This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.

1. Mobile App Analytics Insight

2. An overview
oPlay Store Campaign
oOptimizing User Experience
oApp Crashes and Exception
oSocial Interaction
oWhat user focus on?
oScreens

3. Play Store Campaign
How people found your app in the Play Store (Play App or website).
How many downloaded.
How many opened after download.
User location.
Active user
New user
Total app installations.
Session,OS,versions

4. Limitation of IOS
How people found your app in the Play Store (Play App or website).
How many opened after download.
Total app installations.
The things which related to the app store

5. Play Store Campaign

6. Play Store Campaign

7. Optimizing User Experience
1. Users flow through the app.
2. How they engage with our content.
3. Where are users leaving the app?
4. Top Active Screen and versions
5. How do users behave differently depending on operating system, language, etc.?
6. Where they are coming from?

8. Optimizing User Experience
Launch: How Many People Are Using Our App?

9. Optimizing User Experience
App Behavior Flow
1. where they drop off?
2. how they reach specific screens, in what order.

10. App Crashes And Exceptions
1. What is the exception?
2. What is the impact of the exception?
3. Where/when is it occurring within our app?
4. On what devices, operating systems, app versions?

11. Social activity
A social activity represents a social action like
1. Comment
2. Like
3. Share, etc

12. What user Should we Focus on?
•Session durations
•Loyalty
The data indicates that repeat-users and users who engage with our app
for longer periods of time .

13. What OS/Features Should We Focus On?
1. Where do we get the most bang for our buck?
2. Devices and Network Overview.

14. ScreensApp analytic overview

15. Dashboard View

16. App Page Views

17. Thanks
Presented By
Aslam
Rajith Rajan