2. What is Social Media?
It is Media for Social Interaction; using accessible
and scalable techniques and technologies to turn
communication into interactive dialogue.
Social Media builds on the ideological and
technological foundations of Web 2.0, which allows
the creation and exchange of user-generated
content.
4. “Web 2.0”
In 1999, Darcy DiNucci coined “Web 2.0” in Fragmented Future:
“The Web we know now, which loads into a browser window in essentially
static screen-fulls, is only an embryo of the Web to come. The first
glimmerings of Web 2.0 are beginning to appear, and we are just
beginning to see how that embryo might develop. The Web will be
understood not as screen-fulls of text and graphics, but as a transport
mechanism, the ether through which interactivity happens. It will
appear on your car dashboard...your cell phone...hand held game
machines...maybe even your microwave oven.”
Darcy DiNucci - a consultant on electronic information design.
5. Web 2.0: a Basic Definition
“Web 2.0 is associated with web
applications that facilitate participatory
information sharing, interoperability,
user-centered design, and collaboration
on the World Wide Web.”
- Wikipedia
6. Web 2.0: the Definition Defined
In Layman's terms:
Web 2.0 sites allow users to interact and
collaborate with each other as creators of
their own content* in a virtual community.
*This is in contrast to websites where users are limited to the
passive viewing of content that was created for them.
8. The Shift to a Conversational Web
A way to think about social media and Web 2.0,
compared with the “read-only” Web that came before it.
Web 1.0 was about... Web 2.0 is about...
Reading
Advertising
Lectures
Websites
Professionals
Companies
Owning
Writing
Word of Mouth
Conversations
Web Services
Amateurs
Communities
Sharing
9. A Few Examples of Web 2.0
Social networking sites:
Blogs:
Wikis:
Video/Image sharing sites:
Mashups:
Web Hosting:
and many more...
10. We, the users, began using the web in a new way.
In the mid-1980’s, tech geeks developed hobbyist run
mini-networks, known as “bulletin board systems”
or a BBS.
How did we shift from Web 1.0 to 2.0?
12. What was a BBS?
Computer software that allowed users to connect and login
to the system using a terminal program.
Once logged in, a user could perform functions:
i.e. upload and download software and data, read news and
bulletins, and exchange messages with other users, either
through electronic mail or in public message boards.
BBS
15. Blogs [Web Logs]
Emerged out of online diaries of the
mid-90’s.
1999
Blogger and LiveJournal, the first
commercial blogging services, were released.
2002
From here onward, blogs made serious inroads and
rose in popularity for the next few years.
16. Tech changes that drove blog explosion:
● Simplified web publishing tools
● Fall of prices on consumer electronics
● Mass adoption of affordable home broadband
Internet
These changes made creating and
managing websites easier.
19. The Book of Awesome:
#864 Mastering the art of
the all-you-can-eat buffet
20. For this Course
➔ 65% of your final mark is the writing of
6 cogent blog posts.
➔ You can edit entries throughout the semester.
➔ Pick a “beat” (niche) to blog about. Example:
◆ “The Book of Awesome” = Awesome occurrences.
◆ “Julie and Julia” = Julie’s journal on Julia’s recipes.
◆ “Stuff White People Like” = Stuff white people like.
21. “Creative Tool Chest” by Ivana Sarmiento
How to Use Conceptual
Metaphors to Change Your
View of the World
22. “Hair of Oil, Hair of Water” by Phoebe Lau
The One With the Goldfish
25. Jeff Jarvis Case Study
June 21, 2005 - Dell lies. Dell sucks
“I just got a new Dell laptop and paid a fortune for the four-year, in-home
service. The machine is a lemon and the service is a lie. I'm having all
kinds of trouble with the hardware: overheats, network doesn't work,
maxes out on CPU usage. It's a lemon.
But what really irks me is that they say if they sent someone to my home --
which I paid for -- he wouldn't have the parts, so I might as well just send
the machine in and lose it for 7-10 days -- plus the time going through this
crap. So I have this new machine and paid for them to FUCKING FIX IT IN
MY HOUSE and they don't and I lose it for two weeks. DELL SUCKS. DELL
LIES. Put that in your Google and smoke it, Dell.”
26. ● Technology sparked the blog revolution, BUT, technology
has never been the driving force behind online social
interaction.
● BBSs, to chat rooms, forums, and blogs. Human Nature is
at the heart of creating and building online
communities.
● From the very beginning of computer networking, the Web
has been a place for social interaction. That's why we call
it social media.
Human Nature, not just Technology
28. Choonie posted the below on Vine in Dec 2015,
addressing mental illness. Thousands responded
with comments and remakes to address that
everyone secretly deals with depression.
A More Grassroots Example
29. Bibliography:
Darcy DiNucci, Fragmented Future. “Print”. (1999).
Jeff Jarvis, What Would Google Do? (New York: Harper Collins,
2009).
Darren Barefoot & Julie Szabo, Friends With Benefits: A Social
Media Marketing Handbook (San Francisco: No Starch Press,
2010).
Andreas M. Kaplan & Michael Haenlein, Users of the world, unite!
The challenges and opportunities of social media. “Business
Horizons” (Indiana University, 2010).
