2. LinkedIn: A global pool of talent
8M+
INDONESIA
4M+
PHILIPPINES
3M+
MALAYSIA
1M+
SINGAPORE
22M+
MENA
29M+
BRAZIL
138M+
UNITED STATES OF
AMERICA
42M+
INDIA
8M+
AUSTRALIA
1M+
NEW ZEALAND
5M+
SOUTH AFRICA
24M+
UNITED KINGDOM
14M+
FRANCE
10M+
ITALY
3M+
BELGIUM
2M+
DENMARK
5M+
TURKEY
7M+
NETHERLANDS
2M+
SWEDEN
9M+
SPAIN
31M+
CHINA
590M
Members
>2New Members
Per Second
107M
Monthly Unique
Visitors
3. Quick Exercise
Everybody Stand up:
Keep standing if you have heard of LinkedIn
Keep standing if you know people with a LinkedIn Profile
Keep standing if have a LinkedIn Profile
4. I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s a great photo of my donut
This is where I eat donuts
Here’s a donut recipe
I’m listening to “Donuts”
I’m a Google employee
who eats donuts
5. • My skills include donut eating
• I’m qualified in donut making
• I work in the donut industry
• I’m interested in the future of donuts
• I’m connected to donut experts
• Here’s a video / photo / recipe for donuts
12. Sharing updates vs. publishing posts
HELPING YOU GROW AND ENGAGE YOUR NETWORK
Share links, articles,
images, quotes or
anything else your
followers might be
interested in
Updates
Deeply explore topics
that matter to you, then
watch the comments to
see your impact
Publishing
15. An easy start is to recognize
friends, colleagues and the
good work you will do in future
projects
SHARE
* Remember to Tag members and
companies
What should we post?
16. Do searches on topics and
filter the content to specific
pieces of content that interest
you.
Source Market Knowledge
What can I find
17. Find groups to Network
within
Groups
An opportunity to network with like
minded individuals
18. Find content from experts
Slideshare
Source presentations from
professional environments that can be
used to help support your projects
19. Find content from experts
Slideshare
Be proactive and arm your career with
knowledge from trends that the market
has identified
21. ADD A PHOTO
Members with a photo get up
to:
21x more Profile views
And are more likely to attract
networking opportunities with
other executives.
22. ADD YOUR INDUSTRY
Members with industry
information receive up to 9x
more Profile views
More than 300K people search
by industry on LinkedIn every
week
23. DRAFT A COMPELLING SUMMARY
Focus on writing a compelling
summary that will highlight your
capability to lead and inspire
others.
Draw readers into your profile
by showcasing your key drivers
and motivators
Ideally 2 – 3 paragraphs
24. Quick Exercise
Pair up with a person next to you:
In 2 mins: Introduce yourself to your partner,
• Tell them about what kind of course you would like to study
• Explain to them why that field is of interest to you
• What kind of job you would love to have
• How you think your job will benefit others
25. DETAIL YOUR EXPERIENCE
Members with up-to-date
positions receive up to:
8x more Profile views
This will give your viewer
context into what your
responsibilities are and result in
more relevant networking
opportunities
26. ADD EXAMPLES OF YOUR WORK
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story
27. ADD SKILLS & GET ENDORSED
Add at least 5 skills (soft skills
& technical skills)
This will enhance the search
capability on LinkedIn to ensure
that you are “findable” in the
correct context.
It is a good repository to list
skills that could clutter role
experience descriptions
28. • Location
• Education
• Volunteer experience &
causes
• Accomplishments:
languages, organizations,
certifications, publications,
etc.
What else?
Hinweis der Redaktion
LinkedIn operates the world’s largest professional network on the Internet with more than 500 million members in over 200 countries and territories.
Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
Check out: https://press.linkedin.com/about-linkedin for more information.
Regional membership:
158+M EMEA
138+M USA
118+M Asia and the Pacific
70+M LATAM
22+M MENA
22+M Southeast Asia
SS – slide builds out in x3
ASK QUESTION WHO WOULD POST 1x a WEEK?
ASK FOR EXAMPLES OF WHAT THEY WOULD POST
Then offer:
For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses
Next slide: Some tips on sharing content
SS – slide builds out in x3
ASK QUESTION WHO WOULD POST 1x a WEEK?
ASK FOR EXAMPLES OF WHAT THEY WOULD POST
Then offer:
For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses
Next slide: Some tips on sharing content