Web 3.0 or Decentralised Web to revolutionise the world of Internet Era through Blockchain, Big Data Analytics and Artificial Intelligence. There has been a buzz around the Web 3.0 and the disruption it will bring to the Industry, but only a few know actually why it spawned and what is it about to transform. Let us travel back in time to understand and examine its predecessors - Web 1.0 and 2.0 The Blockchain, the Internet of Things, Advanced analytics, and Artificial Intelligence are potent technologies that will have a profound effect on society. They will take us much further into this new world of the information age as power shifts in a radical way from people in hierarchical institutions to automated networks and the algorithms that can coordinate in the Web 3.0 era. The Web 3.0 knowledge management should give rise to an exciting and game-changing environment - the Social Semantic Web. However, still, the technology is in the early stages, but if you have used the Google search in the recent times know that the Google has used natural language to find the answer to your question. Hence you are already experiencing the revolutionary benefits of the next chapter in the story of the "World Wide Web (WWW)."

2. Contents
1. Introduction 4
2. WEB 1.0 5
3. WEB 2.0 6
4. Information or Data is Money 7
5. WEB 3.0 Revolution 8
6. Advantages of WEB 3.0 11
a. Ownership of Information or Data
b. Access to Information
c. Elimination of the Central Point of Control
d. The Permissionless Blockchain
e. Uninterrupted Service
7. Conclusion 13
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3. About Author
Rajashree Rao (Raj) is an Industry Thought Leader & Visionary for
Next-Gen Transformation Technologies, - AI, Blockchain, Cloud
Computing, IoT/IIoT/Smart Cities across Industry verticals, Digital
Evangelist, Speaker, Writer, Mentor, and Entrepreneur. While Raj writes
on a wide variety of subjects, her favorite topics are Next-Gen
Technologies, Digital Transformation, Leadership, Women's
Empowerment, and 'Self.'
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4. 1 Introduction
There has been a buzz around the Web 3.0 and the disruption it
will bring to the Industry, but only a few know actually why it spawned
and what is it about to transform. Let us travel back in time to
understand and examine its predecessors - Web 1.0 and 2.0
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5. 2 Web 1.0
In early 90s' web 1.0 was the first generation of the 'World Wide
Web' it was based primarily on the technology of HTTP which worked
to link documents on different computers and make them accessible
over the internet. HTML was then used to display these document so
that any connected computer with a browser could access and read a
web page.
This first iteration of the web was all about information as it enabled us
to exchange data much more efficiently and hence got the name
information superhighway even though it was a revolution in
information exchange.
Content creators were few with the vast majority of users simply acting
as consumers of content. It was very static and lacked interaction and
terribly slow to streaming of music and videos or downloading of a song
would take at least a day.
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6. 3 Web 2.0
The Web 2.0 websites allowed users to interact, collaborate and
become the creators of the contents. With web 2.0 people not only
could read from the web but also write to it and thus got the nickname
the "ReadWrite-Publish Era" web.
By the early 2000s new server-side scripting technologies such as PHP
enabled developers to easily build applications where people could write
information to a database with that information then being dynamically
updated every time they refresh the page almost all of the websites that
dominate the web today are based on this server-side scripting
technology.
Web 2.0 gave the social networking, blogging, video sharing, eBay,
YouTube, Facebook, and all the other large platforms where most
people spend most of their time on the internet.
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7. 4 Information or Data is Money
With the increasing internet users, the United Nations estimated
the growth from 738 million to 3.2 billion from 2000 to 2015 which is
an unfathomable amount of data available. The large digital corporations
realised that the personal information is the precious asset.
Hence began the mass accumulation of data in the centralised servers
with Facebook, Amazon, and Twitter being the biggest custodians of it.
People sacrificed data privacy and security for these convenient
services; whether they know it or not, their personal information such as
browsing habits, identities, online shopping and search information is
sold to the highest bidder.
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8. 5 The Web 3.0 Revolution
The idea of Web 3.0 has been around for a while, but it's only very
recently with the development of blockchain that it is actually starting to
become something real. Web 2.0 has evolved to become highly
centralized around very large platforms running out of the ever-larger
data centres creating many issues surrounding security, privacy, control
and concentration of power in the hands of large enterprises. It is only
today that these issues are starting to enter into mainstream discourse.
Rather than to concentrate the data and power in the hands of large
behemoths with questionable motives, it would be returned to the
owners concerned.
The industry and technologists have been making big claims about the
potential of the blockchain technology to revolutionize the foundations
of the socio-economic organization, but blockchain can only have such a
possibility as a part of a broader ecosystem of technologies that are
emerging as the next generation of the Internet's what may be called
web 3.0 or the decentralised network. Today powerful technological
changes are coalescing to take us into a new technology paradigm these
include the rise of the advanced analytics coupled with datafication and
the Internet of Things.
Web 3.0 is set to disrupt this whole technology paradigm as the critical
change that is coming about is the called Decentralisation of the web.
The blockchain provides the protocols and cryptography for a globally
distributed network of computers to collaborate on maintaining a secure
public database, and with a virtual machine like Ethereum, we can run
code on this creating a new set of distributed applications.
These new technologies of the blockchain and distributed web enables
us to reconfigure the internet into a distributed global computer so we
are no longer dependent upon the web platforms and data centres of
web 2.0 to run the internet but now can build and run applications on
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9. this shared global computing infrastructure. "It starts with the realisation
that the internet we know today is only one possible interpretation of
the original vision of an open peer-to-peer network independent of any
centralised technology, commercial entity, or sovereign government,
think of it as a first curve internet, one that is increasingly vulnerable to
abuse and even collapses."
To date, we've largely taken the infrastructure of the internet for
granted. All of the innovation and action has been focussed on the
application layer that sits on top of it on web applications like social
networking or e-commerce. With the development of blockchain and
particularly with this third generation we're starting to innovate on the
low-level protocols asking not if we can build a better web application;
but if we can build a better internet, the implications of the decentralised
web are indeed radical.
In that, it enables us to create automated services, disintermediate
existing incumbents, and enable people to set up their own secure
networks of exchange empowering them in new ways. The blockchain
will be a core part of web 3.0, but the next-generation internet would
also see the convergence of the Internet of Things and the big data
analytics. The ongoing fundamental process of datafication will be a key
aspect to this next-generation internet as we increase in the instrument
our world's data will flow from all sources about everything.
The next-generation internet will be much smarter in comparison to the
web 1.0 which was static, and web 2.0 is dynamic, and web 3.0 will
incorporate various aspects of machine learning and cognitive
computing as a service as it becomes infused into almost all applications
making the web truly adaptive, responsive, and personalized. Whereas
web 1.0 and web 2.0 were largely about people exchanging
information.
In web 3.0 machines will come online, and the internet will become
something much more physical as billions of devices and actuators
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10. connected to all sorts of things from tractors to watches to factories and
drones enabling them to interact and coordinate machine to machine.
The value of the Internet of Things (IoT) will not be in making one device
or system smart, and it will be in enabling seamless processes across
systems. This will require open networks that can communicate and
coordinate components on-demand across domains, organizations and
the systems.
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11. 6 Advantages of Web 3.0
The next big wave is the Web 3.0 or the Decentralised Web
which is envisaged by the Industry. It will take a nostalgic turn to the
vision of Web 1.0 and 2.0 with better privacy, data security and more
human-like interaction.
The vision of a more transparent Web dates back to 2006. However, the
technologies and tools weren't available for it to materialise. Bitcoin was
still three years away, bringing forward with it the niche concept of the
distributed ledger, or blockchain technology for peer-to-peer digital
storage. Decentralisation was the idea while blockchain the means.
What we now have is the 'Human-Centered Internet. Let us understand
the key benefits which the Web 3.0 offers.
1. Ownership of Information or Data:
The end-users will regain the complete ownership and control of
their data and have the security of encryption. Information could
then be shared on permission/need or case-by-case basis.
Currently, the large organisations like Facebook and Amazon have
en-number of servers storing personal information on income,
interests, dietary preferences, credit cards, etc. These data are not
collected merely to enhance their services, but the data is sold to
the advertisers and marketers who pay billions of dollar every
year.
2. Access to Information:
One of the most significant benefits of Web 3.0 is the
transformation towards being able to access the data from
anywhere and is mainly driven by the heavy usage of Smartphone
and Cloud applications. The vision is to ensure the user can have
access to information as much as possible from anywhere in the
world. The technology aims to expand the idea in ways that allow
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12. devices to collect user data and letting smartphone to access data
on your computer.
3. Elimination of the Central Point of Control:
The blockchains like Ethereum provide a trusted platform in which
the data is fully encrypted, and the rules are unbreakable. Hence,
the intermediaries are eliminated from the equation. Apple and
Google will no longer be in control of the user data. No
Government or entity will have the ability to kill services and sites,
and no individual can control the identities of others.
4. The Permissionless Blockchain:
Anybody can create an address and interact with the blockchain
network. The authority to access permissionless blockchains
cannot be overstated. The users will be not be restricted on
account of their income, geography, orientation, gender or a series
of other demographical and sociological factors. The digital assets
and wealth can be transferred efficiently, quickly, cross-border,
anywhere globally.
5. Uninterrupted Service:
The suspension of account and denial of distributed services are
reduced dramatically. Since there is no single point of failure, the
service disruption will be a bare minimum. The data will be stored
on the distributed nodes to ensure redundancy, and multiple
backups will prevent seizure or server failure.
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13. 7 Conclusion
The Web 3.0 knowledge management should give rise to an exciting
and a game-changing environment - the Social Semantic Web.
However, still, the technology is in the early stages, but if you have used
the Google search in the recent times know that the Google has used
natural language to find the answer to your question. Hence you are
already experiencing the revolutionary benefits of the next chapter in
the story of the "World Wide Web (WWW)."
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