Apple mini case study marketing management

3. Apple's 'Stanford 2' retail site opens to crowds and lines

4. APPLE STAND FOR…

8. What makes Apple so
good at Innovation?

9. Importance
of iPod to
Apple
current
success

10.  Finding a Successful New Product
 Blockbuster Product
 Attribute Listing
 Organic Growth
All products of Apple Inc.

11. STAGES IN ADOPTION PROCESS
OF NEW PRODUCT
Steps in introducing new product to customers

12. 1)Awareness
New products for customer needs
First Iphone

13. 2)Capturing Customer Interest
3)New Trail
Inbuilt apps by which safety measurement like
weather reports

14. 4)Adapting features & Interest
5)ADAPTION IN CUSTOMERS
Photo every day campaign sir
i

15. MARKET STUDY
Competitors:
In music:
Copying:

16. MARKET STUDY
Channeling:
Feel the product
New products Brand in to a market

17. Questions:
1)Apple’s product launches over the past decade have been monumental . What
makes the company so good at innovation ? Is any one comparable to apple in
this respect ?

18. 2)How important was the iPod to apple’s current
success? Discuss the significance of the iPhone and iPad
launches to apple new product development strategy.

19. 3)What’s next for Apple ? Should it continue to move
away from computers and towards more new handheld
devices?

20. o Introduction to Apple Inc
o Apple’s success strategy
o View on Apple products(ipod,ipad,iphone,macbook)
o SWOT analysis
o Innovation of apple products
o Importance of ipod
o Their features in consequent year 2007 to 2014
o Market study of Apple
o Questions

21. Created by
A . Venkata Ramana ,
SASTRA University
during an Internship under
Prof . Sameer Mathur , IIM lucknow.