Introduction To Digital Marketing 2018: What is Digital Marketing? Why Digital Marketing? Digital Marketing Techniques.

1. Introduction
To
Digital Marketing

2. Topics
1. Traditional Marketing
2. What Is Digital Marketing?
3. Importance Of Digital Marketing?
4. Career Opportunities In Digital
Marketing?

3. Traditional Marketing
• People Pay Attention To Content They Like
• Newspaper, Magazines, Radio, T.V etc.
• Cost is high
• Biggest Problem: Ads shown to lots of people
• Not Targeted

4. What Is Digital Marketing
 Marketing Of Products or Services Using Digital
Technologies
 Social Media, Search Engines, Content, E-mail
Marketing etc.
 Future Of The Marketing

5. Importance Of Digital Marketing
 We are in the era of Internet
 People Use Data More Digitally
 From Facebook, YouTube, Blogs etc.
 Every Business needs DM to grow today

6. Career Opportunities
 Digital Marketing is a Trending thing
 Every one needs DM to grow or become
popular
 Lots of Jobs Available in the market

7. Types Of Jobs
 Digital Marketing Executive or Manager
 SEO Executive or Manager
 SMO Executive Or Manager
 AdWords Specialist
 Consultant
 Trainer

8. Digital Marketing
Techniques & Modules

9. Digital Marketing Techniques
1. Search Engine Optimization (SEO)
2. Social Media Optimization (SMO)
3. Content Marketing
4. Search Engine Marketing (SEM)
5. Email Marketing
6. Analytics

10. Paid Advertising
 Google AdWords
 Facebook Adverts
 YouTube Video Ads
 Display Ads
 Affiliate Marketing
 Sponsored Content