1. www.votoglobal.com
VOTO
www.votoglobal.com
Smart Camera Phone
www.votoglobal.com
VOTO
4G - VoLte

2. www.votoglobal.com
VOTO
www.votoglobal.com
XunRui Communications Co., Ltd
深 市迅 通信有限公司圳 锐

3. www.votoglobal.com
VOTO
www.votoglobal.com
AGENDA:
About VOTO
Why 4G – VoLte
VOTO Company Strength
WHY VOTO?
Understanding Indian Market
Business Plan Overview
Product Line-Up
Sales Tools – Sell Out Plan
Business Strategy
Launch Strategy
Media Suggestions
Online V/S Offline
Backend Set-Up

4. www.votoglobal.com
VOTO
www.votoglobal.com
VOTO is a Global High-Tech Organization Engaged
in Research & Development, Software-Hardware
Design, PCBA Manufacturing, Products, Marketing
& Service of Mobile Devices.
Our Network and partners are worldwide including
China Domestic market in partner with CHINA
MOBILE.
Our Mission Is to Bring Customers More Delight &
Pleasure from Intelligent Technology & Its Core
Value Innovations, Dream & Credibility.
Delivering Value for Money to Our Elite Customers
Is Our Motto Always.
Our Passionate & Dedicate Team Will Always
Deliver You Best Experience.
Smart Software with Best Performance with World
Class Hardware Combination is our expertise.
About : VOTO

5. www.votoglobal.com
VOTO
www.votoglobal.com
XunRui Communications Co., LTD, established in April 2005, is a professional solution
provider of mobile communication terminals, covering GSM, WCDMA,TD-SCDMA,
EVDO,LTE.
We are IDH, SMT Factory, Manufacturer, In-House Test Lab, which provide the complete
handset to overseas market. It has already built up strategic partnership with customers in
Asia, Africa, Latin America, Mid-East, and Europe.
There are more than 300 Skilled Engineers Teams, including R&D, Software, TE, QA etc.
The core team has over ten years’ industry experiences.
There are more than 2000+ workers who take care for PCBA and Production in Factories.
There are 30 SMT production lines and 60 mobile phone assembly lines. The production
capacity can reach 3 million units per month.
About: XunRui

6. www.votoglobal.com
VOTO
www.votoglobal.com
Developed for Data-Hungry People Voice Calls Without the Noise
Share Photos and Send Email Faster Streaming Video Without the Lag
Create a Mobile Hotspot Speed faster than Wi-Max
Performance Long Term technology till coming 5 years
That’s why All big international brands only provide 4G product as Apple, Samsung., Oppo, Vivo, LYF as
VOTO
Conclusion
4G-capable smartphones are great for people who are always on the go. In fact, there are many
compelling reasons to get one. For starters, it is fast and great for those who are online a lot. Secondly, it
gives better call quality due to the faster network speeds. Third, while it is just like any other smartphone, one
can share photos and send email faster. Fourth, for those who love watching videos, a 4G-capable
smartphone can give a streaming video experience that is smooth and without the hiccups. Lastly, it can be
made into a private hotspot that can be used with one's laptop or other device.
Despite its shortcomings when it comes to battery and coverage, having this type of smartphone gives one
access to high Internet speeds. Additionally, if one purchases a 4G-capable smartphone now, he or she will
be ready to take advantage of any 4G network upgrade in the future. If one is looking to purchase a 4G-
capable smartphone, think about buying it VOTO. With such a wide array of products on the world's largest
brand, it would be tough not to come across a smartphone that one likes.
Why 4G-
VoLte

7. www.votoglobal.com
VOTO
www.votoglobal.com
Organization / Company Strength
We are a group company where we do software designing for chipset, SMT, Test Lab and Production of goods all under one roof.
We have Most experienced 300+ engineers who has 15+ years knowledge about developing chipset software.
We do have a huge team for hardware development too & Factory as well…
We are in partner with CHINA MOBILE, Mostly Chinese big brands cooperate with china mobile for 4G & Lot’s int’l brands.
We Cooperate with MOTOROLA for SMT for there WT.
We Cooperate with Lot’s of brands in china as KONKA etc.
Brand Strength
We are one of premium 4G brand in China in partnership with china mobile.
We are globally present in many countries include Samsung’s Home Korea.

8. www.votoglobal.com
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Factory
Two Factories : Fully Automated Production Lines with Pre Manufacturing QC Testing

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Factory
Information
TEMPLATE
TEMPLATE
Eight production base with more than 2000 staffs, The staff all
have been professional trained for the job and get job
qualifications.
Advanced production and testing equipment from Japan,
Europe and America , such as FUJI (XP Series, NXT Series SMT),
MPM UP2000 printers, JT reflow oven, EL-EM5700N automatic
sub-board machine, X-RAY, Paste thickness meter and so on.
The latest series of automatic multi-function placement
machine as well as ultra-high precision BGA chip with
0.3mm,with a 8-zone reflow hot air oven, automatic soldering
paste printer.
We take international standards as a starting point, customers‘
demand as the fundamental

10. www.votoglobal.com
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www.votoglobal.com
R&D Centres & SMT Machines
Two R&D Centers in Shenzhen.
We have our own 30 Lines. Latest Hi-Tech SMT Machines

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www.votoglobal.com
R&D
A solution company with manufacture who is deep Cooperation with
Spreadtrum Experienced with operators cooperation,Such As China
mobile, China Unicom etc.

12. www.votoglobal.com
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Certifications
Precision High-technology Certificate ISO 9001-2008 Software Developer Certificate

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Testing:
Testing is a main process how we can insure quality.
We Have our In-House Test Lab where we test 100% Quality under strict standard.
Our all product passes strict quality standard for all weather, climate, physical location, movement.
We Do Below Testing to insure Quality, there are many more but we just do mansion few.
4G Band Width Tester, All Weather Body & Machine Test, Auto Software Test,
Battery Stability, Cycle & Mah Test, Body Scratch Test, Body Temperature Test,
Brand Logo Stable Machine, Camera Tester, Dust Sand Test,
Flip Tester, Hardware Temp. Test, Hardware Temp. Test 2,
Key Pressure Test, LCD Colour Level, LCD Quality Test,
LCD, TP Drop Test, Multi Drop Use Test, PCBA Speciality,
Pocket Pressure Test, RF, Wi-Fi Tester, Slide Phone Tester,
Software Test 1, Software Test 2, Steam, Air Body and Structure, Test
USB & Audio Jack Utility Tester, USB Pressure Test

14. www.votoglobal.com
VOTO
www.votoglobal.com
Why With VOTO :
S.N. Particular VOTO
Oppo / Vivo /
Gionee
Micromax / Lava /
Intex
Remark
1 Product Quality Best Best Medium Quality is the Key to success
2 Product Satisfaction for End User Best Best Medium This is Important
3 Experience for 4G Handsets & PCBA Best Best New We make 20+ Million Pcs per Annum
4 Office management expanses Low High High We have low expanses due to Partnership business model
5 Marketing management expanses Low High High We have less expanses
6 Product Manufacturing Self Self Third Party We have In-House
7 R & D Self Self Third Party We have In-House
8 Dependency for Product Self Self Third Party We have In-House
9 Dependency for New Development Self Self Third Party We have In-House
10 Dependency for New Software Self Self Third Party We have In-House
11 Dependency for Hardware Software Self Self Third Party We have In-House
12 Product Forcasting Accurate Accurate Depend on vendor We have In-House
13 Speed of Delivery Yes Yes Not Sure We have In-House
14 New Product Test Support Yes Yes Difficult We can start with minimum quantity.
15 Getting Partnership with Brand Easy Difficult Difficult Other Brands have Partners Already
16 Be a National Partner / Share Holder Yes No No We can Earn Life Time together
17 After Sales Smoothness Yes No No Our PCBA is Fully Connectable, No need Soldering
18 Direct Support from company Yes Yes No Local Brand have many obstacle
19 In-House Test Lab Yes Yes No We Deliver Quality
20 Conclusion Best Better Good That's Why with VOTO

15. www.votoglobal.com
VOTO
www.votoglobal.com
UNDERSTANDING INDIAN MARKET
A deep dive into the cultural & technological diaspora called India

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India Business Overview
 29 States
 40 Top Towns (Metro/A-Class & Other Urban Cities)
 525 Districts
 More Than 60 Lacs Villages
 Smart Phone Markets Increasing Day by Day

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CONSUMER & MARKET INSIGHT
 Focus Market – Selected Districts & Cities for First Phase
 Existing Competition – Analyzing the present players in the market
 SWOT Analysis
 Launch Program

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First Phase Markets – Tier 1 & 2 Cities in India with
Good Exposure to mobility & Smart products

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Smartphone
Penetration:
76% of total online/Offline population in the selected cities own
smartphone and tablets
Delhi/NCR, Chandigarh, Ludhiana, Jalandhar, Amritsar, Ahmedabad,
Surat, Rajkot, Vadodara, Karnal, Panipat, Ambala, Sonipat, Kochi,
Bangalore, Mangalore, Gulbarga, Bhubaneshwar, Cuttack, Chennai,
Coimbatore, Bhopal, Indore, Jabalpur, Gwalior, Raipur, Patna, Gaya,
Ranchi, Jaipur, Ajmer, Udaipur, Jodhpur, Lucknow, Allahabad, Varanasi,
Kanpur, Kolkata, Siliguri, Guwahati, Hyderabad, Vijayawada & Others

20. www.votoglobal.com
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INDIAN SMART PHONE MARKET
 Indian Smart Phone market is divided into two sectors – Organized & Unorganized.
Unorganized is impossible to measure and functions mostly in tier II & III Cities.
Organized market, although present in tier I & II categories, however it caters more to
people with brand consciousness & deep pockets.
 In order to create a hold in Indian market, any new brand will have to present in both
the premium & semi-premium category. Thus looking at the existing players in both
categories to derive market insights.

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• Expanding market
• High Demand
• Quality
Requirements
• Expanding market
• High Demand
• Quality
Requirements
• Unbranded
product
domination
• Low to moderate
product
performance
• Unbranded
product
domination
• Low to moderate
product
performance
• Demand vs
supply gap
• Product Quality
gap
• Demand vs
supply gap
• Product Quality
gap
• Uneven Pricing
• Presence of
brands like Oppo,
Vivo, LYF, MMX,
Intex,
• Uneven Pricing
• Presence of
brands like Oppo,
Vivo, LYF, MMX,
Intex,
Strength
Opportunity Threat
Weakness
SWOT

22. www.votoglobal.com
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Key Competitors
 VIVO
 OPPO
 Gionee
 Reliance JIO (LYF Smartphone)
 Micromax
 Intex
 Lava
 Xiaomi
 Lenovo
 Panasonic
 Key competitors,
although not all players
are present across all
product categories, still
they play a crucial role in
defining the industry.

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www.votoglobal.com
Brand WebsiteBrand Website
SearchSearch
Offline Media – Print,
Radio, TV & On Shop
Offline Media – Print,
Radio, TV & On Shop
Digital targeted
Adverts / Email
Marketing
Digital targeted
Adverts / Email
Marketing
Social media
Marketing
Social media
Marketing
A brand’s presence online/offline finally converges to the brand website. Thus analyzing the brand
websites to dig out insights.

24. www.votoglobal.com
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BUSINESS PLAN OVERVIEW
CHALKING OUT THE STRATEGY FOR THE BRAND TO ENTER THE INDIAN MARKET

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• STRATEGY IS TO LAUNCH BOTH ONLINE AND OFFLINE.
• OFFLINE FOCUS CITIES WILL BE A PART OF FIRST PHASE AND ACT LIKE AN INFLUENCER FOR UPCOUNTRY MARKET POST
WHICH WE WILL EXPAND OUR REACH IN RESPECTIVES STATES AS TODAY THE MAJOR ACCEPTANCE OF NEW BRANDS IS
IN UPCOUNTRY ONLY
• ONLINE WILL HELP US CREATE IMAGERY AND RESULT IN ONLINE SALES
• WE SHOULD HAVE OUR OWN WEBSITE WITH PAYMENT GATEWAY AS WELL
• STARTEGY IS TO LAUNCH ONLINE WITH A BANG WHICH WILL HELP PLACEMENT AND SELL OUT IN GT
• PHASE 1 WE WILL FOCUS ONLY ON MENTIONED CITIES AND PHASE 2 WE WILL FOCUS ON EXPANDING OUR REACH IN
THE UPCOUNTRY

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SALES VEHICLES
DISTRIBUTION
RURAL
URBAN
ONLINE
BRAND WEBSITE
ONLINE MBOs
LARGE FORMAT
RETAIL
MODERN &
ORGANIZED
TRADE

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PRODUCT LINE-UP
CATEGORIES & INDIVIDUAL PRODUCTS TO BE LAUNCHED IN THE INDIAN MARKET

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PRODUCT
STRATEGY Two types of product categories that we will have to introduce in order
to have a holistic grasp over the market.
 Niche – Top Notch of the Customers
 Mass Products – Rural Consumers
PRODUCT QUALITY
 Top Class Quality to be Maintained
 PCBA – Fastest rebuilt PCBA/Non-Soldered Components
 Quality Components and Accessories to be used
 Own R&D, SMT & PCBA Manufacturing & Testing

29. www.votoglobal.com
PCBA (The Best Thing we ever have)
Our Special PCBA is superb for fast production as well as after sales service.
Our PCBA is Specially Design with connectors for Accurate & Speedy Production /
Service.
All parts can connect with connectors and don’t need to soldering.

30. www.votoglobal.com
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Our Partner will Set-up Service Center who will take care for entire region, take care for all service
calls, spares and unhandled issue.
After Sales
Service
Service Manager Open new service centers', Solve issues & Claims to maintain TAT
Service Engineer / Coordinator Repair, Dispatch & receive spares / phones on CRM

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DISTRIBUTION STRATEGY
ONLINE & OFFLINE CHANNELS TO BUILD UP A ROBUST NETWORK

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Factory
Mother
Warehouse
Third Party
Logistics
Warehouses
Super Stockist
Micro Stockist LFR Retailer
Only for stock transfer
BILLING
Retailer
Distribution Strategy - Offline

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Factory
Mother
Warehouse
E-Com Websites Customer
BILLING
Distribution Strategy - Online

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Sales Plan
GT –
TO FOCUS AND DRIVE SALES
ACROSS THE SELECTED
CITIES. DETAILED SALES PLAN
TO BE PRESENTED ONCE WE
HAVE A CLARITY OF
PRODUCTS AND THEIR
PRICINGS.
ONLINE –
WE ENSURE SALES FROM
ALMOST ALL THE MAJOR
ONLINE PLAYERS LIKE
FLIPKART, SNAPDEAL,
AMAZON, ETC
TV –
WE WILL FOCUS ON MASS
REACH SALES-LED
CHANNELS LIKE HOME SHOP
18. THIS WILL BE IN LATER
FUTURE ONLY.

35. www.votoglobal.com
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Sales Tools – Sell Out Plan
ISD –
TO FOCUS AND DRIVE SALES
ACROSS THE RETAIL
COUNTERS WE NEED TO
APPOINT IN-SHOP
PROMOTERS (ISD) FOR
SELLING PRODUCT AT
COUNTER TO ENSURE
TERTIARY.
IN-SHOP BRANDING –
TO ENSURE RETAIL VISIBILITY
AND TO CREATE BRAND
IMAGE HYPE WE WILL
PROVIDE EFFECTIVE IN SHOP
BRANDING TO MAJOR AND
A & B CLASS COUNTERS
LED TV AT RETAIL
COUNTERS –
WE WILL PROVIDE AND
PLACE LED TV AT ALL
MAJOR AND A & B CLASS
COUNTERS WHERE VOTO
AV AND QUALITY TESTING
VIDEO CLIP WILL KEEP
RUNNING.

36. www.votoglobal.com
VOTO
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To ensure 100% Tertiary we will also roll out below plan
Sales Tools – Sell Out Plan
 ISD Program
 Incentive for ISDs
 Incentive for Retailers
 Loyalty & Reward Points for Retailers Thru VOTO App
 Foreign Trip Scheme for ISDs and Retailers
 Sales Training & Education for Promoters
 Demo Handsets for ISDs & Retailers
 Tertiary Hunter for Handsets Activation
 Glow Sign Board
 SIS Counters

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MEDIA RECOMMENDATIONS
USING THE RIGHT PLATFORMS TO BUILD UP THE BRAND BUZZ & HYPE

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Digital
Public
Relations
Digital-Led Initiatives
and Content
Digital Activities
supported by PR to
maximize the reach
Print
On-Ground /
Ambient
Occasional print ads to
create a brand recall
On-Ground activations to
give a first hand experience
to the people
LAUNCH PLAN

39. www.votoglobal.com
VOTO
www.votoglobal.com
Marketing Plan
ATL
Phase 1
Strong Online presence
SEO presence
Ecommerce sites –
Facebook and Twitter
Phase 2
TV Advertisement
Ad with Operator E-com Partner
In-Shop Branding
BTL
Festival offers with creative
GSB (Backlit / non lit)
POS Merchandise
Buntings, Balloons
Posters
A4 sheet
Retail offers
•Key Communication:
Smart Phone
Smart Configuration
Smart Price

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Marketing
Strategy

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MEDIA PLAN
 Press Release/Press Launch
 News Paper Advertisement (National/Regional)
 Local TV & Cable Advertisements
 Magazine
 Dealer Meets
 Award Ceremony Endorsement
 TV Shows Endorsement
 Mega Event Endorsement
 Local Festivals/Mela Endorsement Programs
 Hoarding
 Local Branding/Wall Painting
 Van Activity
 POP/POSM
 Product Specific – Posters & Banners

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ASSETS:
 Website
 Agencies: Digital/Creative, PR
 E-Com Integration
 Tie-Ups with MBOs
 Corporate Office/Warehouse
 Third-Party logistics tie-ups
 Third Party after sales service tie-ups
 Office Infrastructure & Manpower

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 Average selling price per handset – INR 7000/-
 Targeting for the sale of 50,000 handsets in First Quarter.
 Expected business –
 50,000 pcs x INR 7000 = INR 35.00/- CR
 Minimum stock of 500 pcs will be maintained at Distributor & Super Stockiest.
 Total of 25 Super Stockiest to be Appointed Pan India
 Retailer Coverage of 400 Counters Per SD to be Maintained for First Quarter
 Retail Coverage of 10,000 Expected in First Quarter
 Average of 5 Handset Only to be Targeted Per Retailer at Lowest Side
EXPECTED BUSINESS – FIRST QUARTER

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Manpower Plan

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MAN POWER (HQ)
 FRONT OFFICE -1
 BACKEND AND MIS – 1
 NATIONAL SALES HEAD – 1
 REGIONAL HEAD - 3
 ONLINE REPRESENTAIVE – 1
 NATIONAL SERVICE HEAD – 1
 LOGISTICS IN-CHARGE – 1
 HR – 1
 ADMIN – 1
 MARKETING – 1
 SERVICE ENGINEERS – 2
 PRODUCT TESTING – 1
 DIGITAL MARKETING - 1
 SIX MONTH MINIMUM
REQUIREMENT
 (We shall add more as we go
and grow)

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PRE LAUNCH PLAN:
Communication Objective : Enhance awareness and brand image to create buzz
Resource Bank : Website Up-Dates, Agency Induction, Backgrounder Product Factsheets
Collation, Spokesperson Identification / Profiles Statistics On Market Figures / Projections To Be
Finalized, Phone Models To Be Present On Sites Like GSMARENA, Phone-arena, 91 Mobiles…
Media : 2-3 Global Online Releases,
1-2 Interviews In Leading Print Media In India On The Brand’s Possibility Of Entering India,
3-4 Key Bloggers To Be Evangelized To Create Favorable Buzz – Media
Messaging : Largest Supplier To Chinese Telecom Operators Expands Reach To 120+ Countries,
Customer Base, Total Volume Sales Till Date….

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Launch Period
Communication Objective : Create A Hi-Impact Launch Event
Resource Bank : Launch Media Invitation, Teaser Campaign In Social Media, Customized Releases
For Different Categories Of Media- Mainline, Regional, Women, Trade, Youth….
Media Training For Key Spokespeople, Media Briefing Books, Speech…
Media : Launch Press Conference To Launch In Delhi In The Presence Of VOTO Management
Corporate Ppt. On Brand Journey And Global Presence If Tie-Up With Indian Operator Or
Ecommerce Player Is Finalized, Launch Could Be Done Through The Peg Of 4G Tie-Up
Reviewer’s/Bloggers Demo Session.
Outstation Key Regional Media/Reviewer To Be Invited For Launch Nationwide.
Multicity/Language Press Release Dissemination Launch Briefings In 6-8 Regional Cities Like
Chandigarh, Lucknow, Patna, Hyderabad, Bangalore, Jaipur, Bhopal/Indore…
Customized Releases For Different Media Categories.
Messaging : Leading Global OEM/ODM Player Comes To India With Value For Money Technology
Rich Phones…

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Post Launch Sustenance
Communication Objective : Sustained Visibility And Communication Pan India Across 8-10 Key
Media Hubs
Resource Bank : Product Notes / Factsheets/Drafting Releases / Case Studies / Coordinate
Media Tie-Ups / Industry Speaker Opps…
Media : Press Releases, Articles, One-On-One Interviews, Industry Features, Regional Media
Briefings, Presence At Industry Events/Trade Fairs/Select Hi-Impact Media Partnerships During IPL/TV
Shows, Hi-Impact Manufacturing Unit Launch Announcement, Phased Out Product Launches,
Ongoing Reviews/Demos…. Coordinate With Social Media Team
Messaging : VOTO is A Serious Player In The Indian Mobile Telephony Market With A Long Term
Commitment To The Indian Consumer

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PROPOSED Scope of Work
Strategic
PR Plan / Messaging Workshops : Macro Plan Of Action Will Be Drafted
Media Training : Basic Media Training For Client On India Media
Media Dipstick On Brand : Annually Media Feedback
Resource-Bank Collation
Standard Press Kit : A Standard Media Kit To Be Created For The Event
Spokesperson Profiles : Update The Bio For The Spokesperson For Sharing With Media
Backgrounder : Create Mediagenic Backgrounder
Media Briefing Book : A Detailed Media Briefing Book With FAQs Spokespersons
Contd….

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PROPOSED Scope of Work
Create Visibility
Visibility Features : 600+ Coverage Clips On Brand In Target Publications Across Regions Based On Media Universe Mapping
Media Relationship Meetings : 10-12 Face To Face Meetings Over Coffee/Lunch With Key Senior Journalists / Editors To Build Better Relationships
(Not Coverage Focused And Depending On Spokesperson Availability)
Press Releases : 24 News Dissemination To Print And Online Media Leading To
Multiple Coverage
Media Briefing / Roundtable : 6-8 Done With Select Relevant Media - Incase Of An Important Announcement Or Visiting Dignitary
Media Marketing Tie-Up : Coordinate For The Same With The Relevant Publications For Creating Annual Properties Like Surveys….
Product Reviews : 48 To 125 Reviews
Industry Events / Tie-Ups Update : Update On Key Up-Coming Events In The Relevant Verticals For Speaker / Participation & Coordination With Relevant Industry
Associations.
Essentials
Media Monitoring : Coverage Based
Monthly Meetings : Monthly Update Meetings Between Agency & Client
Fortnightly WIP Calls : Update Calls Between Agency & Client
Coverage Report : 12, A Comprehensive Coverage Report At The End Of Every Month

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True PartnerShip
• All or nothing
– Economies of scale and scope are important to us
– We need to handle all orders, not only difficult ones
• Frequent review
– We are both learning the scope of work and scale of operations in New Markets
• Partners aligned, capabilities multiplied
– Trust in each other for mutual growth
– Long term relationship with real commitment to each others success
• What we need
– Patience and partnership for progress
– There will be teething problems
– Expect problems and measure the reaction
– Patience, teamwork and customer focus drives solution development

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THANKS
VOTO
4G-VoLte
Smart Camera Phone