A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
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theHANDPICKED Show
1. Walkthrough
Your brand’s 1st impression with people is everything!
And your 2nd, 3rd, 4th….
Did you know it takes ~7 repeat purchases before someone becomes a loyal customer to you?
Interesting!!!
Now, how do you make them keep coming back? It all begins with your brand identity!
2. Rule
The ambassador of your brand are your visuals, texts and their tone.
People buy your products when you base them on real stories, real emotions.
Brand engagement is created when stories are heeded and are told precisely and efficiently.
Paid or unpaid, you deserve to be visible, hence we drive consistent engagement.
3. WORK THAT ROCKS
Customization is king which is why our marketing consulting services are a-la-carte depending on your business needs.
Feeling stuck on where to take your brand next?
Save your time and energy by taking action today with us.
With defining
Mission: WHO YOU ARE | Vision: WHO YOU WANT TO BECOME
Values: HOW YOU ACT | Target: WHO YOU SPEAK TO
We build a beautiful path to attain your goals with creative ideas and concepts. For every client, the path is unique, drawing on
our greatest strength, our expertise, creative and project management skills, yet bringing something fresh and new. Adapting
to your ideas like fish to water. You can trust us with your dearest possession, your brand and we will make sure you scale
new heights with better engagement and sales.
4. In the world of NEEDS & WANTS...
we set us up, to ethically balance the need of an
entrepreneur and the consumer, through hand-picked
strategies, beginning from branding to sales!
GEOGRAPHY
ARUMBAKKAM, CHENNAI
BIRTH
2018
SUPPLIERS
LOGO to CORPORATE
FILMS to PORTALS to DIGITAL
MARKETING
History
5. A CREATIVE AGENCY SPECIALIZED IN BRAND STRATEGY & DIGITAL SELLING!
theHANDPICKED was more than just an idea to me, it was a dream, a persistent passion, that
refused to die. No amount of branding is successful, until the business owner sees perfect sales.
Hence I handpicked a statement of concept to sales, a strategy and a handful of amazingly
talented individuals. The miracle was just not a tiny room that is now transformed into a double
storey in just a year, but a bunch of truly amazing set of clients who graciously allowed us to
invest our efforts from Brand Development to Digital Marketing. It is a delight to see each of our
clients growing, along with whom we enjoy our growth too!
I am extremely thankful to each one of those clients and associates who believed in me and my
team. Welcome each of you to join in this amazing journey!
Warm Wishes,
Rajini B J Cleford
Brand Strategist | Director
Story
8. 40+ clients in 1.5 years
Working with theHANDPICKED team is effortless
as they quickly grasp concepts and deliver exact
results as we have visualized. Delivery is on time
every time and quality exceeding the expectation.
The best part is they are accessible any time and
are very much open to the suggestions and
modifications.
V. Santharaman, COO
Beva Silicones Pvt Ltd, 30th Nov, 2019
Rating 5/5
Testimonial
Clients
13. BRAND POSITIONING
Clear, Relevant, and Concise Brand Identity that sets you APART
• Review of trends and industry landscape
• Analysis of your core competitors
• Positioning statement and mapping (Unique Selling Proposition)
• Outline of brand tone, voice, and persona
• Storytelling framework that engages your customers
ideas
14. MARKETING STRATEGY
Long-term focused marketing plan customized for your brand
• Review of the current state of your business
• Deep dive into your customer, company, and competition
• Outline trends and your brand’s white space opportunities
• Clear plan for your brand’s strategic pillars and marketing mix
• Start-stop-continue framework for your brand
ideas
15. INNOVATION ROADMAP
Clear Growth Plan outlining your future innovation pipeline
• Review of current state of your brand
• Analysis of your industry, competitors, and customers
• Mapping of mainstream and emerging trends
• Clear plan for your innovation white space and pipeline
ideas
16. CLIENT WALKTHROUGH
Framework showing how your brand can build advocacy
• Mapping of your 6 W’s (who, what, where, when, why, why not)
• Clearly outline barriers, objectives, and marketing considerations
• Framework of your brand’s 4-stage customer journey
ideas
17. BRAND PRESENTATIONS
We help you get closer to winning your Brand Pitch
• Positioning your pitch the right way for your audience
• Storytelling for your presentation (people like being told a story!)
• Customization and presentation flow support
ideas
29. Our creative journey starts from the client brief and this is where we encapsulate every aspect of the brand. Empathy is one
of our best assets and we step into the entrepreneur or corporate’s shoes and then craft the branding exercise with their
vision in mind. Then a brainstorming of creative ideas and out of this emerges the ‘Big Idea’. One that will promote the
brand and move towards making it iconic. Our greatest strengths are our innovative concepts, content development, hard
work, ability to handle work pressure and adhere to stringent deadlines. In a nutshell, we work as a close-knit team towards a
single goal, making every brand a winner and making every customer smile.
strength
30. What’s that one beautiful thing that shines like a beacon of light from theHANDPICKED?
It’s our USP, the quality that sets us apart, innovative CONCEPT, CONTENT, program and DESIGN which comes from the
multiple skillsets that we possess. They comprise Copywriter, Creative Director, Visualiser Graphic Designer, Game, APP,
WEB Developer All of whom work tirelessly towards the goals of clients. What makes us immensely successful is our
techno-commercial marketing, high power creativity and program executional capacity. The proof of the pudding they say is
in the eating! Most of our new projects flow in through word of mouth. We are specialists in rebranding as well.
USP
31. RAJINI B J CLEFORD
Brand Director | Founder
Chief Action Officer
▪ She helms projects with ease drawing on over two decades of experience working in national and international
projects.
▪ Her capacity to multi-task and never-ever-give-up attitude has stood her in good stead helping to plan,
manage and complete multiple projects successfully.
▪ She is comfortable working in a fast paced environment and delivering projects on time and on budget.
▪ Her greatest strength is that she does not get fazed when problems crop up and things don’t go as
expected. Her critical thinking analysis skills and creativity help resolve problems in time and also come up with
alternative solutions when needed.
▪ She has abundant technical expertise from animation to web coding to digital marketing. She keeps herself
abreast with the latest development s in the field through constant learning.
▪ She has strong interpersonal skills and ability to train and mentor junior colleagues.
▪ A prolific writer, she has the ability to express herself well in English and has been published.
team
32. JEFFERY S. TULLY
Marketing Director | Partner
A marketing whiz he abounds in managing the client portfolio efficiently.
▪ He has 20+ years of qualitative experience as Asst Consultant and Client Servicing Manger and has worked
for clients in diverse fields.
▪ An effective communicator, he puts clients at ease quickly and wins their confidence.
▪ He grasps their vision and needs and is able to adeptly convey it to the team who execute it with his
valuable inputs.
▪ As the interface between the brand and the company, his ability to interact and negotiate effectively
comes into play.
▪ He’s great at analyzing information system needs, evaluating end-user requirements, custom designing
solutions, troubleshooting for the graphic applications and presentations.
▪ He also streamlines work flow and creates an exciting team work environment that embraces the
changing market dynamics.
team
33. VEERANAN
Technical Director | Partner
When it comes to all things technical, Veeranan is the go-to person.
▪ From designing the navigation flow of a site, customising it, creating the backend and developing unique
features for clients, he’s a master at it.
▪ He also designs and develops apps that are highly customised.
▪ Brilliant with Digital Technology, he can innovate to meet the specific demands of clients be it websites, e-
commerce websites, apps or portals.
▪ He has many years of experience in the digital world and is also adept at troubleshooting and solving any
problems that may crop up.
▪ His greatest strength is developing technology that’s user-friendly, robust and fulfils the customer’s needs.
▪ His ability to understand what they seek helps a lot in the flow of the design and high levels of customer
satisfaction.
team
34. SHARON LAURA C
Social Media Strategist | Co-founder
Young and vivacious, she’s a millennial with a mission!
▪ A mission to take brands to the next level using her skill to design social media strategies to achieve
marketing targets. Blessed with tons of imagination, she manages, creates and publishes original, high quality
content on social platforms regularly.
▪ She’s also facilitates client-company communication which includes responding to queries, getting reviews
and organizing activities such as chats and Q&A sessions.
▪ She also works co-ordinates across writers and designers to keep content fresh and appealing.
▪ She also interacts with Marketing and Product development teams to create social ‘buzz’ regarding new
product launches.
▪ From SEO to analytics, she’s constantly monitoring them and working on better means to improve ROI and
steer content optimization in the right direction.
▪ She follows the social media best practices and constantly updates herself on the industry.
▪ She also shares a warm relationship with various networks of professionals.
team
35. SHRUTY BENADICT
Graphic Artist
Her designs speak more than she does!
▪ A young and creative thinker, when it comes to whipping up visuals, she’s brimming with ideas and energy.
▪ Design to her is not a separate element but integrated one in the scheme of things.
▪ This understanding helps her make powerful visual statements yet not overwhelm the core creative idea.
▪ Fresh, innovative designs that break the conventional mould, simple yet stunning, that’s what every client can
expect from her.
▪ She has a way with colors and they bring out the brand’s visual vocabulary effortlessly.
▪ Making designs that truly stand out anywhere!
team
36. DAYA WILLIAM
Content Consultant | Writer
She is the ‘Woman of Words’.
▪ Marketing is all about winning hearts and copywriting is all about wooing the target with words that
resonate with them.
▪ With 20 + years in the media, she has worked concepts for diverse clients ranging from FMCG, Hospitality,
Health, Entertainment to Corporates.
▪ From print ad campaigns, emailers, radio spots to scripts for ad and corporate films, she has crafted many
marketing collaterals to achieve the business goals of clients.
▪ What defines her creativity singularly is that she steps into the customer’s shoes and writes from her heart!
▪ A simple yet profound technique that has helped the success of campaigns.
team
37. Thank you
Every brand is different and there isn’t necessarily a one-size fits all approach.
Make your Brand Stand-Out and be successful!
