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Leukeamia - Build a linkedIn Profile

Leukeamia - Build a linkedIn Profile

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How to use LinkedIn - Build a Personal Brand and Company Brand using LinkedIn.

Presented By Ralph Meyer at the "Where there Tea, there's hope" event on Thursday the 15th - https://www.eventbrite.co.uk/e/where-theres-tea-theres-hope-registration-63373420607

How to use LinkedIn - Build a Personal Brand and Company Brand using LinkedIn.

Presented By Ralph Meyer at the "Where there Tea, there's hope" event on Thursday the 15th - https://www.eventbrite.co.uk/e/where-theres-tea-theres-hope-registration-63373420607

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Leukeamia - Build a linkedIn Profile

  1. 1. While we get things rolling Grab your phone! and type in the following link: https://www.linkedin.com/sales/ssi
  2. 2. Getting the most out of LinkedIn Ralph Meyer Global Senior Customer Success Manager
  3. 3. Agenda Get to know LinkedIn Your LinkedIn Profile Your Company Page Learn new skills & get noticed Network and community Close & Questions
  4. 4. The Power of LinkedIn 630,000,000+
  5. 5. Break the ice. Hands up if you have a LinkedIn profile
  6. 6. Our Vision. Create economic opportunity for every member of the global workforce.
  7. 7. Our Mission. Connect the world’s professionals to make them more productive and successful.
  8. 8. Competition We now face one of the most competitive job markets in history Skills New skills are emerging and companies expect you to acquire them Disruption Technology is disrupting entire industries and the traditional career path The world of work is changing You face a complex, fragmented workforce with many pathways
  9. 9. Stay informed through professional and industry news Get hired and build your career What can LinkedIn do for you? Three core pillars that our members return to us for Connect you to the professional world
  10. 10. 630 Million Members 50 thousand skills listed 30 Million Companies With 20 million open jobs 90,000 Schools 39 million students and recent graduates The Power of LinkedIn Over two new members join every second
  11. 11. Building your Brand on LinkedIn
  12. 12. The Context of LinkedIn LinkedIn is your Monday morning, not your Friday night
  13. 13. It all Starts with your Story What is the journey that you would like your audience to see?
  14. 14. Step 1: Add a photo Profiles with a photo get 21x more profile views • You alone • From shoulders up • Neutral background • Professional clothing LinkedIn member and student: Cornelius McGrath
  15. 15. Step 2: Add your education • Add your school/university, major(s) and degree(s) • Add academic awards and honors • Include your activities, including student leadership positions, clubs, etc. LinkedIn member and student: Frederick Daso
  16. 16. Step 3: Add your work experience Profiles with work experience are 10x more likely to get messaged • List internships, summer jobs, and part-time jobs • Add examples of your work or photos • Describe what you accomplished LinkedIn member and student: Sarah Geyer
  17. 17. Step 4: Add volunteer experience Hiring managers value work and volunteer experiences • Volunteer experiences • Accomplishments (courses, honors, awards, etc.) • Interests (join relevant Groups on LinkedIn) LinkedIn member and student: Brody Hannan
  18. 18. Step 5: Add your skills Students who add 5 or more skills receive up to 17x more Profile views • Add relevant skills you’ve acquired from internships, volunteer experiences, paid job experience (technical and soft skills) • Consider recommendations from professors or teachers LinkedIn member and student: Bo Peter Zhang
  19. 19. Step 6: Draft a summary Prime real estate for you to talk about you, what motivates you, and show your personality • Your “elevator pitch” • Focus on accomplishments and aspirations • Keep it short: <100 words LinkedIn member and student: Jamie Linton
  20. 20. What is you Elevator Pitch? You meet a celebrity and as the doors close, they greet you and ask you for an intro….What do you say?
  21. 21. Exercise: Profile SummaryTime: 15 minutes
  22. 22. Profile Summary 1. Group up with the person to your left 2. Pitch to them your 40 second ‘elevator pitch’ 3. Get & provide feedback 4. Make a start on creating or editing your summary • How would you describe what you do to someone completely unfamiliar with your field? • What do you want to be professionally known for? • What can people expect from you? • What do you love most about what you do?
  23. 23. Launch your career: Network & Community
  24. 24. Start by mapping your future with the alumni tool Find alums who work in jobs, companies, and cities that interest you • #1 way companies recruit is through employees referring people they know Example: https://www.linkedin.com/school/university-of-cambridge/people/
  25. 25. Follow companies you’re interested in Follow companies you are care about and are interested in working for on LinkedIn to get the latest news and updates Example: https://www.linkedin.com/company/linkedin/life/
  26. 26. Explore jobs and set your search preferences Create job alerts for companies you’re interested in working for • Remember to customize your job search settings at: linkedin.com/jobs Example: https://www.linkedin.com/jobs/career-interests/
  27. 27. Hiring Marketplace 630M Connections Education Skills Open Candidate Industry Location Interest Salary Job searches Job views Content views Companies followed Connections at company Hires Industry Company size Experience Current employees Similar companies Macro labor trends Alumni Location Culture & Values COMPANYJOB SEEKER Members 20M Open Jobs 50K Skills 90K Schools
  28. 28. Likely to apply for your role Ready for transition Interested in Product roles Open to new career opportunities Passionate about Healthcare tech Actively applying to jobs Lives in San Francisco, CA Software Engineer Works at ACME co. Deep member insights What members say on their profiles. (identity) What their actions and network say about them. (inferences made via LinkedIn data standardization and machine learning) What actions they take on LinkedIn. (includes both affinities & intentions)
  29. 29. Understanding hiring needs What you say on your job description. (structured) What recruiters prefer. (inferences made via LinkedIn data standardization and machine learning) What we infer based on successful matches. (includes both affinities & intentions) Based in Bay Area Title: Software Engineer Computer Games/ Software Industry Inferred years of experience for this job: 2-5 years Inferred education for job: bachelors or masters Required skills in bio: Java and SQL or willing to relocate within same country
  30. 30. Follow influencers Follow LinkedIn Influencers and thought leaders • Customize your content at: linkedin.com/feed/follow / Example: https://www. linkedin.com/feed/follow/
  31. 31. Search for content to support your Ideas or contribute to SlideShare so that others may benefit from your thoughts This is a great place to source information for presentations, Projects and to find experts in a field SlideShare
  32. 32. Join groups and build your network LinkedIn Groups can expand your connections beyond friends and fellow alumni. You can meet professionals who share your career interests and gain insider knowledge from leading industry voices. Example: https://www.linkedin.com/groups/3044917/
  33. 33. Company Pages
  34. 34. Your Company Page – Let’s create your Story
  35. 35. Followers This is an audience that follow your business and when you post update this is how you communicate with them. What happens if we don’t have any followers? It’s important to remember that employees are automatically followers of their Company Page.
  36. 36. • Re-share employee posts • Re-sharing company mentions Engage your peopleJoin the conversations that matter most • Mobile admin functionality • Hashtag tracking • Sharing richer media (video, docs, PDFs) Know and grow your audience • Content insights & suggestions • Refreshed audience & content analytics • Customized calls-to-action LinkedIn Company Pages Your place in the world’s professional community
  37. 37. Companies with completed and active Pages are more successful at achieving growth objectives 5x lift in page views 11x lift in clicks per follower 7x the average impressions per follower 2x Higher Content Marketing Score
  38. 38. Building a Strategy around your objectives 02 Lead Generation B2B prospects engage with 7 pieces of content on average before making a purchase decision Drive higher quality leads by featuring a good mix of upper funnel and lower funnel content, including tip sheets, eBooks and case studies 03 Thought Leadership 74% of prospects choose the company that was first to help them along their buyer’s journey. Share perspectives on industry news and trends, helpful product how-to’s and articles that reflect your company’s vision. 04 Event Registrations Your LinkedIn Company Page is perfect for promoting upcoming webinars and events your company is attending and/or sponsoring. Key Event Registration Metric: • Event registrants driven directly from your Company Page, which you can measure using tracking codes on your event registration URLs. Build relationships with your prospects by getting your brand’s word out and actively engaging with and replying to followers’ comments. 01 Brand Awareness
  39. 39. Employee Advocacy How can you amplify your message?
  40. 40. Employee advocacy A business’s culture and values are lived LinkedIn employees sharing our own Marketing Solutions content increased the aggregate reach of that content by 15 million over the course of a year. What’s more, employee-shared content on average generates double the engagement.
  41. 41. Examples: of Content Creation and Advocacy #Bestbeerjobs#LinkedInLife #Tyrwhittspirit
  42. 42. A checklist for success with LinkedIn Company Pages
  43. 43. Sourcing Leads
  44. 44. Thought Leadership and Events https://www.linkedin.com/company/social-talent/ Why?To get leads of course! Lead generations starts with qualifying if a potential client has an interest In the solution that you have to offer. SocialTalent built a brand in the recruitment market for specialties in Headhunting What do they offer: • Webinars,Video, Courses,Tools, Q&A and Events. People want to work with them because they are the voice of this industry.
  45. 45. Thought Leadership and Events
  46. 46. Hiring Selling • 1st Impressions matter, get your profiles up to an “All star Status” • Show professionalism while still staying approachable • Volunteer information and resources for potential candidates to do additional research • Responsiveness, engage in discussion and describe how your business will build on and individuals career • Keep a consistent message • Engage with leads in a non pressured way • Keep thinking solutions rather product etc.. • Circle back to your leads – Conversations sometime run dry, reinvigorate them with invitations, call, events etc. • Groups: Contribute willingly and become the voice of the industry Hiring and Selling You only have a moment to make an impression
  47. 47. Launch your career: Learn new skills & get noticed
  48. 48. Most in- demand hard skills 2019 • Cloud Computing • Artificial Intelligence • Analytical Reasoning • People Management • UX Design Source: "The Skills Companies Need Most in 2019,” LinkedIn, January 2019.
  49. 49. Most in- demand soft skills 2019 • Creativity • Persuasion • Collaboration • Adaptability • Time Management Source: "The Skills Companies Need Most in 2019,” LinkedIn, January 2019.
  50. 50. Equip yourself with the most in-demand skills with LinkedIn Learning Build on an existing skill or learn something new with 11,000+ courses on business and leadership, creative, and technology • Start your 30 day free trial at linkedin.com/learning Note: LinkedIn Learning is included in the LinkedIn Premium Career membership subscription.
  51. 51. But how do we get noticed on LinkedIn? Content of course!!!
  52. 52. What content to Share? What to Share Here are the types of content that are effective to share on your personal Page • eBooks, SlideShares, Infographics and • YouTube videos • Blog posts • Case studies • Third-party industry articles and reports • Helpful how-to content • Vivid visuals (Visual is the new headline!) • Serial, themed posts (For example,
  53. 53. How to Increase Content Engagement – Quality Content Free visual tools • Haiku Deck: Killer presos • Piktochart: A designer’s library, at your disposal. What’s that...you want more free resources? • Pexel, Pixabay and Unsplash for sourcing high-quality images • Pixlr for image editing online • Wix.com for creating a beautiful website • Splashthat for an awesome registration page
  54. 54. While we get things rolling Grab your phone! and type in the following link: https://www.linkedin.com/sales/ssi
  55. 55.  Hand up if your Score is Below 50  Hands up if you score is between 51 and 70  Hands up if you score is between 71 and 85  Hands up if you score is above 85!! Your Social Selling Index Score  Hand up if your Score is Below 50  Hands up if you score is between 51 and 70  Hands up if you score is between 71 and 85  Hands up if you score is above 85!! ?
  56. 56. Network & Community
  57. 57. How Many connections do you have? • Hands up if you have less than 30 • Hands up if you have between 30 and 100 • Hands up if you have between 100 & 500 • 500 and over?
  58. 58. How does the Network work? 1st Degree Connections – 101 members 2nd Degree Connections – 80K members 3rd Degree Connections – 1.5M members It’s based on the degrees of separation and connection
  59. 59. How does the Network work? IT Professionals Majority of connections will be IT Professionals A lot of the Connections will be IT Professionals Get a Plan together to Target a Specific audience by having an idea with whom you want to network with
  60. 60. Build your connections via Inmail and requests Build your network via getting to know people in your market from Events, Posts, dialogue and Groups Dear Ralph, I really enjoyed your presentation at SUGA yesterday, may I connect with you so that I can learn more from you on how to network with purpose? Kind regards
  61. 61. Use your network to prospect and help get your foot in the door Ask for referral from connections that you have in common with other member. Ask them to introduce you to the member that you’d like an opportunity to network with
  62. 62. Connect Use LinkedIn to connect with people nearby
  63. 63. Connect with your network in one easy swift motion Swift and easy connections
  64. 64. 01 02 03 04 Immediate Network Identify People to Network with Now Long Game Rinse and Repeat Review your immediate Network and Assess if your connections are aligned to your market. Connect and begin dialogue with you meet in the to find common opportunities Identify People you want to network with but need a “In” to get to speak to them. Work on getting referrals or demonstrable successes to start a dialogue with them Review your network again in 3- months time and reassess the previous steps.. A Networking Journey Manage your network – sense check it regularly
  65. 65. Questions?
  66. 66. Thank you

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