Corporate Social Responsibility On Tata Motors

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Departmentof ManagementSDMCET
SDM COLLEGE OF ENGINEERING AND TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES MBA
REPORT ON
Corporate Social Responsibility
OF
“TATA MOTORS”
SUBMITTED BY:
RASHMI
RANJITHA
RAMESH RAJPUROHIT
RAGHUVEER
RAHUL
SUBMITTED TO:
Mr.PRASHANT .U. GUJANAL

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Departmentof ManagementSDMCET
CONTENTS
SERIAL NO PARTICULAR PAGE
1 About company 3-4
2 Head of CSR 5-6
3 CSR activities 7-9
4 Budget of CSR 10-11
5 Different Heads 12-17
6 Activities comes in
different heads
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ABOUT COMPANY:
Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive
Company) is anIndian multinationalautomotive manufacturing company headquartered
in Mumbai, Maharashtra,India,and a subsidiary of the Tata Group. Its products include
passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It
is the world's 17th-largest motor vehicle manufacturing company, fourth-largest truck
manufacturer, and second-largest bus manufacturer by volume.
Tata Motors has auto manufacturing and assembly plants
in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in
Argentina, South Africa, Thailand, and the United Kingdom. It has research and development
centres in Pune, Jamshedpur, Lucknow, and Dharwad, India and in South Korea, Spain, and
the United Kingdom. Tata Motors' principal subsidiaries purchased the British premium car
maker Jaguar Land Rover (the maker of Jaguar, Land Rover, and Range Rover cars) and the
South Korean commercial vehicle manufacturer .
Tata Daewoo. Tata Motors has a bus-manufacturing joint venture with Marcopolo S.A. (Tata
Marcopolo), a construction-equipment manufacturing joint venture with Hitachi (Tata Hitachi
Construction Machinery), and a joint venture with FiatChrysler which manufactures
automotive components and FiatChrysler and Tata branded vehicles.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first
commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.
Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra,
becoming the first Indian manufacturer to achieve the capability of developing a competitive
indigenous automobile.] In 1998, Tata launched the first fully indigenous Indian passenger
car, the Indica, and in 2008 launched the Tata Nano, the world's cheapest car. Tata Motors
acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in
2004 and purchased Jaguar Land Rover from Ford in 2008.
Tata entered the commercial vehicle sector in 1954 after forming a joint venture
with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in
India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra,
a multi utility vehicle. Tata subsequently launched the Tata Estate (1992; a station

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wagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), the Tata
Sumo (1994; LCV) and the Tata Safari (1998; India's first sports utility vehicle).
Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although
initially criticized by auto analysts, its excellent fuel economy, powerful engine, and an
aggressive marketing strategy made it one of the best-selling cars in the history of the Indian
automobile industry. A newer version of the car, named Indica V2, was a major improvement
over the previous version and quickly became a mass favourite. Tata Motors also successfully
exported large numbers of the car to South Africa. The success of the Indica played a key role
in the growth of Tata Motors.
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus,
to manufacture fully built buses and coaches.

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TATA MOTORS CSR HEAD:
Raghunath Mashelkar
(Independent Director & Chairman, CSR Committee of the Board Tata Motors Ltd.)
As I write this foreword for the Annual Corporate Social Responsibility (CSR) Report of Tata
Motors for the year, my mind goes back to 1960, when a Sir Dorab Tata Scholarship of 60
rupees per month for six years allowed young Raghunath Mashelkar to undertake his higher
education. If someone had predicted 55 years ago that one day the same Raghunath
Mashelkar will chair the CSR Committee of one of the flagship companies in the Tata group,
no one would have believed it! During the year, largely triggered by the Companies Act
2013, we have seen a positive shift in CSR approach of many companies in India. CSR
programs are now subject to a regular review by the CSR committee of the Board. We, at
Tata Motors, have been engaged in CSR activities for the past several years. Our emphasis
continues to be on education, skill development, environment and health. It continues to be
on the marginalised sections of the society. It continues to be on Tata Group’s philosophy of
‘improving quality of life’. However, we are increasingly focusing on three things. The first
is a heavy emphasis an outcome rather than just output. We continuously ask, are we making
a real difference to the lives of the people? We are developing new methodologies to measure
this difference. Secondly, we are trying to increase both our efficiency and effectiveness
through inclusive innovation, namely ‘getting more from less for more’. We do this by
forging strategic partnerships with NGOs, technical training institutes, concerned government
departments and its whole eco-system. Thirdly, we are trying to increase our outreach.
During the year, we have positively impacted lives of more than two lakh people through our
focussed CSR programs. I would like to thank the Board for its continued belief and thrust on
and investment in CSR, despite the difficult year that we have had. I would like to
acknowledge our CSR committee for its most valued guidance. And last but not the least, our
profound thanks to our wonderful CSR team members for their passion, enthusiasm and deep

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commitment to the bigger humanitarian mission that our CSR initiative at Tata Motors is
trying to serve.

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DIFFERENT CSR ACTIVITIES:
Key CSR Projects FY14-15
AAROGYA | Health Beneficiary
Nos.
Addressing Child Malnutrition 1102
Health Awareness among Females 9385
Preventive & Curative Health Services 98083
KAUSHALYA | Employability Beneficiary
Nos.
Professional DriverTraining (Novice & Refresher) 22171

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Motor Mechanic Vehicle Training 784
Training in Non-Auto Trades 1410
Training in Agriculture & Allied Trades 1837
VIDYADHANAM | Education Beneficiary
Nos.
Scholarships (Secondary Classes) 1502
Special Coaching (Secondary Classes) 24784
School Infra Improvement 12175
Co-Curricular Activities 8314
VASUNDHARA | Environment Nos.
Environmental Awareness among Students (BeneficiaryNos.) 15263
Solar Study Lamps for Students (BeneficiaryNos.) 8500

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Tree Plantation (Nos. of Saplings) 85140
AMRUTDHARA Beneficiary
Nos.
Drinking Water Projects 16163

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CSR BUDGET OF COMPANY:
Under its four CSR Programmes of Health, Education, Employability (Skilling) and
Environment, the company undertakes CSR Projects as per the company's CSR Policy and
aligning to Schedule VII u/s 135 of The Companies Act, 2013. Some CSR projects are
deployed by the company directly while some are deployed by strategically partnering with
credible and professional non-profit organisations.
To respond to changing demographics in the country, a strategic intent is to have enhanced
'urban' CSR interventions in the years to come whilst continuing to support our rural
programmes. For undertaking CSR, the company accords preference to proximate needy
communities in local areas around its business operations, preferably within 20-50 kms radius
of its manufacturing plants and offices. The conscious endeavor is to serve the socio-
economically backward, underprivileged and marginalised communities by striking a fine
balance between CSR projects having a strategic business connect by leveraging company's
and its ecosystem's core strengths, competencies and doing the right thing - by addressing the
pressing needs of the local communities that need not necessarily have a business connect.
The Company continues its commitment to serve the Scheduled Caste and Scheduled Tribe
communities (striving for 40% of project beneficiaries to be from these communities) under
the group level Tata Affirmative Action Programme (TAAP).
As an apex tier in the three-tiered CSR governance structure of the company, the CSR
Committee of the Board provides strategic direction, guidance and policy inputs whilst also
periodically reviewing the physical and financial progress of deployment of CSR projects
across locations against plans. The said committee encourages collaboration and synergy on
CSR across the company ecosystem including inter alia supply chain, subsidiaries and
associate companies, channel partners viz. dealers and service stations. CSR at Tata Motors is
underpinned by the 'More from Less for More People' philosophy Implies striving to achieve
greater impacts, outcomes and outputs of company's CSR initiatives by judicious investment
and utilisation of financial, human resources and engaging in like-minded stakeholder
partnerships for higher outreach benefitting more lives. More than 2 lakh lives have been
touched by various CSR initiatives of the Company during the year.
In 2014, the company signed a flexi-MoU with Directorate General of Employment and
Training (DGET) for recognition of its automotive skills trades under Modular Employability

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Skills scheme. The customised course content of its skilling projects involving professional
driver training, vehicle painting and repair and vehicle assembly and repair trades has also
been accorded approval by National Council for Vocational Training (NCVT) during the
year. The company continues to contribute in myriad meaningful ways to adopted Industrial
Training Institutes (ITIs) across the country. The company, in year 2014 undertook three new
CSR projects under its Education programme; i) facilitating the provisioning of IIT-JEE
entrance exam coaching to Std. XI & XII students of Jawahar Navodaya Vidyalaya school
systems involving innovative peer-to-peer learning pedagogy; ii) providing financial aid to
deserving engineering students of IIT and other reputed Engineering colleges and iii)
providing special coaching to Std. IX and X students of 146 municipal schools in Mumbai.

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DIFFERENT HEADS OF CSR:
1)AAROGYA:
Deficiencies in nutrition inflict long-term damage to both individuals and society.
Malnourished children are more likely to have infectious diseases such as pneumonia and
tuberculosis, which lead to a higher mortality rate. Moreover, absence of basic health
facilities further complicates the situation. Banking on our experience of running
Malnutrition Treatment Centre (MTC) at Jamshedpur, we have developed comprehensive
program for malnutrition treatment and
prevention encompassing adolescent girls, mother and infants.
Further to curb infant and maternal mortality, we pay extra attention to pregnant women. The
health situation in the villages is abysmally poor due to absence of adequate basic health
services. We ex tend curati ve and preventive health services in the villages through medical
camps. Through these health camps, we also raise awareness amongst the community
members on balanced diet,malnutrition, etc.

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2)AMRUTHDHARA:
Water is not confined only to itsavailability but it is also interlinked with health of
community members. Moreover, it also has gender dimension associated with it wherein it is
customary for women to walk miles on uneven terrain, rough roads carrying pots of water
over their heads to meet water needs of their families. They often spend around six hours a
day collecting water which adversely
affects their health. Amrutdhara as a movement has resolved to capture all such drinking
water related issues and provide
customised solution to community members on priority. We consciously choose drought
prone remote villages and invite active participation from community members. We also
build community
institutions to ensure that the drinking water structures are well maintained and managed by
thecommunity. During the year, we have provided drinking water solutions to 34 villages
benefitting over
16000 people across the country.
3)VIDYADHANAM:

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Education is the cardinal factor which determines holistic development of
an individual, foundations of which are laid down during the early childhood
period. Education aids development of an individual’s cognitive, psychological
and intellectual faculties that ultimately shapes his or her personality.
Mumbai is the most populous city in the country and 62% of the city’s population is living in
slums. Municipal schools are last resort for the students from underprivileged background
and these schools face myriad of problems, like non-availability of teachers which
adversely affect academic performance of students. To bridge this gap, we partnered with
Global Education Trust (CSR arm of Mahesh Tutorials) to provide special coaching to 23000
students enrolled in 146 municipal schools in Mumbai. Under this program, we will not only
deploy additional teachers but we will also provide e-learning content to schools, thus focus
on improving overall quality of education in municipal schools.We also engage with parents
and teachers to create conducive teaching-learning
4)KAUSHALYA:
India is poised to become the world’s youngest country by 2020, with an average age of 29
years, and will account for around 28% of the world’s workforce. However, the country faces
a considerable skill development challenge. To bridge the gap, we embarked our skill
development journey in partnership with wide range of stakeholders to enhance
employability of youth mainly in automotive trades.

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Promoting Sustainable Agriculture:
Thirty two year old Rajendra Lal supplements his income by working as agricultural laborer.
He never went to school and is totally dependent on farming for his earning. The traditional
farming practices used by Rajendra were taught by his father and sometimes he also seeks
advice of neighboring farmers. However, for last 2-3 years, he was incurring heavy losses
due tooutbreak of diseases.
He attended awareness program organized by Tata Motors on sustainable agriculture. Taking
inputs from this program, Rajendra on his small parcel of self-owned land started sustainable
cultivation practices. In the first year itself, he spent only half of his money on purchasing
chemical inputs from the markets and used manure produced in his own form.
Inputs costreduced by 40%,Yield increasedby 45%
5)VASUNDHARA:

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We have given 8500 solar study lamps to school going children in tribal
blocks of Thane and Pune Districts. This project is based on a unique Public-Private-
Community
Partnership Model wherein the cost of solar study lamp is jointly contributed by three parties:
This project was deployed in partnership with Indian Institute of Technology Bombay (IITB)
and NGO BAIF-MITTRA. The availability of light increased the number of study hours
available for students and it also reduced their dependence on fossil fuel (kerosene) and thus
helped in reducing carbon emission.
In partnership with forest department, we promoted awareness campaign to ‘Save the
Forest’ with Vangujjar community. The Vangujjar is a nomadic tribe community,
living in the forest for last 75 years. These communities are primarily engaged in animal
husbandry and dairy production for their livelihood. We engaged them in open house
discussion over safeguard of forest and maintain the biodiversity. This engagement led to
plantation more than 1000 saplings with them and in presence of their elected representative,
they also took oath to maintain these saplings. We also engaged our employees in this
program and initiated dialogue to sustain environment through stakeholder involvement,
engagement and participation
Environment Awareness Program For School Students

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3225 students have attended the awareness program on environmental issues.
In collaboration with Bombay Natural History Society (BNHS) we
initiated the Environmental Awareness Program in schools to
impart environmental education and to form a group of students for nature and wildlife
conservation.
Global CSR Programme:
Jaguar Land Rover's Global CSR Programme aims to positively impact 12 million people's
lives by 2020. The programme builds healthy communities in countries where it operates,
addressing issues such as skills shortage, youth unemployment and road safety tailored to
issues in its markets and regions around the world. It also funds carbon finance projects in
developing countries which reduce CO2 to combat climate change and also address poverty,
improve health and increase community welfare whilst offsetting CO2 form UK
manufacuring plants.
Since 2013, the Global CSR programme has positively impacted 2.9 million people through
education, health, environment and technology projects. For example, Jaguar Land Rover
funds the award-winning 'LIFESTRAW Carbon for Water' project which has provided safe
drinking water to 1.2 million people using the water filters to protect from water-borne
diseases in Busia, Kenya to date.
Inspiring Tomorrow's Workforce:
The 'Inspiring Tomorrow's Workforce' traineeship programme helps unemployed young
people aged 16-24 prepare for jobs in the automotive sector. 100 unemployed youngsters
have participated to date and 80 of those who have already completed the training have gone
on to gain employment including apprenticeships and further education at college.
Supporting Ex-servicemen and Women:
Jaguar Land Rover has been working with the Career Transition Partnership and other
military organisations to run careers events at resettlement centres and open days at
manufacturing locations. Jaguar Land Rover recruited 100 ex-military personnel in 2014 as
well as offering work placements to wounded, injured and sick.

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ACTIVITY THAT COMPANY CARRIES & IN WHICH HEAD IT COMES:
ACTIVITY CSR HEAD
1)AAROGYA 1)HEALTH (108570)
2)KAUSHALYA 2)EMPLOYABILITY (26202)
3)VIDYADHANAM 3)EDUCATION (46775)
4)VASUNDHARA 4)ENVIRONMENT (108993)
5)AMRUTHDHARA 5)DRINKING WATER PROJECTS