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STARTUPS ARE LIKE BABIES
Ages and Stages, How Raising a Child
is Like Raising a Startup
BABIES ARE LIKE STARTUPS
Presented to you using an investor deck
(obviously).
A shoutout
to all
that have
done it
before
not the
1st -
won’t be
the last
Introduction
Name: Raina
Age of child: 15 months
Marital Status: Married
Education: Ongoing
Location: Redwood City, CA
Occ...
Introduction
Name: Mavin
Age: 12 months
Funding Status: Seed
Team: 8 People
Location: Palo Alto, CA
Industry: Mobile Data ...
The hard and unrelenting work comes later, once you realize what you have actually signed up for.
#1 Initial Conception is...
Generic Advice Isn’t Really Helpful
#2 They Grow in Unique Ways
Every child, and product has its own growth pattern.
DATA
information
DATA
information
DATA
information
DATA
information
DATA
information
DATA
information
DATA
information
DAT...
Savings and Cognitive Availability
#4 It Eats Up Your Surplus
20%
Email
Marketing
25%
Social Media
Marketing
30%
Spot TV
a...
Savings and Cognitive Availability
#4 It Eats Up Your Surplus
20%
Toys
25%
Food
30%
Childcare
25%
Diapers
Financial Planni...
You’re always wearing many different hats.
#5 Never Enough
You never get to 100% done. Ever.
Source: “All Parents Everywhe...
#5 Never Enough
You never get to 100% done. Ever.
Source: “All Co-Founders Everywhere”
Business Development
50% 45%
Market...
And You Have No Personal Time
#6 You’re Often Up at 2am
Mythical Activities
Reading a book, going to a
movie.
Work, KPI’s,...
Hire the right, best people you can find, before someone else does
#7 Never Hire Out of Desperation
UI EngineerNanny
Don’t lose patience.
#8 Always User Test & Rapidly Iterate
BREADS VEGGIES CHEESES MEATS BERRIES
HAPPY
CUSTOMER
?
APPRECIATION
AWARDS
These don’t
exist, FYI.
You’ll have to do it yourself.
#9 If you want something done…
Shit Happens. 

...
There’s only so many people who truly understand, or care!
#10 You Need Your Tribe
Other Moms
Working Moms
People in a Sta...
YES IT IS
HARD 

WORK
0.00
22.00
44.00
66.00
88.00
110.00
Year 1 Year 2 Year 3 Year 4
Business Development Personal Development Child Developmen...
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How Startups Are Like Babies: Raising a child and a startup 10 things they have in common.

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A talk I gave at the TechSuperwomen Summit (Jan 2015).

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How Startups Are Like Babies: Raising a child and a startup 10 things they have in common.

  1. 1. STARTUPS ARE LIKE BABIES Ages and Stages, How Raising a Child is Like Raising a Startup
  2. 2. BABIES ARE LIKE STARTUPS Presented to you using an investor deck (obviously).
  3. 3. A shoutout to all that have done it before not the 1st - won’t be the last
  4. 4. Introduction Name: Raina Age of child: 15 months Marital Status: Married Education: Ongoing Location: Redwood City, CA Occupation: CEO Juggernaut & Co-Founder, Mavin “ “Facetious Comment: I took two weeks of maternity leave because pumping on conference calls is entirely possible!
  5. 5. Introduction Name: Mavin Age: 12 months Funding Status: Seed Team: 8 People Location: Palo Alto, CA Industry: Mobile Data Access & Engagement “ “Mobile Internet for All
  6. 6. The hard and unrelenting work comes later, once you realize what you have actually signed up for. #1 Initial Conception is So Much Fun TARGET POTENTIAL MARKET 50% people have a computer those in the total population who could potentially acquire the product. POSSIBLE KIDS QUALIFIED PARTNER TO MAKE BABIES TARGET MARKET 10.000.000 Digital Professionals the segment of the qualified available market that your startup can serve. Your Target for Adding to the Global Population those in the potential market who are in the condition to buying the product. Only 20% of men in your age group but only 1% you like. those in the available market who legally are permitted and could have a strong interest buying this product. GLOBAL POPULATION 1 2 12
  7. 7. Generic Advice Isn’t Really Helpful #2 They Grow in Unique Ways Every child, and product has its own growth pattern.
  8. 8. DATA information DATA information DATA information DATA information DATA information DATA information DATA information DATA information DATA information DATA information You Always think you are 6 months away from figuring it all out. #3 The Learning Curve is Endless
  9. 9. Savings and Cognitive Availability #4 It Eats Up Your Surplus 20% Email Marketing 25% Social Media Marketing 30% Spot TV and Web TV 25% Flash Mob Creation Financial Planning & Burn Rate is not optional.
  10. 10. Savings and Cognitive Availability #4 It Eats Up Your Surplus 20% Toys 25% Food 30% Childcare 25% Diapers Financial Planning & Burn Rate is not optional.
  11. 11. You’re always wearing many different hats. #5 Never Enough You never get to 100% done. Ever. Source: “All Parents Everywhere” John Doe 50% 45% NannyJane Doe 90%
  12. 12. #5 Never Enough You never get to 100% done. Ever. Source: “All Co-Founders Everywhere” Business Development 50% 45% MarketingEngineering 90% You’re always wearing many different hats.
  13. 13. And You Have No Personal Time #6 You’re Often Up at 2am Mythical Activities Reading a book, going to a movie. Work, KPI’s, Suitable for all category, Lorem Ipsum is not simply random text. It has roots in a piece. Cleaning Feeding Kids Dinner is tyranny. Bedtime Routine 1 hour gone every night for the next 10 years. Researching PreschoolsJane Doe AKA “mom” Waitlists are two years? Food is everywhere.
  14. 14. Hire the right, best people you can find, before someone else does #7 Never Hire Out of Desperation UI EngineerNanny
  15. 15. Don’t lose patience. #8 Always User Test & Rapidly Iterate BREADS VEGGIES CHEESES MEATS BERRIES HAPPY CUSTOMER ?
  16. 16. APPRECIATION AWARDS These don’t exist, FYI. You’ll have to do it yourself. #9 If you want something done… Shit Happens. 
 Roll up Your Sleeves.
  17. 17. There’s only so many people who truly understand, or care! #10 You Need Your Tribe Other Moms Working Moms People in a Startup Women in a Startup Parents in a Startup People in Tech Other People can talk poop real talk shop talk real talk can talk real talk tech talk
  18. 18. YES IT IS HARD 
 WORK
  19. 19. 0.00 22.00 44.00 66.00 88.00 110.00 Year 1 Year 2 Year 3 Year 4 Business Development Personal Development Child Development But don’t do it if you’re not ready for total emotional and physical change. Both Startups & Kids Are Good for the Soul

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