Visit: http://www.ramco.com/enterprise-mobility.aspx Ramco Systems provides right solution for the right device. Today, businesses are 24/7, interconnected, and dynamic. To keep pace with a fast-changing work scenario and provide real-time insights, it has to be mobile first.

1. Mobile First
Information Anytime, Anywhere on Any Device
Prepared By: Srinivasan R Date: October 2012
Designation: Vice President - Technology Location: Chennai
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

2. Why Mobile ?
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

3. Some Statistics on mobile usage
88% of people own a mobile phone
84 million iPads sold till date
35% of Americans don‟t have Internet access at home
Mobile Internet is the only way for 50 mn Americans
In the U.S., 25% of mobile Web users are mobile-only
Over 6 Billion Subscribers, 1.2 Billion Mobile Web Users
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

4. Some more reasons for going mobile
Google earns 2.5 Billion in mobile ad revenue annually
There are 6 Billion mobile subscribers worldwide
This is 87% of world‟s population
50% of twitter‟s users use twitter mobile
1/3rd of facebook users use Facebook Mobile
91% mobile internet access is for Social Activities
“moving forward with `mobile first„ mindset” – Yahoo !!
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

5. What do they say ?
"We understand that the new rule is
mobile first,…"
“Google programmers now
want to do work on mobile
first, before the desktop”
Eric Schmidt, CEO, Google
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

6. What do they say ?
"Now we really are a
mobile company. All the
code we write is [for]
mobile,"
Mark Zuckerberg, CEO, Facebook
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

7. What do they say ?
“Especially in mobile, true simplicity
takes a lot of time,”
“..it’s hard to design for mobile and
make things extremely simple”
“Your first version’s probably going to
fail. You probably should just accept
that. (You should look at) not just
quantitative data but what people
Dave Mornin, CEO, Path
are actually trying to do.”
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

8. What do they say ?
“We are investing in apps,
which is a huge opportunity for
us..”
Jude Brooks, Digital Activation Manager
for Great Britain and Ireland, Coca-Cola
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

9. Traditional Approach – Desktop First
Application Designed for the Desktop
Complete on Functionality
Use Technical Capability to Scale Down
Graceful Degradation based on the underlying
infrastructure
Application re-design not a preferred option
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

10. Challenges with Desktop First
Vast difference in Screen Real Estate, leads to
unusable business functionality
Desktop applications are meant for high processing
power, rendering on Mobile makes the solution sluggish
Bandwidth is usually not a concern for desktop
solutions but very critical for Mobile Solutions
Presentation metaphors do not have similarity between
Desktop and the Mobile
Enormous dependence on the translation semantics
of the target device
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

11. In today‟s fast life, Mobile Solutions
Should use the entire device
capabilities
Should be personal
Should adhere to the device
characteristics
Should be context sensitive
Should present what is exactly
necessary
Should be radical and innovative
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

12. It has to be „Mobile First‟
Do Mobile
Do from Start
Do it Right !!
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

13. Mobile First – In Action
Right Solution for the Right Device
Leave Application evolves in the Mobile First Approach
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

14. Building a Solution a Child can use
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

15. With the power of touch
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

16. Right out of your mobile
© Copyright 2012, Ramco Systems www.ramco.com |
www.ramco.com

17. Mobile First,
Innovation at its Best
Thank you
www.ramco.com |
www.ramco.com