From RallyFwd May 2022

1. © 2022
#RALLYFWD
Listening: The Most
Powerful Tool in Building
Your Employer Brand
Tony Suzda
Director of Talent Acquisition & Talent
Strategy, Dent Wizard International

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The Pot Roast
Principle!
WE’RE GONNA NEED
A BIGGER POT

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1. How to begin to build an effective
brand by just listening.
2. Identifying Candidate Persona
through EVP’s.
3. Basic Implementation and Use for
your strategy.
4. Higher level stakeholders and how to
get their money!
WHAT YOU’LL LEARN
© 2022

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#RALLYFWD
About Dent Wizard International
• Largest Auto Reconditioning company in the world.
• Over 4,300 employees across the US and Canada.
Doubling in the next 3 years.
• 95% Mobile workforce.
• TA Team of 16 with average hires of 60-70 / week.

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Why
Employer
Branding is
Important to
Dent Wizard
• Challenging work environment &
the work is physical.
• Some workers may not be career
motivated.
• Some may want to align their
values with employer.
• Recruiting IS sales.

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“Men wanted for hazardous
journey. Low wages, bitter
cold, long hours of complete
darkness. Safe return doubtful.
Honour and recognition in
event of success.”
~Ernest Shackleton

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#RALLYFWD
NOW HIRING!!!

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#RALLYFWD
The candidate experience begins during talent
attraction and sourcing, even before a potential
candidate applies for a job.
—Kevin W. Grossman, Talent Board

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#RALLYFWD
BREAKTHROUGH
MOMENT
#1

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#RALLYFWD
Out with the old…

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#RALLYFWD
Failure to Launch #1

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#RALLYFWD
Failure to Launch #2 and #2.5

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#RALLYFWD
Brand-First Recruiting Strategy
Performance
Retention
Recruitment
Employment branding
improves recruitment.
A good brand creates
immediate, positive
sentiments for
prospective employees
and recruiters.
A well-defined EB boosts
retention by creating a
positive on-boarding
experience. The brand
replaces paperwork as
the focus and keeps new
employees motivated.
Stepping up recruitment
and retention improves job
performance by getting the
best employees and looping
them into the company
values via the brand. Better
performance equates to
more revenue.
An effective brand-first recruiting strategy motivates the best talent to apply, it also inspires current employees to be their best.

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#RALLYFWD
We Listened
• Supportive Culture
• Unlimited Compensation
• Autonomy / Empowerment
• Great Benefits
• Excellent Initial Training
• Flexibility & Balance
• Invigorating Pace
• Invested in You
• Stability & Growth

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#RALLYFWD
Be A Wizard Success!

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#RALLYFWD
In with the new!!!

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#RALLYFWD
BREAKTHROUGH
MOMENT
#2

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#RALLYFWD
Bottom Line Impact
Reduction in
Dent Wizards
turnover
50% more
applicants in
many of our
requisitions
2-3x
faster
time to
hire
25-30%
lower
cost-per-h
ire
67%
increase in
organic
traffic from
our career
site

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#RALLYFWD
BREAKTHROUGH
MOMENT
#3

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#RALLYFWD
Help decision makers walk through
that door!
#RALLYFWD © 2022

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#RALLYFWD
3x
52%
#1
75%
Candidates trust employees 3x more than the
company itself on what it is like to work there.
75% of job seekers consider an
employer’s brand before applying.
52% of candidate first seek out the company’s sites
and then their social media to learn more.
The #1 obstacle candidates experience when looking for a
job is not knowing what it's like to work in an organization.
Impact on Talent Attraction
Source: LinkedIn
Marketing Solutions

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#RALLYFWD
BREAKTHROUGH
MOMENT
#4

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#RALLYFWD
PRO TIPS
• Remember the pot roast! Don’t be
afraid to “blow it up”!
• Utilize your people and listen!
• Commit to the brand!
• There is never a wrong time to
brand!

24. © 2022
#RALLYFWD
TONY SUZDA
Director of Talent Acquisition
& Talent Strategy
Dent Wizard International
Thank You!
/in/tonysuzdahr/
/tonysuzdahr/
/tony.suzda/
@DentWizTony