Changes and comparative research

1. N I R V A H
Rahul Dedhia | Yagya Gulati
September 28, 2020

2. 2
How might we
educate the youth
about the benefits of
using sustainable
products and
materials in their
daily lives?
priority
molecule
Creative Founder | Yagya Gulati | Rahul Dedhia

3. 3
provisional personacustomer
development
Creative Founder | Yagya Gulati | Rahul Dedhia
behaviors
Doesn’t notice any sustainable practices in the community
Gives more importance to the price over ethics
Doesn’t give a thought to personal contribution to footprint
Doesn’t feel motivated to care about the environment
needs and goals
Knowing about personal usage of materials and how
sustainable they are
Being able to see if the product is sourced from sustainable
materials
Being able to track personal purchasing habits and
difference it makes
people
Rohit Kapoor
“How is use of some
plastic causing the
planet to heat?”
facts
Generation Z (born between 1995-2015)
Lives in New Delhi, India
High school student
No such income

4. 4
lean canvas
Creative Founder | Yagya Gulati | Rahul Dedhia

5. 5
our market?market type
and sizing
Creative Founder | Yagya Gulati | Rahul Dedhia
Segmented by niche

6. 6
market size?market type
and sizing
Creative Founder | Yagya Gulati | Rahul Dedhia
e-learning
TAM
SAM
SOM e-learning that
supports sustainability
academic e-learning

7. 7
petal diagram
Creative Founder | Yagya Gulati | Rahul Dedhia
comparative
research government
initiative
NGOs
education
programs
adults
learning/skills
enterprise
N I R V A H

8. 8
participants | recruitment
Creative Founder | Yagya Gulati | Rahul Dedhia
Jindal Global Law School,
Sonipat, Delhi
Gautam, 23
Ahmedabad International School,
Ahmedabad, India
Param, 17
Executive Director Emeritus, Board
President, Bay Area Green Tours
(Sustainability in Action)
Marissa, 45
Social Media || 17 mins Former employer || SaturdayNeighbor || 22 mins
Name/Age
Work/School
Channel
customer
development

9. 9
participants | recruitment
Creative Founder | Yagya Gulati | Rahul Dedhia
Founder of JPM,
a manufacturing unit for
household stuff
Pranav, 25
Runs an NGO for kids in
government schools of India
Arush, 26
Social Media || 20 minsCommon Friends || 30 mins
Name/Age
Work/School
Channel
customer
development

10. 10
Interviewees
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research

11. 11
identifying patterns
Creative Founder | Yagya Gulati | Rahul Dedhia
lack of awareness lack of motivation
community lack of responsibility
ethics vs price
users
community habits
lack of information
misc.
primary
research

12. 12
insight 1
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
lack of motivation/
incentives creates
irresponsibility
“even if I want to, I skip it.”
“I don’t have time to look at what
material is my product made up
of.”

13. 13
insight 2
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
“I feel most of the sustainable
alternatives are overly priced just
because of the tag.”
“Look at Apple, the more they
talk about it, the more expensive
they get.”
perception of
sustainable
alternatives being
expensive and
unaffordable

14. 14
insight 3
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
“No one really talks about it in my
society and I so never gave it a
thought either.”
“Brand names do matter, and
many of them do have
unsustainable means.”
influence of
community on
personal behavior

15. 15
hypothesis
We believe people from generation z (born
b/w 1995-2015) have a need for
a product that educates users about the
benefits of using sustainable materials and
motivates them to make more
environmentally conscious purchasing
decisions.
Creative Founder | Yagya Gulati | Rahul Dedhia
customer
development

16. 16
moving forward
Creative Founder | Yagya Gulati | Rahul Dedhia
01
Need to do more primary and
secondary research to get more
insights into how community
affects an individual’s behavior
research
Still not completely sure about
what market to target, so working
more on identifying that.
market size and type
02
03
Starting to work on MVP and the
business modal/plan.
MVP
research &
next steps

17. 17
weekly sync timeappendix
Wednesday, 8:30 pm PDT (09:00 pm IST)?
The earlier the better! :)
color palette Creative Founder | Yagya Gulati | Rahul Dedhia

18. 18
T H A N K Y O U!
Creative Founder | Yagya Gulati | Rahul Dedhia