Gul Ahmed Textile Mills is a leading textile company in Pakistan that began in the early 20th century. It produces high quality cotton fabric, home textiles, fashion apparel, and designer lawn products. Gul Ahmed has strong brand recognition for pioneering lawn fashion in Pakistan. It focuses on new design trends, competitive pricing, and marketing new collections through fashion shows and magazine advertisements to drive sales. The company's success is attributed to its core competency in yarn production, strategic product placement, introduction of new designs, and high quality standards.

1. Project working on Gul Ahmed
Textile Mills Ltd.
Institute :PAF-Kiet
Course :Principle of Marketing
Present by :Rameez Ahmed Shaikh
Submitted to :Ferhan Syed

2. CONTENTS

3. INTRODUCTION
 I am introducing the organization with you is the Gul
Ahmed Group mainly we are discussing about is Gul
Ahmed Textile sector.
 The Gul Ahmed Group began trading in textiles in the
early 20th century. In 1953, the group decided to enter
the field of manufacturing under the name Gul Ahmed
Textile Mills Limited.
 In 1972 it was listed on the Karachi Stock Exchange.
Since then, the company has made rapid progress and is
currently one of the leading composite textile houses in
the world.
 The company decided to diversify into the country's
retail sector in 2003, which known as Ideas by Gul
Ahmed.

4. Vision, Mission & Values
Vision: Setting trends globally in the textile industry.
Delivering the best products and services to our customers.
Mission: To deliver value to our stakeholders through
innovative technology, teamwork and by fulfilling our social
and environmental responsibilities.
Values:
1.Integrity 2.Passion 3.Creativity 4.Team work

5. IDENTIFICATION
• Gul Ahmed have his brand image in the market, gul Ahmed proudly said that
they are the pioneers of lawn manufacturer in Pakistan. Gul Ahmed business
are mostly occurs on the designer lawn and on cotton fabric. They produce
most of the quality fabric around the globe. Gul Ahmed are mainly focus on
consumer market instead of business market.
 Home Textile
 Institutional Textile
 Apparels
 Cotton Fabric
 Designer Suits
 Designers Lawn

6. Cotton
Fabric
Home Textile
Fashion
Apparels
• .Gul Ahmed
directly
produce the
fabric from
cotton first
they made
yarn and
then fabric
that’s why
there cotton
is pure.
Product
01
Home textile
02
• After get the Huge
success on cotton
fabric and home
textile then gul
ahmed start to
take a grab on
fashion industries.
Fashion
03
• Gul ahmed also
emerging in the
apparels and start
to put step on
apparels market.
Apparels
04
Four Core Gul Ahmed Products
• Gul Ahmed
also deal
globally
through the
home textile in
the business
market.

7. Product
 In early 90s Gul Ahmed manufacturing the cotton in all over the Pakistan.
 Then Gul Ahmed emerge their business in home textile, they start
manufacturing home textile.
 Gul Ahmed introduce lawn business in Pakistan which gate lots of fame.
 Gul Ahmed introduce new innovative design in the market.

8. Price
• Gul Ahmed product price are pretty much low as compare from the
competitors.
• To do this efforts they was doing a huge research on the market and which
put them on top.
• Gul ahmed also have the motives to serve the people and they want every
type of people purchase their product so they set the price as low as they
can.
• They did segmentation of area wise and put expensive products on niche
areas and put middle level product on middle class area.
• They also introduced some low price product for the lower and middle class.

9. Promotion
• Before at every launch of new collection they advertise thorough
billboards and on the newspaper all over the country.
• Then they distribute the free magazines door to door all over the
country.
• Gul Ahmed also participated in the fashion shows.
• Dressed Gul Ahmed clothes walk on ramp to promote the product.

10. Placement
• Ideas® by Gul Ahmed is the retail venture of Gul Ahmed Textile
Mills Ltd. Envisioning the needs of customers and the growing
trend towards the retail industry, the company decided to
diversify into the retail sector in 2003.
• Gul Ahmed strategy to placement the product always announce
the launch date for the new collection launch so customers get
the product in stores.
• Gul Ahmed foster a culture where the people are determined to
deliver with excellence at the highest integrity and optimum
service standards.

11. BCG Matrix on product
LAWN
Stars
Home Textile
Question
Mark
Apparels
Cash cows
Institutional
textile
Dogs
High Growth Low
LowMarketHigh

12. Sales Control Significance on Product
72%
10
20
30
40
50
60
70
80
90
100
50% 80% 54% 68%
Gul ahmed
also export
the products
to IKEA,
Export
Gul Ahmed
earn
approx.
50% sales
Cotton
Fabric Gul
Ahmed
earn 80%
Fashion Capture your
audience’s
attention.
Download this
awesome
Home Textile
Gul Ahmed
are emerging
his business
on apparels
Apparels

13. Pros And Cons of the Product
Pros
Cons
01 Pros
• Fine Fabric
• New and latest trends
design
• Strong Marketing product
concept
02 Cons
• Maintaining the consistency
on the product quality
• Controlling the product price
• Latest design

14. Findings on the success
SUCCESS
These Four steps is main
key of the gul ahmed
success.
Success
03
Their Designer Always
introducing new trends
New Trends
02
Gul Ahmed have a
strong brand image
in market
Quality Product
04
Strategy to announce date
before new collection also
produce the desire in
people to check it out.
Product placement
01 Gul Ahmed have core
competencies in product
because of the own yarn
Preparing own Yarn

15. Conclusion
• I saw the most competitive marketing in gul ahmed, they observe the people
minds and produce their products accordingly.
• They start making gul ahmed as a brand in 2003 when they introduce the
ideas in market
01
• They grab the entire fashion industry in Pakistan and India.
• Gul Ahmed customer have a closed eyes faith in the gul ahmed
product quality.
02
• They have a pure quality fabrics around the globe which make them the one
of the best textile manufacturer in the world.
• Gul Ahmed have a vast vision which brings them the one of the best
company
03