Rajesh jain 2 g business and technology for value added services

BusinessandTechnology
for Value Added Services

Contents
• About Us
• Promoters & Telecom Business
• Business Acumen
• Technology Differentiators
• Technology Highlights
• USSD, SMS and Voice
• Mobile Commerce
• Applications
• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R Packs & Profiling.
• Lawful Interception
• IN Integration
• 3G Solutions
• Collect Call
• E-Governance
• Content
• Case Studies

BackgroundofPromoters
• Osiyan is promoted by a group with diversified business interests.
• Group’s business interest include:
• Infrastructure – Construction, Power & Hotels
• Distributors - Titan Watches, Cellular Phones, LPG Cylinders, etc.
• Warehousing for FCI
• KPO – for Euro money and several Investment Bankers
• Bullion, Stock & Commodities - members of BSE, NSE, MCX, NCDEX, etc. &
Authorized Dealers for RBI
• Aggregate annual turnover of group companies held by promoters
exceeds Rs. 20,000 Cr(2011-12).
• Group started IT and Telecom business in 1997.

TelecomBusiness
• Ventured in telecom in 2001 – USSD for Swisscom
• Offices in Mumbai, Bangalore, Chennai, Delhi & Vadodara – India
• Total team strength of 450+
• Strong on development team – with 275 + engineers
• Strength in Technology – recognized by all NEPs

GlobalPresence – 40+Operatorsin22+Countries
NORTH AMERICA
Bechtel, USA
INDIA
Vodafone (16 networks)
BSNL
Loop
Tata Teleservices
Reliance Telecom
MTNL (2 networks)
Spice (2 networks)
MTS
Idea Cellular
Etisalat
DataCom
OMAN
Nawras
Oman Mobile
AFGHANISTAN
MTN
AFRICA
BOL, Tanzania
AFRICA
Celtel, Uganda
SRI LANKA
MobilTel
BHUTAN
BTL
BANGLADESH
Telebarta
Grameen Phone
Banglalink
LAOS
ETL
INDONESIA
Hutchison
NEW ZEALAND
Econet Wireless
BRUNEI
DST
AFRICA
Zain, Nigeria

RelationshipwithTelecomOperatorsinthesecountries

SolutionProvidertoSeveralCorporates

Contents
• About Us
• Promoters & Telecom Business
• Business Acumen
• Technology Differentiators
• Technology Highlights
• USSD, SMS and Voice
• Mobile Commerce
• Applications
• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.
• Lawful Interception
• IN Integration
• 3G Solutions
• Collect Call
• E-Governance
• Content
• Case Studies

InnovationsistheKeyElement
• 1995 - Call Centre Suite
• 2003 – LBS
• 2005 – Preferred Roamer
• 2005 – USSD Gateway
• 2006 – USSD SDP
• 2010 – SMS Router & SMS Campaign Manager – with Nokia
• 2010 – E-governance solutions for NGOs – DoT project
• 2011 – EMG
• 2011 – Matrubhasha
• We generate 500 Crore Top-line annually for Telecom Operators with our
solutions in India

BusinessApplicationsofTechPlatforms

Telecom
& VAS
TextVoice
Data
(GPRS /
Brew)
Billing
Video
SDP
LI
Messaging
Call
Management
Roaming
M-Commerce
Only Telecom VAS Technology Company
to have Platforms for ALL Protocols developed in-house
Gateway /
SMSc

Differentiators
• Our unique strengths is All required solutions under single roof
• E.g. Infotainment Text Portal
• E.g. CRBT
• E.g. Mobile Commerce
• Network Solutions, IN Solutions, Reporting solutions
• Preferred Roamer - This is a domain of few companies worldwide
• Legal Intercept Solution - Domain of few Israel based companies
• eTop-up solutions : deployed for Navras Telecom
• Money remittance : deployed for Al Jaber, Navras Telecom, Oman
Telecom
• Banking solutions in tie-up with
• Movida (Visa), NPCI, Barclays, Federal Bank, HSBC, ICICI, UTIITSL.
• All platforms have been deployed in more than one operator

Differentiators
• Connectivity to all telecom operators in India for various solutions
• Transactional volume handling capacity
• USSD / SMS :
• 5mn MO Trnx / Day
• 20mn MT Trnx/Day
• Central Management Service Gateway (CMSG)– single window for
external world across mediums
• Connectivity SOAP / XML over Http / Https
• Arguably the only VAS technology company to have such wide array of
telecom technologies under one roof.
• All developed in-house
• All deployed with more than one operator
• Some of them patented or patent pending

OurCompetencies
SS7
• MTP
• TCAP
• SCCP
• ISUP
GSM
• MAP
• CAP
• INAP
• CAMEL
• BSSAP
IP
• SMPP
• CIMD
• UCIP
• RTP
• SIGTRAN
• DIAMETER
• SIP
PSTN
• R2MF
• ISDN
CDMA
• IS-41
• WIN
We have dedicated team of engineers who have competency on these domains and
protocols.

OurSolutionBouquet
Messaging Infrastructure
VAS Managed
Services
M-Commerce
Call
Management
Lawful
Interception
Roaming
• USSD Gateway
• USSD Applications
• Bulk Messaging Portal
• Unified Messaging
• Voice SMS
• Video SMS
• Voice mail
• Video Mail
• Tele-voting
• IVR Single Platform
• Profile Manager
• Campaign Manager
• WAP Portal Development
• Content Management
Platform
• Subscription Manager
• IN Prepaid
• Business Intelligence &
Reporting
• SRF / IN-IVR
• Self Care
• Online Charging
• EIR
• SDP
• IVR Portals
• USSD Services
• Tele-voting
• CRBT - Personalized, Ads
& reverse CRBT
• Missed Call Alert
• Advertisement Platform
• SMS Gateway
• Electronic Top Up
• Micro Payments
• Bill Payment
• Funds Transfer
• CRBT
• Missed Call Alerts
• USSD Collect Call
• Video Portal and Apps
• MRBT • Lawful Interception
• Preferred Roamer
• Welcome SMS
• Virtual Local Number
• USSD Call back

USSD
• Deployment & Management of USSD Gateway
• Subscription / per call based Mobile Originated
Solutions
• Infotainment services on alerts, Interactive
Games, Quiz based contests & Tele-voting
• Self care. Call back & Collect Call
• Utility Applications
• M-Banking on Bank account – Enquiry /
Transect / Request
• LPG Cylinder Ordering for Oil & Gas Companies
• Customised solutions for various Corporate
Businesses
• Active user base of approx. 18+ million, 55+ million
daily activities.
• USSD interactive sessions with multi language
support
• PCI-DSS compliant

USSD
Http based connection
Secure
IP to IP https connectivity
Http based access for Online billing
SMPP connectivity
LAN Connection
LAN
CDR DB
Contakt
USSD Gateway
Billing
Online Charging Gateway
Contakt’s Central
Management Server
(Mumbai)
60.254.34.250
Encryption – 3DES
Authetication – MD5
Contakt’s Singulartty
Server
Company’s Interfacing
Server
203.199.32.181
Operator 1
Http based access for Online billing
SMPP connectivity
LAN Connection
LAN
CDR DB
Contakt
USSD Gateway
Billing
Online Charging Gateway
Contakt’s Singulartty
Server
Operator 2
Operator Firewall – VPN
Encryption – 3DES
Operator Firewall – VPN
Encryption – 3DES

SMS-GSM&CDMA
• Bulk SMS
• Group SMS
• Content Delivery Platform
• Terminating SMSc
• Welcome SMS
• Mobile Banking
• Tele-voting
• Handling 2,800 TPS
• PCI-DSS compliant

Voice
• CRBT
• Voice Portal
• Voice Services over IVRs
• Unified Messaging System
• Outbound Diallers
• One of the largest global
installation on SIP
• Voice SMS
• Tele-voting
• Call Center Solutions
• Approx. 40,000+ seats over past
decade

BankingTieupswithVISAJv,NPCI,ICICI,HSBC
• Tie-up with
• Movida – VISA JV, NPCI, ICICI Bank, HSBC, etc.
• Solutions for
• Mobile based payments
• Money transfer
• Transaction via
• USSD
• Regional Language based solution – MatruBhasha

M-Commerce
• Services
• Utility Bill Payments
• Money Remittance
• Micro Payments
• Mobile Banking
• Solution Interfaces - SMS, USSD and IVR
• ISO 8583 support
• Serving 300K transactions per day
• Interfacing to - Ericsson IN, Geneva Billing,
Oracle ERP

M-CommerceforOperators
• Electronic Recharge
• Prepaid to Prepaid Transfers
• Serves 500K subscribers
• Supports 70,000 transactions per day
• Complied to OMA enabled architecture
• Voucher Management
• ATMs and POS integration
• Multi tiered distribution structure

M-CommerceforOperators-Electronic-TopUp

MatrubhashaMultilingualApplicationLikeDSTK
onChiporPhoneMemory
• Lightweight mobile client with universal platform, which works
with
• Java, RIM, Android, MRE / VRE
• Tried & Tested
• Live & Functional in Tata and R-Comm
• Tried & Used by about a million users
• Unique Features
• GPRS / SMS Toggling
• Supports all Indian languages
• Capability to pop-up from network - like DSTK

Matrubhasha–DevelopmentRoadmap

Tie-upwithaMediaTekJV:
MobilePhonePlatformJVforApplicationPre-burn
• Taiwanese Mobile Chipset manufacturer MTK has large presence
• 40% market share in India
• Around 70%-80% share in non-Nokia phone market
• We have tied up as technology and business strategy partners with a MTK JV.
• App will be pre-burned on chip

SelfCarePlatform
• Handling 40 million messages per day with 1500
TPS
• System is upgraded to handle 65 million
messages per day with 3000 TPS
• Key Features -
• Deployed on Sun E25k Servers
• Scaling up to 72 UltraSPARC IV+ processors with
1TB main memory
• Process all incoming SMS and USSD request from
the Network to the backend Customer Care and
Billing centre

CMSG-CentralManagementServicesGateway
• Coupling between USSD Gateway(s) and the
existing Company’s Mobile Platform is
reduced
• Offers flexibility to add new MNO’s
• Maintain a central store of config(s).
• Roll-out of services and functionalities to
all MNO’s from a central system seamlessly.
• Standard protocols / formats based
communication between CMSG application
and existing applications.
• Potential opportunity to reuse existing
logic / to reduce effort.
• Easier maintenance due to an identified
layer that facilitates all communication.
All text based service across
operators & Corporates is
services through CMSG

CMSG-CentralManagementServicesGateway
VPN / Secure Connection
MNO’sacrossthegeography
Contakt’s IDC
Company’s
Mobile Platform
Contakt’s DR IDC
VPN / Secure Connection

CampaignManager
• Campaign Manager gives the power to create
target-based marketing campaigns rapidly and
cost-effectively.
• Menu based and alert based campaigns
• Reporting and analysis
• Bandwidth processor
• User friendly GUI for administration
• CSV, XLS format for uploading the MSISDNs
Delivery Timing Targeting Message
Supplement –
Action
Marketing
message
Customer
target
group
Campaign
message
Bandwidth
reserve and
schedule of
campaigns

U&RPacks&Profiling
• We have a proven model on selling VAS
• We can sell U&R Packs
• SMS, Voice, GPRS, Data plan, Recharge etc.
• We Manage
• Business Rules
• Parking
• Daily Charging with IN
• Direct Codes for effective selling
• Reminders on renewals
• Send messages based on profiling
• Offer services suitable to customers

U&RPacks&Profiling
• Provides real-time DND Scrubbing
• Enables the platform to recognize the ‘Promotable’ target audience
• Enables the opportunities for promotions
• Over alerts – USSD / SMS
• Using the PCN & Balance Enquiry
• Provides Profiling of Subscriber’s Usage pattern
• Identify subscriber’s usage on
• Local & STD voice minutes
• SMS Usage
• Data Usage
• Recharge pattern, etc.
• Provides connectivity with IN system
• For real-time update on subscriber’s account

U&RPacks&Profiling
• Sell U&R Packs to the subscribers
• Sell SMS, Voice, GPRS, Data plan, Recharge etc. to the subscribers
• Effectively Manage
• Business Rules
• Toggling & Parking
• Daily Charging with IN
• Direct Codes for effective selling
• Reminders on renewals
• Profiling enables to provide Customized & Suitable Promotions
• Based on subscriber’s usage pattern.
• Control ‘what’ is being promoted to ‘whom’ Promotional Alerts, PCN &
Balance Check messages
• Sell STD minutes to the user who uses STD frequently
• Sell SMS pack to the user who uses SMS frequently, ETC.

U&RPacks&Profiling
• Due Profiling and Real-time DND Scrubbing
• Based on Subscriber's usage pattern
• Send suitable Promotional Alerts to the subscriber
• Provide subscribers with relevant PCN & Balance enquiry messages
• Effectively sell all types of U&R packs
• Complete 360 degree revolution in selling services to Pre-Paid
segment
• Also can be provided with ‘Self-care’ model
• Based on user’s profile
• Provide him with his customized menu of relevant offers
• Let the user pick what he wants
• Sell beyond retail chain, instantly

Solutions-LawfulInterception
• Installation for Circuit Switch and Packet Switch
Networks
• Integrated with major switch vendors like,
Huawei, ZTE
• Supports up to 4,80,000 intercepted calls per
day
• Key Features
• Both Voice and Data Interception capabilities
• Complies to ETSI / CALEA recommendations
• Secure communications between the system &
security agencies
• Audit Trail related to target provisioning &
intercepted data distribution (relevant for
Operator)
• Ensures data confidentiality

IntelligentNetwork(IN)
• Deployed SINAP – INAP Gateway
• Partner to IBM for their SDP
• Deployed WIN Prepaid for a green field CDMA operator in East
Africa
• Deployed CAMEL based Online Charging System in 2003

3GVideoPlatformSolutionArchitecture
Video Gateway
PSTN PLMN IP
Pull Engine
Offer
management
Charging
Model
Subscription
DB
Report
generation
Data
processor
OLAP Engine
Data
Report
Provisioning
Customer Care
NMS
CDR
Content & Portal Management Subscription Manager
Centralized CDR & Reporting
SIP/RTPISUP/BICC/Nb-UpISDN/SS7/SIGTRAN
HTTP
Customer Care
VAS Applications
Management &
Delivery
CP Management
Promotion
Content
Acquisition
Personalization
Campaign Charging
Recommendation
Content &
MSS DB
Ticket
Management
Profil
e DB
Profile Manager
Profiling&
Segmentation
Query
Engine
Date model
creation
Rules
Engine
Mediation/ Billing
Interface Server
3rd
-party 3G Apps Live Streaming Server Speech server (ASR/TTS)
VXML/CCXML RTSP MRCP
Customer
Management
Charging Gateway
SIP/RTP
IM (Skype) Internet Based Clients
XML
Call Management Layer
ASR RoutingChargingTTS
ADVERTISING
ENGINE
SIP/ RTP
AD Platform
TCP/IP
DIAMETER / RADIUS / CORBA
TCP/IP
TCP/IP
Rating
Lawful
Interception
Existing LI Vendor
TCP/IP

Solutions-3GApplications
• Video on Demand ( Video Portal)
• Video Mail
• Video SMS
• Video Ring Back Tone
• Mobile TV
• Video OBD

Solutions-CollectCall
• Mobile Collect Call lets the subscribers make calls even when they are out of
balance.
• The called party will make the payment as per mutual agreement between
caller and called party.
• Pre-paid and Post-paid users can avail this service.
• Call Patching will be done by the collect call server
• The rate plan is done by billing systems
Calling party
A
Collect call
server
Called party B
1.Calling Party A is without
balance to raise a call.
*123*<destination number># for
a collect call service
2. Acknowledgement
Sent
3.Collect call server bridge
A and B party if called party
accepts the call.
3. You have a collect call
from XXXXX if u want to
continue press1 or hang up
press 2

E-Governance
• POC done in Karnataka – India for the country’s largest
development projects -
• NREGA - National Rural Employment Guarantee Act
• NRHM - National Rural Health Mission
• Bhoomi – Land Records
• ICDS – Anganwadi - Integrated Child Development Services
• Main Highlights
• Timely reporting from field
• Real-time Data capture from mobile using GPRS / SMS
• Real-time Data updating and reporting
• Regional Language intuitive GUI for data capture

Content:Text,AudioandVideo
• Largest bouquet of text with wide variety of text content
• Content in 10+ Indian Languages
• Covering wide range of genres –
• Audio content
• News on Voice, Devotional Music, Folk Music, Astrology on Voice, Audio
Discourses on Spirituality and Self-awareness
• Video
• Video Lectures on Spirituality and Self-awareness, Exclusive content on
Cricket Off Field, Cinema Celebrity Content.
+ Devotional + Life Style + Sports
+ News and Finance + Relationship + Events & Festivals
+ Entertainment + Utility + Edutainment
+ Infotainment + Wellness + Day Packs, etc.

USSD-TATADoCoMo(India)
• Deployed 1200 TPS USSD
Center with following:
• Tele-voting
• Self Care
• Campaign / Profile Manager
• Collect Call
• Infotainment Services
• Core: NSN
• Key Features:
• USSD messages in multiple
languages
• SMS redirector
• Dynamic Menu Browser
• Interactive sessions
• Modular solution – Scalability
down to tier level
• GUI based Menu creation

IVR-BSNLSouth(India)
• IVR Project Overview
• New IVR deployment for BSNL
SZ
• BSNL has 5 Locations in south
Zone
• Handling IN Selfcare
• System Capacity – 240 E-1s
• Each tone player supports 48
E-1s ( 24+24)
• Can act as IN – SRF
• Redundancy
• Multi language
• Reporting Project Overview
• Dimensioned for 16 million
subs
• Handling 23 TB of data.
• Connected to billing ,
Recharge and VAS nodes for
CDRs
• Customer care Project
Overview
• The Web interfaces are
provided to CC agents
• Realtime data updating is
done at the billing systems

OBD/USSD-Reliance(India)
• Outbound Dialing – High capacity & efficiency solution with 300+
E1 on SIP connectivity
• Making more than 1 crore voice call daily
• USSD center – operating at 600+TPS, soon to be increased by 2000+
TPS
• High efficiency SMS Centre

SDP-Zain(Nigeria)
• Successfully live for 4 month with Zain Nigeria
• Full OPEX model for revenue share
• Content aggregation
• currently., in dialog with 4 more operators in India and Africa for
SDP

SDP-Zain(Nigeria)
IVR
USSDSMS
Web
Administrator
Web
Managemen
t & Delivery
Database
Content & Portal Management
CP
Managemen
t
Customer
Care
Content
Acquisition
Device
Manager
Charging
Pull Engine
Subscriptio
n Database
Subscription Manager
SOAP
Provision
Activation
Workflow Charging
IVR
Module
Messaging Gateway
MMS Proxy SMS Proxy Charging Server
Profile Manager & Campaign
Scheduler
Query
Engine
Connecto
rs
Rules
Engine
Profil
e DB
Centralized CDR & Reporting
Data
acquire
ETL SQL
Loader
SMP
P
Emai
l
OLAP
engine
Data
Reports
CD
R
SDP
WAP
Gateway
PPG SMSC
MMS
C
USSD
Gatewa
y
MSC
HTTP PAP CIMD MM7 SMPP ISUP
Charging
Gateway
1
CORB
A
UCIP FTP
Charging
Gateway 2
Charging
Gateway
N
Telco
Provisioning
Telco Customer
Care
Telco MS
Operations
SOAP
HTTP
TelcoGNOC
TelcoSupportMechanism
TelcoProcessRefinement
SDPLifecycleMgmt.
Content Partner Eco System
USSDProxy
Delivery Interfaces ( SMS/USSD/IVR/MMS/WAP
Push)
User Management

VASSuite-BOL(Tanzania)
• Deployed entire VAS Suite
• CRBT
• WIN Prepaid System
• CDMA - SMSC
• Electronic Recharge
• Tele-voting

Self-care-Hutch(Indonesia)
• In partnership with Tech Mahindra
• Self Care Platform
• Interfaces to USSDC, SMSC, OSS, BSS
• Deployed on Sun E25k Servers
• Scaling up to 72 UltraSPARC IV+ processors with 1TB main memory
• Currently handing 1,500 TPS
• Being upgraded to 4,000 TPS

CaseStudies:MTNL(India)
• Deployed Signaling Relay System
• A critical node handling all “Location Update” messages
• Non availability of this node leads to call outage
• Highly available platform
• USSD Gateway & Centre
• Missed Call Alert
• Equipment Identification Register
• Bulk SMS / Alert System

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