it is a detail survey ppt on online vs in store buying behavior pf consumer

1. SDM COLLEGE OF ENGINEERING AND TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES MBA
PRESENTAION ON
A Survey On Online V/S In Store Buying Behavior Of The Consumer
2016-2017
SUBMITED TO
Mr. Mahesh M Vanjeri
(Assistant Professor, SDM CET)
SUBMITED BY
Ranjita S N ( 2SD15MBA34 )
Raghu B B ( 2SD15MBA30 )
Raghuveer Belli ( 2SD15MBA31 )
Rahul V G ( 2SD15MBA32 )

2. ONLINE-IN STORE SHOPPING
• Online shopping is a form of electronic commerce which allows consumers
to directly buy goods or services from a seller over the Internet using a web
browser. Consumers find a product of interest by visiting the website of the
retailer directly or by searching among alternative vendors using
a shopping search engine, which displays the same product's availability
and pricing at different e-retailer.
• In-store shopping ,A retailer or shop is a business that presents a selection
of goods and offers to trade or sell them to customers for money or other
goods. Shopping is an activity in which a customer browses the available
goods or services presented by one or more retailers with the intent to
purchase a suitable selection of them.

3. OBJECTIVES
1)To know consumer motivations to engage in online shopping versus in store
shopping.
2)To know the perceived benefits & drawbacks of online shopping versus in
store shopping.
3)To compare consumer behavior for online & off line shopping.
RESEARCH METHODOLOGY
1. We have collected Primary data that specifies the purpose of our study.
2. We have adopted simple random sampling method for our study

4. SAMPLING SIZE
.
LIMITATIONS OF THE RESEARCH
• There was limited consumer base
• There is no proper information about online shopping for the people of
40above age.
• People are at times hesitant to respond to surveys.
Sample size determination is the act of choosing the number of observations or
replicates to include in a statistical sample. The sample size is an important
feature of any empirical study in which the goal is to make inferences about a
population from a sample. For this study we have taken customer like
students, different occupation people as sampling size. We have collected the
100 responses for the study.

5. Chart -1: Percentage of Gender Responses
57%
43%
0%
Gender
Male Female Trans

6. Chart-2: The percentages of respondents by age
56%
16%
10%
18%
Age Group
18-25 26-32 33-39 Above 40

7. Chart-3: Percentage of respondents by income:
26%
31%
31%
12%
Income level
Below 2,50,000 2,50,000-5,00,000 5,00,000-10,00,000 Above 10,00,000

8. Chart-4: Percentage of respondents on which type of shopping prefer:
11%
26%
63%
Type of shopping prefer
online in store Both

9. Chart-5: Percentage of respondents frequently purchase in online
20%
29%
51%
how frequently purchase in online
once in month twice in month once in three month

10. Chart-6: Percentage of respondents frequently purchase in Store
37%
39%
24%
how frequently purchase in store
once in month twice in month once in three month

11. Chart-7: Percentage of respondents who trust online shopping
46%
18%
36%
Do you trust in online shopping ?
yes no can't say

12. Chart-8: Percentage of respondents products purchase in online
29%
46%
7%
18%
product purchase in online
Apparels electronics grocery books

13. Chart-9: Percentage of respondents products purchase in store
26%
13%
50%
11%
product purchase in store.
apparels electronics grocery books

14. Chart-10: Percentage of respondents prefer for purchasing expensive
merchandise
13%
70%
17%
which one u prefer for expensive merchandise
in online in store both

15. Chart-11: Percentage of respondents prefer
65%
16%
19%
where do you find good offers
in online in store both

16. Chart-12: Percentage of respondents where they found good service
28%
72%
where do you find good service quality
online in store

17. Chart-13: Percentage of respondents where they purchase in online
43%
38%
14%
1%
4%
12.a where do you purchase more in online ?
Flipkart Amazon Snapdeal E-Bay Others

18. Chart-14: Percentage of respondents where they purchase in store
60%20%
20%
12.b where do you purchase more
Organized retail Un organized retail Malls

19. Chart-15: Percentage of respondents opinion on "E-Commerce company
provide lower prices for product
29%
54%
10%
7%
E-commerce companies provide lower price
SA AG NE DA

20. Chart-16: Percentage of respondents opinion on "it is more convenient to
buy online"
24%
55%
14%
7%
0%
13.b convinient to buy
SA AG NE DA SDA

21. Chart-17: Percentage of respondents opinion on "merchandise quality
offered by e commerce companies are better"
16%
35%
28%
17%
4%
Merchandise quality is better
SA AG NE DA SDA

22. Chart-18: Percentage of respondents opinion on "verities in online
shopping"
56%
33%
7%
1%
3%
do you find more variety
SA AG NE DA SDA

23. Chart-19: Percentage of respondents opinion on "evaluation of
alternatives are much easier in online shopping"
42%
45%
4%
7%
2%
evaluvation of alternative
SA AG NE DA SDA

24. Chart-20: Percentage of respondents opinion on "online shopping has
good shopping experience"
28%
47%
10%
9%
6%
online shopping has good experience
SA AG NE DA SDA

25. Chart-21: Percentage of respondents on important factors look while
buying in store
0%
15%
85%
imp factors in store
Salesman advice Price Quality/Service

26. Chart-22: Percentage of respondents on important factors look while
buying in online.
17%
32%
51%
14.b factors in online
Delivery Payment Security Quality/Service

27. CONCLUSION
• From the analysis we came to know that the age group between 18-25 are
very much interested in online shopping & the age group between 26-32
has 50-50 opinion towards online shopping & other aged people not
interested in online shopping but only few percentage of people are
interested in it.
• For buying expensive merchandise the people still prefer off line (in store)
mode of shopping.
• As per the respondent point of view online shopping saves time , provides
variety of product & a customer will feel new experience while shopping.

28. • When it comes to service respondents very much in favor of online stores.
• The result of the survey underscore the need for businesses to take online
market seriously, it revealed positive attitude and behavior towards online
shopping even though consumers who still likes traditional way of
shopping.
• Respondents have perceived online shopping in a positive manner this
clearly justifies that there is growth of online shopping in the country.