This is the business plan made by me. This business plan could be usable for BBA students for business report making.

1. BUSINESS PLAN
on
D2-day tour and travel agency
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2. Tour and Travel Agency

3. • Introduction
– Company overview
– Capital Structure
• Situation Analysis
– SWOT
• Organizational Structure
• Marketing Strategy
– Marketing Plan
– Key Marketing Strategies
• Financial Highlights
Presentation overview

4. Introduction
• Tours and travels generates largest share of foreign currency for our country.
• Day2- day is responsible for the providing jobs to thousands of people in the country not only
that the service industry which is indirectly associated with the Hospitality Industry .
• Travel industry is fundamentally providing services for the people who are far from the home
for holiday or for business.
• Travel agents are the people who look after the needs of tourists and businesspersons and
offer them best travel facilities from all the available options.
• D2-day intends to offer the service and knowledge a discerning leisure traveler seeks whilst
on vacation, with the intention of seeing and appreciating the numerous sights in the area.
• . The intention is to provide customers with access to exclusive travel destinations, service to
fully appreciate destinations through information packages, not just sight-seeing, and access
to special interest travel according to the group’s/individual’s preferences.

5. Objectives
• Continuously provide enjoyable quality excursions/trips
on time and on budget.
• Develop enthusiastically satisfied customers all of the
time.
• Establish a market presence that assures short-term
and long-term profitability, growth and success.
• We are fully committed to supporting growth and
development in the tourism and overall economy of
country.
• Contribute positively to our communities and our
environment.

6. Mission
• Internally we intend to create and nurture a healthy, exuberant, respectful, and
enjoyable environment, in which our employees are fairly compensated and
encouraged to respect the customer and the quality of the service we intend to
provide.
• In addition follow-up will be mandatory so as ensure customer satisfaction and make
any improvements as recommended by the customers in future.
• We seek fair and responsible profit, enough to keep the company financially healthy
for the short and long term, and to fairly remunerate employees for the work and
effort.
Vision
• To be the only name which people think of when they want to travel to any place.
• To provide the variety facility with different location and package and reasonable
price.
• To give excellence in the services that we provide.

7. SWOT Analysis
Strength:
• Diversified client based
• Combination of skills in
employees
• Extensive advertising and
marketing
Weakness:
• Lack of reputation in comparison
to our competitor
• Less knowledge about market
• Limited financial sources
• Lack clear strategic alliance
Opportunities:
• government support
• subsidy from tourism board
• opportunity to take competitive
advantage
Threats:
• Competitive revelry
• threats from new entry

8. Organization Structure
Finance
Manager
Marketing
Manager
Human Res.
Manager
Assistant Tourist
Guide
Tourist
Guide
Marketing Driver Tourist
Guide
CEO

9. Marketing Strategies
• Marketing Plan
• Services/Products
• Mountain biking, Bungee jumping, Rock
climbing and mountain climbing, Trekking,
Hiking, Bird watching, Flights, Paragliding and
Hot air ballooning over the mountains of
Himalaya, exploring the waterways by raft,
kayak or canoe and jungle safaris

10. Segmentation:
Though we realize that the
majority of our tourists
come from China,
Japan, India,
Thiand, England, America,
Europe,
Target Market:
we shell be mainly
targeting those who
often do not have
transport and adequate
knowledge about our
country.
Segmentation and Target Marketing

11. Key Marketing Strategy
• Excellence in fulfilling the promise
• Timely response to customers’ requests
• Solid and fruitful strategic alliances
• Marketing know-how
• Skilled and experienced manpower.
• Building a strong relationship with society.
• Appropriate location and friendly environment and
conducting program for evergreen.

12. Investment Sources
Equity
55%
Debt
45%
Initial
investment
of Rs.1
Crore

13. Financial Plan
The financial plan we intend to have the following:
1. A fundamental respect for giving our customers
value and for maintaining a healthy and congenial
workplace.
2. Cash flow as first priority, growth second, profits
third.
3. Respect for realistic forecasts and conservative cash
flow and financial management.

14. Gross Margin and Net profit
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
year 1 year 2 year 3
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15. Feedback and Control
 We intend to make sure that each employee understands the goals
of the firm, is customer focused, proud of their work and work as a
team. This will encourage employees to become entrepreneurial
and customer responsible, in addition to unifying staff in customer
focus and values.
 Important notices and developments will be continuously
communicated to employees so as to keep them abreast of
developments and promoting a sense of belonging and oneness in
the organization.
 We will encourage our employees to put forward any suggestions
they might have regarding the improvement of any of the
company's functions - an open door philosophy. Such a culture will
enhance innovativeness and creativity in turn leading to job
satisfaction and enrichment.
 We undertake to continuously formalize and measure cross-
functional working communication so as to ensure that the various
departments work harmoniously towards attainment of company
objectives.

16. Thank You