A quick overview of Bloody Gaming - the community driven gaming brand that aims to infuse innovation and become the lifeblood of the PC gaming industry.
Brand experience Dream Center Peoria Presentation.pdf
Bloody Gaming - Corporate Deck 2019
1.
2. Gaming is a passion for us;
It’s who we are;
it’s in our blood.
3. About BLOODY
Established AUGUST 1987
CAPITAL 50,000,000 USD
GLOBAL OUTPUT 3,000,000 / MO
BUSINESS TYPE PRIVATEMANUFACTURING
EXPORT
BRANDED BUSINESS
Innovation courses through our veins and
our logo symbolizes A commitment to
INFUSING our technology into the hands of
gamers and enthusiasts worldwide.
Bloody Gaming traces its roots back to the legendary
A4TECH, established in 1987.
After 30 years of experience in the design and manufacturing
of peripherals for key industry players, Bloody now focuses
on bringing a premium gaming experience, including a line of
equipment developed eSports professionals seeking the
Ultimate Gaming Gear™.
4. Why Choose Bloody?
INFUSING INNOVATION
In-house research, development and
marketing team; create real solutions to
improve gameplay.
A Helping Hand
Community driven with a direct line of
communication for end user support with a
passionate, knowledgeable team.
Bound By…
We believe in bringing together gamers
from all walks of life to bring them unique
experiences with our products and
community involvement.
6. Optical Gaming Keyboards ADVANCED Gaming MICE GAMING HEADSETS GAMING SURFACES
Pioneering some of the most advanced and innovative technologies, including
Light Strike optical keyboards and M.o.C.I. carbon fiber audio drivers, Bloody
Gaming peripherals promise to provide gamers with the competitive edge they
need to compete at the highest levels.
8. REINVENTING THE KEY SWITCH
Reaction times still retain some form of latency
Metal-to-metal friction over time causes oxidization,
leading to corrosion and digital noise
Water = Keyboard Kryptonite
As popular as mechanical keyboards have become in recent years,
the underpinning technology is more than 30 years old.
It’s main strength has been the durability and feel of a satisfying key
press, something lacking in mainstream, traditional membrane
keyboards.
Manufacturing has advanced tremendously since then, and yet
today’s popular mechanical gaming keyboards still rely on the same
fundamental mechanism……until now.
Mechanical switches are old, boring
technology. It’s Time for Bleeding Edge.
VERDICT: OBSOLETE
9. RAISING THE BAR AT LIGHT SPEED
Reaction times still retain some form of latency
Metal-to-metal friction over time causes oxidization,
leading to corrosion and digital noise
Water = Keyboard Kryptonite
TAP INTO THE FUTURE
Exclusive key switch design blends the speed and
precision of award-winning optical technology with a
stabilized, premium key feel to withstand the toughest
battles and eliminate finger fatigue.
• Nothing Is Faster Than Light – Lag-free response with
added per-key stabilization
• Synced for Speed – Pair with 144Hz / 240Hz gaming
monitors for 1:1 raw input and improved reaction times
• Switch Your Game Up - Available in tactile-click (Orange)
and smooth-linear (Brown) switches
CALIBRATED
PRECISION
ZERO LAG.
25% FASTER.
DEFINITIVE
DURABILITY
SATISFYING
FEEL & SOUND
10. Timing is Everything
Gamers count on Light Strike
Shave crucial milliseconds of latency and strike when it matters
most during competitive play. Never miss your shot with true
digital input, zero latency and added precision handling.
• 25% faster response and APM output
• Eliminates key chatter, debounce, and finger fatigue; 100%
anti-ghosting
• Water-proof, dust-proof, and Cheeto™ proof and battle
tested for up to 100 million keystrokes (per-key)
• The fastest and most reliable switch for competitive gaming
designed and manufactured in-house.
13. COMPETE AT LIGHT SPEED
Reaction times still retain some form of latency
Introducing the 9Hundred Series by BLOODY
• 3 Unique Layouts (Full Size, TKL, Hybrid “Game Changer”)
• Light Strike (LK) Libra Optical Switch Technology with light speed key
response and precision actuation; tuned for tournament play
• Illumine Per-Key RGB Backlighting for integrated and intelligent
illumination; fully programmable with on-board memory
• Advanced Nano-coating layer protects against water damage and
corrosion during intense battles
• Drainage arteries ensure accidental liquid spills won't leave you out of the
fight and easy maintenance
• 3 Year Warranty - 100 Million Lifetime Per Key Strokes Guarantee
CALIBRATED
PRECISION
ZERO LAG.
25% FASTER.
DEFINITIVE
DURABILITY
SATISFYING FEEL
& SOUND
14. B975 B945 B930
MSRP $149 $149 $139
Layout Full Size – 104 Keys Hybrid / Left Hand Numpad – 104 Keys Ten Keyless – 87 Keys
Switch Technology Optical / Libra LK3 – Available in Linear (BROWN) + Tactile (ORANGE)
Wrist Rest Yes Yes No
Key Latency 0.2ms
Key Travel 3.5mm
Backlighting RGB Programmable
Spill Resistance Yes
Key Lifespan 100 Million
Warranty 3 Years
9HUNDRED SERIES Product Matrix
15. Bloody B975 Razer Huntsman Logitech G513
Switch Technology Optical / A4Tech Opto-Mechanical Romer-G Mechanical / Omron
Tactile Options Tactile / Smooth Tactile Only Tactile / Smooth
N-Key Rollover Yes 10-Key Only Yes
Keycaps Double-Shot ABS Standard ABS Standard ABS
Backlighting Illumine RGB
Per-Key Programmable
Chroma RGB
Per-Key Programmable
CUE RGB
Per-Key Programmable
Spill Resistance Dual Nano-Coating
Spill Barrier
No No
Key Lifespan 100 Million 100 Million 70 Million
Wrist Rest Interchangeable (Red/Black) Yes Yes
Warranty 3 Year 2 Year 2 Year
TECH COMPARISON
16. Bloody B975 Razer BlackWidow Chroma
v2
Corsair K70 Lux
Selling Price $149 $199 $159
Layout Full Size Full Size Full Size
Switch Technology Optical
Light Strike Libra (LK3)
Mechanical
Kailh / Razer Custom
Mechanical
Cherry MX
Key Latency 0.2ms 25ms 25ms
Key Lifespan 100 Million 60 Million 70 Million
Backlighting RGB
Programmable
RGB
Programmable
RGB
Programmable
Spill Resistance Yes No No
Warranty 3 Year 2 Year 2 Year
FULL SIZE COMPARISON
17. Bloody B945
Selling Price $149
Layout Left Handed Numpad
Ergonomic Office
Switch Technology Optical / Libra LK3
Key Latency 0.2ms
Key Travel 3mm
Backlighting RGB
Programmable
Spill Resistance Yes
Key Lifespan 100 Million
Ambidextrous / hybrid
No Current
Competition
18. Bloody B930 Razer BlackWidow Chroma
Tournament Edition
Logitech G Pro
Selling Price $129 $139 $129
Layout Ten Keyless (TKL) Ten Keyless (TKL) Ten Keyless (TKL)
Switch Technology Optical / Libra LK3 Kailh / Razer Custom Omron / Romer-G
Key Latency 0.2ms 25ms 25ms
Key Travel 3mm 4mm 3mm
Backlighting RGB
Programmable
RGB
Programmable
RGB
Programmable
Spill Resistance Yes No No
Key Lifespan 100 Million 60 Million 70 Million
TEN-KEYLESS (TKL) COMPARISON
19. Bloody B820 Razer BlackWidow Chroma X Corsair Strafe RGB
Selling Price $99 $149 $139
Layout Full Size Full Size Full Size
Switch Technology Light Strike Optical / LK2 Kailh / Razer Custom Cherry MX
Key Latency 0.2ms 25ms 25ms
Key Travel 3mm 4mm 3mm
Backlighting RGB
Programmable
RGB
Programmable
RGB
Programmable
Spill Resistance Yes No No
Key Lifespan 100 Million 60 Million 50 Million
LK2 FULL SIZE COMPARISON
20. B945
KEY BENEFITS
Hybrid design works for any type of gamer:
• Quick access to macros and bindings or use as your
main control hub
• TKL Ergonomic benefits – closer mouse placement;
less shoulder strain
• Office / Excel warriors can enter numeric data faster
so they can get back to gaming.
22. OPTIC-ALL AT YOUR FINGERTIPS
DIGITAL DOMINANCE AT YOUR FINGER TIPS
• Light Strike is also built into each mouse, giving your trigger
fingers unparalleled precision and true 1:1 raw input with Light
Strike keyboards
• Featuring ultra-responsive and best-in-class gaming grade
sensors
• Exclusive X’Glide Metal Feet for buttery smooth mouse
movements on Bloody gaming surfaces
• Friction free mouse wheel with optical sensor and click
• Fully Programmable with Bloody6 Software with macro and
scripting support
23. Bloody SP30 Bloody SP80
MSRP 59.99 59.99
Sensor Optical 12K – 3360 Optical 12K – 3360
Microswitches Light Strike
(100 million cycle lifespan)
Light Strike
(100 million cycle lifespan)
Lighting RGB Zone RGB Zone
Mouse Wheel Infrared Optical Infrared Optical
Buttons 8 Buttons
Fully Programmable
8 Buttons
Fully Programmable
Click Response 0.2ms 0.2ms
Special Features Sniper Mode Adjustable Sensitivity
Rapid Fire Shooting Modes
Metal X’Glide Feet
Sniper Mode Adjustable Sensitivity
Rapid Fire Shooting Modes
Metal X’Glide Feet
Lift Off Distance Adjustable Adjustable
Recommended Grip Ergonomic Palm Hybrid Grip
MOUSE PRODUCT MATRIX
24. MP-60R B-087S
MSRP 29.99 19.99
Surface Material Ultra Soft and Smooth Cloth Speed Cloth
Size (LxWxH) Standard
354 x 256 x 2.6mm
13” x 10”
XL Size
700 x 300 x 2.6mm
27” x 11”
Lighting RGB / 10 Profile N/A
Edge Lighted Edge Knitted / Stitched Edge
Base Non-Slip Rubber Base Non-Slip Silicon Base
Made For Precision Speed
MOUSE PAD PRODUCT MATRIX
26. EPIC PRECISION SOUND
Metal-to-metal friction over time causes oxidization,
leading to corrosion and digital noise
Water = Keyboard Kryptonite
THE REVOLUTION OF GAMING HEADSETS
Featuring revolutionary dual-core carbon fiber drivers made
from mycelium fibers to provide unsurpassed ultra-high
dynamic range sound stages.
• Ultra-High Definition Fidelity; Golden Ear Sound
• Dual Chamber Acoustics
• Large Immersive Soundstages
• Carbon Fiber Drivers Eliminates Excessive Air Pressure
• Bio-Engineered for Epic Precision Sound and Comfort
30. Welcome to the Bleeding edge
there's one word TO describe Bloody Gaming:
Innovation.
From the Inside-out, the tools you need to
win and the customization options that'll
make you stand out from the crowd are all
in your hands.
31. INTRODUCING THE BIG League
READY FOR THE BIG STAGE?
The Bloody International Gaming League is the first
Amateur / Semi-Pro league for those searching for
greatness and to showcase their skills against the
best around the world.
• Starting point for budding eSports stars
• Strong exposure with community
• Sponsorship opportunities for new talent
• Marketing platform with unbelievable growth
36. WHO WE ARE
CREATORS
30+ years of manufacturing and R&D legacy
INNOVATORS
Develop technologies that drive epic gaming experiences
EDUCATORS
Focused and engaging content and interactions with a passion
GAMERS
Focus on fun; Collaboration and inclusion for all communities
over 30 Years of experience in research and development
focused on DELIVERINGthe ULTIMATE GAMING GEAR™.
37. Core Values & MISSION
We Bleed By Example
• Passionate and excited about everything we do
• Ambition and growth – motivated and willing to learn, improve, and grow
• Respect and build each other – listen and always be there
• Open and honest communication – share to improve, not criticize
• Proactive mentality and inspiring behavior
• We are the lifeblood of community and a one-stop-shop for experience + innovation
• We fight for innovation and growth; we are not just another peripheral brand
• We challenge the status quo and push the barriers without backing down
We create products that not only fuel the gamer
culture and EXPERIENCE, but champions growth by
helping people reach their full potential.
38. Logo Branding
Logo Placement (must do)
• Proper way of displaying the Bloody logo
• You must use the custom font with the Bloody
hand print on the left side.
• The hand can have a transparent, black or white
background.
white background Black background
39. Logo Branding
Logo Placement (Can not do)
• Do not change the position of the hand.
• Do not change the color of the hand unless it’s
requested
• Do not place the bloody words before the hand.
• Do not flip the Logo
40. TYPOGRAPHY & COLOR
Color Palette
Bebas Neue – DOWNLOAD
• Bold is used for titles and headers
• Book, Regular, Thin are used for sub-headers
ARIAL NARROW
• Use for paragraphs and general copy