Iterate & Learn 2017
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Presentation I gave to the students of INS Poble Nou during their entrepreneurship & technical sessions. (english version)
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Iterate & Learn 2017
- 1. Iterate & Learn http://www.brainupgrup.com/fortalece-‐el-‐pensamiento-‐creativo/ Raimon Ràfols
- 2. About me Raimon Ràfols • Engineering Manager @ AXA Group Solutions • Board of advisors @ Neàpolis • AngelHack Batch 2015 • BlackBerry Elite Member @rrafols http://blog.rafols.org
- 5. Unicorn era
- 6. So, you have an idea?
- 7. What problem are you trying to solve? http://www.beyondthefear.com/solving-‐our-‐problems-‐the-‐easy-‐way/
- 9. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ • Every year, 15 milions babies are prematurely born or with low weight • Around half of them are born in India • 1 million don’t even survive the first 24h
- 10. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ • One of the main causes is hipotermia. • Babies don’t have enough body fat to regulate body temperature.
- 11. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ • Could donate incubators in order to solve the issue? • Incubator cost: ?
- 13. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ But, in a hospital in Nepal, some of the donated incubaters were still empty…
- 14. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ • The issue was with the babies born on the rural areas • Few moms could actually travel and those that could, didn’t stay all the required time.
- 15. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ We have to reframe the problem
- 17. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ Sleeping bag with a paraffin pouch that can be heated on a heater.
- 18. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ Warming it up to 37 degrees, will keep baby temperature for 4h
- 19. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ Visiting a family in the Mharashtra state they saw how it was being used. They didn’t warm it up to 37 but just to ~30’s
- 20. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ They believe western medicine is too strong and they will reduce the amount or dosis.
- 23. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ 3D Avatar IM Company funded in 2004
- 24. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ • The decided not to create a new IM platform as the market was saturated enough. • User created a 3D avatar, customized it and used together with the IM tools the user was already using.
- 25. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ • Before launching they had to work quite hard, fix many bugs, prioritize properly and they were not really happy about that first version of the product. • In fact, they thought of postponing the launch..
- 27. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ At the end, they suffered for nothing… Nobody used their product after launch.
- 28. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ They brought potential users to the office to interview them in person and see how they were using their product.
- 29. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ Teenagers were creating avatars, customized them and they even found it fun!
- 30. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ But they didn’t understand why they need to download a program… but when they were convinced to do so and invite their friends…
- 32. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ They didn’t want to invite their friends without checking if the product was ’cool’ on the first place. Otherwise their friends will think they ‘suck’.
- 34. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ Adding strangers (from ‘chat now’) to their usual IM programs friend list …
- 35. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ Adding strangers (from ‘chat now’) to their usual IM programs friend list …
- 36. http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/ • At the end, users wanted a new IM program! • The initial concept of not creating a new IM was wrong.
- 38. Let’s go back to your idea…
- 39. WHY?
- 40. User Research
- 41. Follow the path
- 42. Unless you want to change the world
- 47. “So you think it’s better to plan and build for years without testing it on the market and then make a big splash release and hope for the best?”
- 52. •Battery has to be removed to change game •Vertical screen •Expensive •Huge competitors (Game Boy Advance) •Side Speaker – caused ”side-talking
- 55. Hard?
- 56. Be creative!
- 62. Gather data, learn, iterate!
- 63. Stories & advice