MRRSE announces addition of new report "Mixed Reality Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024" to its database

1. Mixed Reality Market to 2024: Trends, Business Strategies
and Opportunities with Key Players Analysis
Report Description
Mixed reality is technique that uses software and devices to
create visualizations that are an amalgamation of real and
digital objects, which coincide and interact in real time. The

2. hardware aspect of mixed reality market includes devices
such as associated devices, head-mounted displays (HMDs),
camera, and console. Meanwhile, the software segment
comprises cloud, gestures, mixed reality tracking software,
and software development kit (SDK) to offer real-world
experience through virtual images. The research report states
that global mixed reality market will be worth US$1.2 bn by
2024 as opposed to US$35.30 mn in 2015. During the
forecast period of 2016 and 2024, the global market is
anticipated to progress at a CAGR of 39.1%.
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3. The factors driving the global market are the evolution of the
entertainment industry and urgent need for making tasks in
sectors such as healthcare efficient. Additionally, adoption of
mixed reality in the automobile design to improvise safety
technologies is anticipated to an emerging trend that will
benefit the overall market in the near future. The market
also stands to benefit as developer companies are aiming at
offering advanced augmented reality application such as
education, industrial, healthcare, travel and navigation, and
games and entertainment.
Entertainment Assumes Lead as Purchasing Power Improves

4. In terms of applications, the global mixed reality market is
segmented into healthcare, automotive and aerospace, e-
commerce and retail, entertainment, and others. Out of all
these, the entertainment sector is going to show remarkable
progress in the coming years. The designing and
implementation of never-seen-before immersive experiences in
the field of entertainment with the help of mixed reality
devices are expected to boost the progress of this segment.
Additionally, adoption and usage of augmented reality in
developing video games is also expected to spur the demand
for mixed reality devices in the coming years. The rising
disposable incomes of the overall population has increased
spending on various types of virtual entertainment, which has
also boosted the uptake of mixed reality devices in the

5. entertainment industry. According to research analysts, the
entertainment segment is likely to expand at a CAGR 40.3%
during the forecast years of 2016 and 2024.
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Asia Pacific Leads Global Market with Continued Uptake of
Smartphones
Geographically, the global market is segmented into regions
such as North America, Asia Pacific, Europe and Rest of the
World. According to the report, North American is
anticipated to lead the global market in the coming years.

6. Asia Pacific is projected to follow its lead as the region is
exhibiting a high uptake of smart devices. Owing to this
reason several consumers will have the option of viewing
things in a mixed reality format through several applications.
The growing access to mixed reality solutions will provide
information to real-time situational images captured by the
existing smart devices and display them on the screen for the
viewers.
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Some of the key players operating in the global mixed reality
market are include Daqri LLC., Seiko Epson Corporation,

7. Facebook Inc., HTC Corporation., Samsung Electronics Co,
Ltd., Recon Instruments, Inc., Microsoft Corporation, Magic
Leap, Inc., Canon Inc., Meta Company, Infinity Augmented
Reality, Inc., and Osterhout Design Group.
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