people a new way to reach
masses.
What Twitter did that it captured
and recorded history in real time
with eyewitness accounts, pictures
and thoughts.

Trend of “@” and “#”
started from Twitter

Twitter as a
medium had a
huge impact on

Gave activists a means to:
• Share accurate and uncensored
information
• Connect with like minded people
• Quickly disseminate information
• Organize street operations

Today people use to:
• Promote a brand or company
• Raising money for charities
• Breaking News
• Follow Favorite Celebrities
&
TO CHANGE THE WORLD

•Product Standardization
•Product Adaptation
•Product Invention
•Global Adaptation
•Global Distribution
•Building Country images
and Consumer Perceptions

to
Reach Everyone in
the World

Global Impacts since
Inception
• Penetratedpopular cultures
• Removingtraditionalbarriers & classesapart
• Sense of direct connection withfavoritecelebs
• Influencingall other mediums
• Can bring online revolution in case ofpolitics,occurrence of
naturaldisasters&protests

Biggest
Competitors

How does it differ from other
Social Media
• Usefulness
• Ease of Use
• Performance
• Reliability
• Strength of Brand
• Advertising options to sellers

Grow (or Recapture) user base from
other trending social media sites.
Justify Stock Price while building the
business.
Resolve One way Communication

THANK
YOU

Created by Ramit Khurana, Guru Nanak Dev
University, during a Marketing Internship
under Prof. Sameer Mathur, IIM Lucknow.