The practice of online buying and selling continues to gain ground. Customers swear by the convenience and variety offered by e-commerce sites. These companies are admired by customers for making the purchasing process simpler and for saving their time and efforts.

1. MARKETING TECHNIQUES
THAT WILL HELP YOU
E-COMMERCE JUNGLE
Shine IN THE
P I X E L S U T R A

3. Introduction
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The practice of online buying and
selling continues to gain ground. Customers
swear by the convenience and variety
offered by e-commerce sites. These
companies are admired by customers for
making the purchasing process simpler and
for saving their time and efforts.
Over the past couple of years, not only have
the e-commerce customers and companies
increased, but also the range of devices that
are being used for searching and shopping.
From startups to multinational giants,
customers have a lot of companies to choose
from. Not just B2C but C2C and B2B online
selling and purchasing is on a rise.
Thus, the demand is high but the competition is
fierce too. E-commerce marketing is not limited
to merely pulling visitors to your site, you also
need to make sure that the visitors don’t leave
withoutmakingapurchase.
Marketing Techniques That Will Help You Shine In The E-Commerce Jungle

4. Invigorate Your Website
Needless to say, as an e-commerce player, your website has to be exceptionally attractive and welcoming! It
should be optimized for mobile viewing. It should be easy for visitors to find what they are looking for and to filter out
the preferred colors/sizes/ price-range etc. It is essential to have separate sections on your site, based on the type of
products, for instance, separate tabs for kids, pets, home-needs etc. Images and videos matter a lot, so place them
wisely to add a zing to your site. Keep updating the website according to the upcoming occasions and seasons. You
also need to provide the right suggestions of related products based on the visitors’ searching patterns. You can
easily upsell through such suggestions.
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5. Mobile Apps ⼀一 Agile & Apprising
All the e-commerce companies are luring the customers in different ways to download their apps. This is
because once a customer has quick access to your app, there are more chances of him/her purchasing through it, plus
the purchase process becomes quicker. Apps reduce the need to log-in again and again and also make it easier to
track orders, access wishlist and see recently viewed items quickly. They also make it easy for you to personalize the
experience for your customers. You can send new collection updates, discount alerts and “your shopping-cart is
waiting for check-out” reminders directly on the mobile/tablet of the user. So basically, your app can strengthen
relationships and get more loyal customers for you.
Bestow Offers!
It’s important to encourage your customers to download your app in the first place. You may even want to
offer discounts or points on referrals. Tell the benefits one can get by downloading your app. Amazon’s mobile app
offers additional features like ask Alexa to tell a joke or play music while you are shopping. You can also incorporate
gamification by rewarding the customers for each purchase or review.
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3 Marketing Techniques That Will Help You Shine In The E-Commerce Jungle

6. The number of shares, views and
other analytics can provide insights
on the effectiveness of your
content and strategy. You can also
attach videos in your emails to
increase the click rate.
Google search favours
videos because the viewers like
them. This is because videos have a
visual appeal and it takes lesser
time and effort to watch a video as
compared to reading lengthy text.
Videos are engaging and make
things easier to understand for your
customers. They are also known to
havealastingimpact.
You can easily add an
emotional touch to your message
through videos. They are easy to
trust and share with friends and
family. Videos are widely viewed on
Youtube, Facebook, Whatsapp etc.
The availability of mobile devices
and internet have further increased
their reach and popularity.
It’s Incomplete without a Video!
Since there is no provision for physical presence in an online store, you need to take videos seriously. Videos
demonstrate the look and usage of products in such a way that the customers get more clarity and take better
decisions. Shoppable videos are also trending these days, they are a great way to showcase your products in a
stylish way. An instant buying option serves as the cherry on the cake.
T
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7. Sell on the Videos!
Almost every major brand uses How to video to guide and engage the audience. Check out Amazon Home
Improvement Shorts. Testimonial videos look genuine and convince the viewers to try out your website. Do not miss
the “Buy Here” annotation in the video below:
Friends!
Humanize your brand to increase the number of people who associate with you. Stay in touch with your
prospects and customers like an old friend. Post candid, live videos of your offices or customers, share your opinion on
the issues of the society and stand up for a social cause you genuinely care about. You can also be a part of or organize
events relevant to your business.
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5 Marketing Techniques That Will Help You Shine In The E-Commerce Jungle

8. #Campaign
Plan a campaign for an upcoming occasion or a new product/service launch. Make sure you perform extensive
research about the customer preferences and behaviour before finalizing the campaign. For instance, eBay launched
#eBayElves for offering gifting advice on twitter. Ebay also uses Facebook messenger to assist the customers through
eBay ShopBot.
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The Social Showcase
So, what should you do to stay connected with your
valued customers? The golden rule is “Everything nice your
brand does has to be on social media.” Social media is where
all your customers can be found….informed…and impressed!
Integrate the content of your Youtube channel,
Twitter, Facebook, Instagram etc. The content has to be
similar on all the platforms, it just has to be customized to
suit the particular audience and layout. As you know,
every platform has a different style of communication and
is used by people for different purposes. Still, you have to
talk about the same offers, products and videos on all the
channels. Flipkart mentions the same hashtags like
#TrendingOnFlipkart, #CEOForADay #FlipkartSportsDay on
its Twitter as well as Facebook page.
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9. Give ‘em a Reason to Follow You
Greet your fans and followers on social media, share helpful tips or advice, update them about the latest offers
and trends. You can also share pictures of the new products or the ones that are more likely to be sold in the current
season. Ask your customers to share pictures of the product they just bought from you, appreciate their participation by
recognizing, responding or rewarding it. Social media engagement can be further increased through votes, discussions and
contests. You can also use Facebook for displaying and selling your collection. Facebook Store by Shopify may be of great
help to you.
Your customers will soon
understand that all they need to do is,
follow you on Twitter (or Facebook) and
they will never ever miss a great offer
again. Create urgency to encourage quick
action.
Is Christmas near? Or is it the
right time to remind your customers to
buy a Valentine present for their
spouse? Maybe you need to tell your
fans and followers to buy a nice dress
for the New Year’s eve! Yes, always
encash on the occasion. Display the
latest products available and give the
prospects a reason to buy.
7 Marketing Techniques That Will Help You Shine In The E-Commerce Jungle

10. Share the Shared Content
If you find some content on the web, that you feel can be of interest to your audience, you can always share
or retweet it. The content may be posted by your customers, employees, news channels or your own subsidiaries!
See how ASOS tries to keeps its followers up-to-date with the latest fashion news:
LinkedIn is a preferred medium for sharing business news, industry insights, employment updates,
employee testimonials etc. It is more suitable for professional communication.
If you are targeting the young generation, do not miss out on Instagram. This is where they hang-out the
most. ASOS has its Instagram account full of cool fashion trends while eBay’s Instagram has unique and funky
content. You can also ask influencers to share pictures of the products or experience with your site to further impress
your prospects.
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11. 9
Be a Trend Setter!
When you want to do something not many brands are doing, Virtual Reality (VR) and Augmented Reality
(AR) gets you what you want. You don’t have to be an experienced player in the market to get the customers’
attention. Ogilvy & Mather helped Yihaodian by launching 1,000 Virtual Stores overnight! Yes, and all this was made
possible through Augmented reality. This resulted in 17% revenue increase in just 3 months!
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Now you can also offer virtual dressing rooms to your customers. Don’t believe us? Check out what
FitYour.com has to offer. It’s not just dressing rooms, you can offer a complete virtual reality shopping experience to
your customers.
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Marketing Techniques That Will Help You Shine In The E-Commerce Jungle

12. eBay’s Sight Search function can allow items to be chosen and added to the cart just by holding a gaze on
them for a few sec….and all this happens in a virtual world!
These new technologies not only provide a distraction free and comfortable purchasing experience but also
look fascinating to the customers. So, grab your chance to win their hearts! Moreover, such applications portray your
brand’s image as a technology front-runner. Plus, you also get to generate detailed analytics about the consumer
behaviour.
This was an overview of the ways in which you can utilize videos, gamification, AR and VR to get into the
spotlight. If you wish to discuss branding solutions in further detail, reach out to us at hello@pixelsutra.com, we at
PixelSutra will be glad to get in touch with you.
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