The document outlines an agenda for a social recruiting rally held from January 23rd to 27th. Each day focuses on a different social media post topic related to jobs and benefits. Participants who post daily are entered to win a giveaway. Templates are available in Canva. An event hub provides more details. Metrics for tracking the effectiveness of social recruiting strategies are discussed, including metrics for email, websites, channels, social media, and ads. The schedule includes a session on planning a content calendar with Marketing. Tomorrow's post will recognize National Compliment Day and feature holidays, jobs, and employee recognition.

1. Social Recruiting Rally
Day 1 - Jan. 23, 2023

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Today’s Social Post:
Team Jobs + Benefits

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Social Media Templates
Date Content Topic(s)
Mon Jan 23 Team Jobs + Benefits
Tues Jan 24 Holiday + Team Jobs + Employee Recognition
#NationalComplimentDay
Wed Jan 25 Team Jobs + Company Culture
Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs
Fri Jan 27 Individual Jobs + Benefits

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Post every day to enter our Giveaway!

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Canva Templates available

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Kick Off Agenda
https://www.rallyinside.io/social-recruiting-rally/event-hub/

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For
Corporate
social
channels
only

8. (and know if it’s working)
How to Track &
Measure your
Social Recruiting
Strategy

9. © 2022
What is
tracking?

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What is “tracking”?
Using technology to know
what happens when you
execute a marketing tactic
Your action →
What is the reaction

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Recruitment Marketing Metrics
Email
Opens
Clicks
Open Rate
Click Through Rate
Click to Open Ratio
Engagement Rate
Deliverability
Unsubscribe
Website
Active Users
New Users
Returning Users
Pageviews
Sessions
Session Duration
Bounce Rate
Channels
Referrals
Social
Impressions
Reach
Views
Shares
Reactions
Comments
Clicks
Engagement Rate
Followers
Ads
Impressions
Clicks
Spend
Cost Per Click
Conversions
Conversion Rate
Clicks

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Interest
Engagement
Effectiveness

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displays
Destination URL
info
ShortLink URL
Open
Graph
info
Encrypted
(safe)

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Channel will
append with
their own
tracking

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How to track in Rally Inside?
• Link Report
• Campaign Report
• Analytics Overview

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Schedule of Events
Tues Jan 24
Learn With Lori #2
Planning your social
recruiting content
calendar (in cooperation
with the Marketing team)

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Tomorrow’s
Social Post:
Holiday + Team Jobs +
Employee Recognition
#NationalComplimentDay

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