Growth plan for Todoed - Chrome extension for task delegation.

1. Rajath D. M. • 03.05.2016
GROWTH PLANNING FOR

2. Brand
Defining the brand: Putting that thought
Reach out
Spreading the word: Content, Social, Email,
Events
Engage
Keeping them users stuck to our products
Expand
Apps, Integrations and whatever users want
Overview

3. Brand
What?
● Define certain brand
characteristics
● Same to reflect on website,
social, design, graphic content,
etc.
● Helps in recall, building a
connect, conversion (website to
download), overall image of the
company/product
● Goal is to build a userbase that
loves the product & talks about it
How?
● Build specific keywords for
posts, SEO, social media
● Creation of standardised
design guidelines (Eg: Uber,
Housing (re)branding)
● Associate with (or support
mutually) the team’s or
target’s or partner’s
personal brand
● Set a base for UI/UX for
mobile/desktop apps
#HUSTLE
#DOMORE
#OPTIMIZE

4. Reach Out
Content & Social
● Next level content: Blog, Video
Content the our target audience
consumes. (New ideas)
● Multiple twitter accounts -
support or a like & (re)tweet bot
(Eg: @SlackLoveTweets)
● Linkedin page?
● Facebook & Linkedin videos (The
simple ones with text and music)
& More
● Presence in events (Start
up conferences, Expos)
● Search Ads (If financially
viable) or any promotion
with high return (Need
research & testing)
● Talk more for more PR -
Getting to be a speaker
● Co-working spaces

5. Engage
● Lovable e-mails(I like
quartz & huckberry)
● Product tour before and
after sign up, also a
help/tour feature
● User research: pain points
to help build better product
● Contests, Campuses,
Groups, Community etc.
Expand
● Product features -
Delegate tasks to teams?
Communication options?
● Task viewers, reminders -
more options
● Apps/integrations/bots on
what users want
● Moving towards (more)
monetization