1. MindFire Studio
Multi-channel Marketing Automation
Q1-13 Release Webinar

2. You should hear us now.
If not:
Reference the number and access code
provided to you via email,
or call 949-474-4418, Option 2, for help.

3. We’re recording. Available following
webinar.

4. Today’s Panel
Joe
Manos
Jason
Voigt
Execu-ve
Vice
President
QA
Analyst
jmanos@mindfireinc.com
jvoigt@mindfireinc.com
@jemanos
Dave
Rosendahl
Anna
Dispensa
Co-­‐founder
Client
Services
Manager
daver@mindfireinc.com
adispensa@mindfireinc.com
@daverosendahl
Aref
Memarian
Chief
SoCware
Architect
rmemarian@mindfireinc.com

5. Today’s Goal

6. Today’s Agenda
§ Review of features & use-cases
§ How to get started with “Onboarding”
§ Your questions (and our answers)

7. CAMPAIGN
AUTOMATION

8. Generate higher quality
leads, at lower costs

9. Nurture Contacts until they
are qualified

10. Automation: Drip & Nurture
Use case example:
Every day, check for new leads, and start them
in track 1
§ Use a “Repeat Schedule”
§ Here’s how …

11. Automation: Scoring
Use case example:
As Contacts interact with track 1, monitor their
behavior until sales-ready
§ Digital
body
language
§ Assign
“weight”
to
behavior
§ Here’s
how
…

12. CAMPAIGN
MANAGEMENT

13. Safety first!
§ Ever sent an email by mistake?
§ Add protection
§ Here’s how …

15. ON or OFF by default?

16. Dashboard Improvements
§ Speed
§ New views
§ Quick tour …

17. APPS

18. Outbound App: Build your own Outbound Channel
Outbound Report: Extract campaign data

19. Outbound Report
§ Extract campaign data
§ Present the data however you want
§ Let’s look at an example …

20. Outbound App: Print
Use case example:
Output personalized print pieces based on
Microsite responses
§ Previously a manual process
§ Now seamlessly generate PDF & JDF

21. Outbound App: Voice
Use case example:
Every day, check for new appointments, and
initiate an outbound call
§ Incorporate outbound calls in workflows
§ Let’s see both …

22. Let’s see both …
MyDscoop.com/HP

23. Onboarding

25. Your Questions

26. We Want To Hear From You
Joe
Manos
Jason
Voigt
Execu-ve
Vice
President
QA
Analyst
jmanos@mindfireinc.com
jvoigt@mindfireinc.com
@jemanos
Dave
Rosendahl
Anna
Dispensa
Co-­‐founder
Client
Services
Manager
daver@mindfireinc.com
adispensa@mindfireinc.com
@daverosendahl
Aref
Memarian
Chief
SoCware
Architect
rmemarian@mindfireinc.com