Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
9. Previewing New Trends Previews
Inform about the virtues of new products, services and
ideas motivate consumers to obtain them because they
don't want to be left out.
13. Objectives of advertising
Promotion
of new
products
Creation
of Demand
Confirm
imagery
Change
habits
Break the
ice
Build
ambience
Generate
sales lead
Build
awareness
Reminder
Sustain
Preference
Intensify
Usage
Enter
new
markets
Develop
brand
equity
24. Advertising: Role in Marketing
Face Competition
Fight with current, potential and emerging competitors
Making the market more competitive and offer the benefits to
the customers
25. Advertising: Role in Marketing
Create Awareness
Recognizing need
Determining quantities and features of the product
Making the product popular
69. Advertising: Role in Marketing
Product
Giving information about product
Explaining the product features
Making the customers understand various usage of the product
75. Advertising: Role in Marketing
Quality Assurance
Giving information about product quality
Avoiding deceptive ads
Avoiding to attract buyers due to false advertising
78. Advertising: Role in Marketing
Pricing of the product
Awareness about product pricing
Making then understand that it is the right
price
Information about price changes