1. Political Communications
"A good idea does not win simply because it is
good. It must be presented properly if it is to
win." -Joseph Goebbels

3. Goals in Political Communication
Communicate
Persuade Defend Consolidate

4. Communicate
Who
What Why
You

5. Political Propaganda
“Propaganda is aimed at the broad masses. It
speaks the language of the people because it
wants to be understood by the people.”
–Joseph Goebbels

7. Political Propaganda
Masses Message Medium

8. Masses
Sex
Know your
Socio-
Economic
Class
audience.
Population

9. Message
Program Stance on
Events
and Policies Issues

10. Message
Presence
Credibility Position
People Action

11. Message
“Out of sight is
out of mind.”

12. Message
Political Organizations need to widen its base by appealing to the most number of
people , but at the same time it must remain consistent with its branding to sustain
credibility and its core base.
Good
Populist Consistency Political
Positioning

13. Medium
“Medium is the message.”
• Talking heads
• Channels
• Network

14. Talking Heads

15. Talking Heads
The best person to deliver the
message

16. Channels
Social
Newspaper Radio
Media

17. Network

18. Network
 Officers of Allied Organizations Tap on Rumor and
 College-based Newspapers
 Fraternities
Gossip Mongers
 Influential People
 Organization Members

19. Always Court Attention.

20. Some Propaganda Techniques

21. Bandwagon

22. Bandwagon
Everybody wants to belong in a group. People
naturally gravitate toward a group of people.
Bandwagon technique cashes in on this need.

23. Nobody wants to be
FOREVER ALONE.

24. Beautiful People

25. Beautiful People
People readily identify with people with beautiful
qualities. No one wants to be associated with
undesirable qualities.

26. Transfer
Transfer aims to project
positive qualities of a
person/object to another by
association.

27. Transfer

28. Political Propaganda
“ A good propaganda need not lie.”
–Joseph Goebbels

29. Prepared by
Lawrence Villamar
Bachelor of Laws (Continuing)
Bachelor in Public Administration and
Governance