1. Rami A. Eldaghma
Al Garhoud
Deira, Dubai, U.A.E
Cell: (+971) 050 9195540
rami_elda@yahoo.com
Objective
To obtain a challenging position with a market leader that utilizes my experience in product
management, Training, marketing and other brand related activities.
Professional Summary
Experienced professional with skills in leading direct reports as well as cross-functional
teams, assist to managing a product line from cradle to grave, justifying new product
development investments, determining and documenting new product requirements,
marketing activities. Proven ability to manage events, road shows and campaigns.
Work Experiences
Grand stores .L.L.C, Dubai, U.A.E, since 11/2015 – E-commerce Manager
• Generate and update website content (products, content, promotions)
• Work with agencies to build traffic & sales via the website
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to
improve them
• Understanding of the disciplines required to drive traffic to retail websites
(email marketing, link generation, online pr, SEO, offline marketing and pr,
affiliate programmes, etc)
• Understanding of order management/customer fulfilment in an e-commerce
context
• Experience using packages like Excel and Photoshop
• Computer literate and understanding of basic web technologies
• Create banners, images, promotions etc for display on the website (using
products like Photoshop)

2. • Update content managed areas (copy & artwork)
• Manage website configuration & parameters (eg payment options, stock
management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Day to day management of the website
• Liaise with internal resources regarding the day to day management of the
website
• Evaluate approaches & strategies to improve website sales conversions &
customer engagement
• Understand and develop sources of traffic (& the factors that influence it):
email, SEO, PPC, affiliates, social media, catalogues etc
• Liaise with agencies or in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional
traffic/orders
• Produce reports to analyze the performance of all online marketing campaigns
and promotions (via reports, analytics, surveys etc)
• Continuous improvement of customer satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business
Grand stores .L.L.C, Dubai, U.A.E, since 11/2008 – Product Executive –Technology
Division. (Nikon)
• Responsible to assist Nikon product Manager.
• Handling customer satisfaction.
• Handling Nikon School.
• Directed, trained sales staff and evaluate performance and results.
• Developing New Consumer promotion and ensure effective execution of
promotion Campaigns
• Conducting Consumer Research and analyzing market research data to
develop consumer insights and identify growth drivers
• Devising Brand activation Plan while executing Brand Communication strategy
including ATL, BTL and developing effective Point of Sale tools
• Responsible for tracking competition activity and devising tactical plan

3. • Preparing yearly budget and monitoring pricing of assigned brand to achieve
desired bottom line.
• Interacting with Advertising agencies, Media agencies, Promotion agencies
supplier and all cross functional teams for smooth operation.
• Creatively managing & developing the brand mix: Proposition, Price, Place,
Promotion and Product, with focus more in Promotion area
• Designed, organized and managed advertising campaigns for the clients and for
the company.
• Visiting assigned markets and interacting continuously with local and export sales
team to identify future business opportunities to grow and develop those markets.
• Coordinating with all cross functional teams for smooth business operation
• Supporting Brand Manager in all Marketing Activities.
• Project in handling day-to-day marketing activities, e.g.: activity preparation,
supplier handling, agencies, etc.
• Creating “out-of-the-box” ideas in developing the brand to disrupt market,
especially for New Product/Brand in the market
• Organized activities of all the workers involved in marketing, promotion activities
and media to obtain campaign approval.
• Organize training and work shops for professionals and customers in regular
periods.
Ze Qar Company for contracting and general trading as a delegate from
13/03/2004 to 13/05/2005.
Cairo Amman bank
Projects manger in bait almostuqbul association from 30/1/2006 to 30/12/2008
Executive manger of university graduate association from 1/9/2006 to 1/2/2008
Education
B .A of business /management /Alazhar UNI. In Gaza Feb, 2004

4. Training courses:
Dec 2005: operating System & App. Prog /Language Programming of Access course in 36
hours at SAKKA CLTURAL CENTER.
Dec 2005: operating System & App.Prog /Microsoft EXCEL course in 36 hours at SAKKA
CLTURAL CENTER.
Jan 2007: English course in 24 hours at MCA.
Work shops and events
GPP since 2008 till date every year.
Illustrado photo graphic completion.
Nikon School- training customers and staff/ started by Grandstores.
Personnel Details
D.O.B : 17-10-1977
Nationality : Palestinian
Declaration
I hereby declare that all the above information are true to the best of my knowledge and
believe.