The story behind Libri, Simband and now GALE

1. 2016 19Labs Inc.
Keynote Talk:
Ram Fish, MBA
To the Journey Ahead
From the Lab to the Market
Real Life Stories, Lessons
and Reflections

2. 2016 19Labs Inc.
Ram Fish, MBA
To the Journey Ahead
From the Lab to the Market
Real Life Stories, Lessons and Reflections
Education:
• BS, MS Case Western Reserve
• MBA Yale
Career Path:
• Strategic Marketing Manager, PCSI – World’s first phone with browser
• Director, Product Management, Openwave Systems
• VP Software Product Marketing, IXI Mobile
• Founder & CEO, Fonav
• New Strategic Initiative, Devices Group, Nokia
• Founder & CEO BlueLibris (wearable 3G health Monitoring devices)
• iPods, Apple
• VP, mHealth, Samsung
• Founder & CEO, 19 Labs

3. 2016 19Labs Inc.
Turning Ideas into Reality
Ram Fish
Ram@19Labs.com @Ram_Fish @19_Labs
The dreams, potholes, speed bumps and what it take to cross the finish line

4. 2016 19Labs Inc.
1. BlueLibris
Libri Prototype V2 @ mid 2011

5. 2016 19Labs Inc.
BlueLibris #1: Fall Detection
• 2010 State of the art: Accel & Gyro
analytics on device
• Replicate human analysis
• Use all Senses
• Lets start falling
• Optimize:
• False Positive or False negative ?
• Black. White.
• Resolving the Gray

6. 2016 19Labs Inc.
BlueLibris #0 Building the team
• Prescreen for personality traits
• Box? What box ?
• Intellectual curiosity & self learner
• Push the boundaries: Risk taking
• Give luck a chance!
Intrinsic vs extrinsic motivation
BlueLibris
The heart of digital health
jobs@bluelibris.com

7. 2016 19Labs Inc.
2. Simband
Simband V2 @ 2014

8. 2016 19Labs Inc.
Data courtesy of Sensifree Ltd

9. 2016 19Labs Inc.
Simband #1: Voice Of The Body
From Stanford Big Data in Biomedicine Conference, June 2015

10. 2016 19Labs Inc.
Simband #1: Voice Of The Body

11. 2016 19Labs Inc.
Simband #1: Voice Of The Body

12. 2016 19Labs Inc.
Simband #1: Voice Of The Body

13. 2016 19Labs Inc.
Simband #1: Voice Of The Body

14. 2016 19Labs Inc.
Simband #1: Voice Of The Body

15. 2016 19Labs Inc.
Simband #2: 90-10/10-90
Signal
Analytics
Time
Variance
Activity
Variance
Population
Variance
Attachment
Variance
Commercial
Device
1. Quality vs. Time
• Perfection is…
• FDA
2. Value prop: who / when
 Wearable vs. Ambient

16. 2016 19Labs Inc.
Simband #2: 90-10/10-90
Signal
Analytics
Optimize
Commercial
Device
Signal Quality
Power
Motion

17. 2016 19Labs Inc.
Simband #3: Speed Bumps
• Some Stories:
(I) Libris Acoustics
(II) Libris GPS
(III)Simband ECG
• When it rains it pours. And if it pours,
there must be more then one cloud!
• Structure: God bless the lab journal!

18. 2016 19Labs Inc.
3. GALE
GALE I3 @ Mid 2016
Bringing the Clinic to you

19. 2016 19Labs Inc.
GALE #1 What, Why
• Simple and complete monitoring solution
• No dependencies on patient actions: connectivity and power is included
• Bringing better, faster high quality care to where its needed
REMOTE CLINICS
Complete, simple, smart integrated solution for remote healthcare

20. 2016 19Labs Inc.
GALE #1 What, Why
Supplies:
Medications, Tools,
First Aid Supplies
Diagnostic Sensors:
Blood Pressure, Pulse Ox,
ECG Patch, Glucose Testing,
Urine Testing & more
Knowhow:
Direct video calls to your doctor
Interactive Guide & Web Resources

21. 2016 19Labs Inc.
GALE #1 What, Why
SMARTCALL
Call family, friends, or
help with the press of a
single button
VIDEO CALLS
Contact on-call health
professionals for
immediate help
GUIDES
Interact with First Aid
Guides & Emergency
Procedures
VOICE AGENT
Gale voice agent helps
with requests, search &
interaction
SUPPLIES
Order medication and
health supplies with a
single touch
SENSORS
Charge, store, and but
industry leading
diagnostic devices
LTE 4G
4G connectivity for voice
and video services

22. 2016 19Labs Inc.
GALE #2 Simplicity is
• Powerful
• What is “cool” ?
• Often, not easy to implement!
• Applies to
• Experience
• Implementation
• Hard
• Social Interaction
• Saying No
• Then Yes

23. 2016 19Labs Inc.
GALE #3 The Opportunity Ahead
Start with PEOPLE
Technology

24. 2016 19Labs Inc.
GALE #3 The Opportunity Ahead
“If I had asked people what they wanted, they would have said faster horses” Henri Ford

25. 2016 19Labs Inc.
GALE #3 The Opportunity Ahead
Culture Eats Strategy for Breakfast

26. 2016 19Labs Inc.

27. 2016 19Labs Inc.
Thank you!
Ram Fish
Ram@19Labs.com @Ram_Fish @19_Labs