Rahul jain i_1_mm_ver_1.1

MARKETING MANAGEMENT ASSIGNMENT I-1BUSINESS PERSON 1: MILK MANNAME : VIJAY PUROHITAGE : 22 YRSEDUCATION : SSCFIRMS NAME: DHARMARAJ DUGDHALAYADDRESS : SHOP NO.28/29, SHINANAGAR, SWAD HOTEL GALLI, OPP SANKALP HOSP. BUSINESS PERSON: 2 NAME: VIJAY PUROHIT AGE: 22 YRS EDUCATION: SSC FIRMS NAME: DHARMARAJ DUGDHALAY ADDRESS: SHOP NO.28/29, SHINANAGAR, SWAD HOTEL GALLI, OPP SANKALP HOSP. BUSINESS MIX ANS 1.product offered by the firm are normally milk and dairy products Which includes Past present future Milk, curd, lassi, paneer sweets, ghee, butter ice-creams ANS 2.prices of the products are Past present future Milk: Rs.27 Rs.32 Rs.35(per litre) Curd: Rs.45 Rs.48 Rs.50(per kg) Lassi: Rs.15 Rs.20 Rs.24(per glass) Sweets: Rs.200 Rs.240 Rs.270(per kg) ANS 3.The product are directly sold out to customers through retail shop and Door to door delivery of milk. ANS 4.The person has chosen the current person for carriying out its business activity mainly because of two main reasons The shop is located in the crowded area as well as in the vegetable Market. ANS 5.The person use to promote his business by distributing pamplets And advertising in local festivals like (ganesh,navratri). DAILY LIFE OF BUSINESS PERSON ANS 1. The per day revenue of business are Past present Daily: 8000 10000 Monthly: 270000 300000 Profit: 10000 15000 ANS 2.The main loss incurred in this business is left leftover milk. The Person tries to prepare either curd or paneer out of it. ANS 3.The person has to make payment to its supplier within 10 days the Same is provided through cash sales and the part of profit is reinvested in business. ANS 4. The business person forecast the stock keeping units through his regular experience and previous day records. ANS 5.The shop remains open from 4.00am till 11.00pm with two break intervals at 1.30 pm and 9.00pm for 30 minutes. BUSINESS AND ITS IMPACTS ANS1. The business was transferred to him from his forefathers so the Person is currently involved in it. He wish to start tours & travels Business in the future. ANS 2.The people get all the milk products at the same place. ANS 3.The person use to set daily target and at the end of the day measure it with the actuals. ANS 4. The factors that influence the sale of the business are Negative positive Load shedding, festivals packed dairy products late night open ANS 5.The regular customers are the people residing nearby, friends and the Prospective customers expected by person are 20%. MARKET ANS 1.The suppliers that play a critical role in the operation of business are Supplier of milk Supplier of ice-creams Supplier of plastic bags Supplier of machines (for maintenance) ANS 2.The business faces major competition from packed dairy products and other local competitors ANS 3. Opening of sweet shops in the nearby area. ANS 4. The product that could restructure the market are packed dairy Products. ANS 5.The person has installed an invertor to overcome the threat of load Shedding. And he regularly keeps on servicing machines to avoid any Breakdown. BUSINESS DIFFICULTIES AND CREATOR ANS 1.The product characteristic or services that cause the customer to buy His product, is the availability of products of best quality at reasonable Price. ANS2. The impact of per customer life time value on business will increase revenue as customers will be satisfied and thus loyal. ANS 3. SWOT ANALYSIS: ,[object Object], ANS 5. TOWS ANALYSIS: ,[object Object]

Rahul jain i_1_mm_ver_1.1

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