E business Technology

1. E-business technologies are those technologies which are
used to grow the e-business. For example Hardware,
internet, world wide web, database management-business
security, online payment etc.
Internet technologies have reconstruct the business world
by creating a global online marketplace. Appropriate
understanding for the technologies and the impact of
different design choices of technologies (including the
Internet and open systems) dramatically affects both
functional and non-functional aspects of the e-business
solution.

2. Cont…
 E-business software application: Those applications which
are used to perform electronic business is called e-business
software application. Electronic business, commonly
referred to as “e Business" or "e-business", or an internet
business, may be defined as the application of information
and communication technologies (ICT) in support of all
the activities of business. Commerce constitutes the
exchange of products and services between businesses,
groups and individuals and can be seen as one of the
essential activities of any business. Electronic commerce
focuses on the use of ICT to enable the external activities
and relationships of the business with individuals, groups
and other businesses to perform all these activity we need
some application which are known as e-business
application.

3. cont…
 Web for business applications. Used for conducting
business through E-commerce. Web is used for the
following . Attracting new customers through E-
marketing & E- advertising. Improve service efficiency
through E-service & E- support functions. Enlarge the
scope and reach through web by putting products and
services on web.
 Applications of e-business: Internal business systems:
Customer relationship Management, Enterprise
resource planning, Document Management systems ,
Human resources Management.

4. Cont…
 Customer relationship management (CRM) refers to a
strategy widely used by companies and organizations
(including related integrated information systems and
technology, often in the form of software) to record
and manage their overall data and interactions with
current, past and potential customers.
 CRM works to ensure that all customer-interfacing
organizational functions (i.e., sales, marketing,
technical support) are efficient and synchronized,
ensuring that former and potential customers are
adequately and appropriately served.

5. Cont…
 Enterprise resource planning (ERP) is a method of
efficiently utilizing people, hardware and software to
increase productivity and profit, thus simplifying a
company’s business processes. ERP may include many
software applications or a single (but more complex)
software package that smoothly disseminates data
required by two or more unique business departments

6. Cont..
 The need for enterprise resource planning (ERP) software
grew with big business’ mandate for a centralized solution
to manage all information system requirements. An ERP
may consist of many different business modules, including:
 Manufacturing
 Human Resources/Payroll
 Sales
 Inventory
 Supply Chain/Partners
 Finance and Accounting
 CRM

7. Cont..
 Database management system:

8. Cont…
 Document management system:

9. Security is an essential part of any transaction that takes place
over the internet. Customer will loose his/her faith in e-business
if its security is compromised. Following are the essential
requirments for safe e-payments/transactions
Confidential : Information should not be accessible to
unauthorized person. It should not be intercepted during
transmission.
Integrity : Information should not be altered during its
transmission over the network
Availability :Information should be available wherever and
whenever requirement within time limit specified.
.
.

10. Cont…
 Authenticity :There should be a mechanism to
authenticate user before giving him/her access to
required information.
 Encryption :Information should be encrypted and
decrypted only by authorized user.
 Audit ability : Data should be recorded in such a way
that it can be audited for integrity requirements

11. Online payment
 The on-line payment systems are e-commerce
businesses allowing money transfers to be made only
through Internet (most of them maintain fully
functional mobile applications). They function as a
fast and secure electronic alternative to traditional
methods as cheques money orders or bank transfers.
The systems perform payment processing not only for
online vendors, auction sites, and other corporate
users but between their costumers, for which it
charges a fee which is much less than the bank wire
transfer equivalent.

12. Cont….
 In the simple word An online payment system is an
Internet-based method of processing economic
transactions. It allows a vendor to accept payments
over the web or over other Internet connections, such
as direct database connections between retail stores
and their suppliers--a common method of
maintaining just-in-time. Online payment systems
greatly expand the reach of a business and its ability to
make sales.

13. online wallets
 Pay online with informative their credit card details
 Transfer money to each other at very low cost.
 Add and withdraw funds directly to bank accounts
 Most of the companies has prepaid card so there is no
need for you to even have a bank account or bank card

14. Digital marketing
 Digital marketing is an umbrella term for all of your
online marketing efforts. Businesses leverage digital
channels such as Google search, social media, email, and
their websites to connect with their current and
prospective customers. Marketing has always been about
connecting with your audience in the right place and at the
right time. Today, that means that you need to meet them
where they are already spending time: on the internet.

15. Cont..
 The concept of Digital Marketing is very broad. It brings
together all forms of marketing, operating through
electronic devices (i.e. online, on mobile and on-screen).
 Email marketing: Being one of the earliest forms of
digital marketing, it includes delivering personalized or
targeted messages at the correct time. For example, brands
like Amazon, Flip kart, etc
 SEO (search engine optimization): Well, it is the most
general type of Digital marketing which is used to increase
the website’s visibility across the search engines. There are
various techniques involved in this process ranging from
on-site technical analysis and improvement, to blogging,
link-building and content creation.

16. Cont..
 Social Media: It is all about managing a brand’s image across
multiple social channels including Twitter, Face book, LinkedIn
and many others. This type has become greatly popular, grown-
up and complex over the last few years.
 Online Advertising: This involves the process of advertising on
others website. For example, you can buy a banner space on
popular website, paying the website owner for the same.
 Viral marketing: It is a perfect blend of various elements of the
marketing. Generally, it always involves publicizing an element
of content across multiple channels. It may include videos on
YouTube, blogs, email marketing, as well as some traditional
elements, all with goal to assure that the content grabs the
attention of the market and spreads naturally through online
communities.
 Text messaging: it is the widely used Digital marketing type.
Especially, with the exponential rise in usage of smartphones
around the world has enhanced the dependency on them for
quick and timely information.