Social Media Platform and Demographics www.rahulchamaria.net

1. By
Rahul Chamaria

2.  Pinterest is a virtual Pinboard
 Content curation platform allows users to organize and
categorize content according to interest
 Uploads are known as ‘Pins’
 Discover, organize and share your pins
 Allows to repin items that you find interesting

3.  Gather new and creative ideas
 Helps to find people with same interest to interact with
 Fastest website to hit 10 million users
Source: https://www.agent.media/digital/blog/pinterest-the-fastest-website-to-reach-10-million-users/

4.  Total number of monthly active Pinterest users: 100 million
 176 million registered Pinterest users
 81% of Pinterest users are females
 67% of Pinterest users are millennials
 34% users are between 18-29 age
 34% adults making over $75,000 use Pinterest
(Source: http://sproutsocial.com/insights/new-social-media-demographics/
http://expandedramblings.com/index.php/pinterest-stats/)

5.  Helps to find audience based on their interests
 One of the best platforms to convey core values of the
organization
 Pinterest share button on the website will provide greater
reach
 Drives more referral traffic than YouTube, Google+ and
LinkedIn combined
 Crowdsourcing ideas by involving users in the community to
contribute with their pins

6.  2:00 to 4:00 pm & evening hours every day
 Fridays: 5:00 pm
 Saturdays: Especially, 8:00 pm to 11:00 pm
 On weekends: Generally activity peaks at 9 pm
(Source: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-
infographic#sm.000bkoxnb1cyterowg62e48l2zyue)

7. Businesses can benefit using this platform
 Content Ideas
 Know what customers are looking for
 Buyable pins let people buy products without leaving
Pinterest
 Drives traffic to the website
 Generate new leads
 Increased sales
(Source: http://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/
https://knackmap.com/why-is-pinterest-worth-your-time/)

8. Pinterest Analytics for business helps to track data about the
audience and what they are saving from your website. It also
track a range of metrics:
 Average daily impressions
 Average daily viewers
 Audience location
 Number of repins
 Amount of pins
 Total likes
(Source: https://www.brandwatch.com/2016/07/top-12-pinterest-analytics-marketing-tools/)

9.  Tailwind is also an analytic tool that offers multiple features.
Smart schedule feature helps to find best time to post. It
tracks increase in followers, likes, comments etc. For small
businesses it’s just $9.99/ month
 Viralwoot is another analytic tool for Pinterest. It can
promote pins from the platform itself. It tracks contest in real-
time. It also tracks board performance and reach. Prices start
from $10/ month
(Source: https://www.brandwatch.com/2016/07/top-12-pinterest-analytics-marketing-tools/)

10. Businesses can share engaging web content with it’s target
audience. They can connect with their consumers who are
using or are interested in their products and services. It is a
great platform to drive traffic to the home page of the
organization. Most importantly organizations can target
specific demographics by sharing content because they know
what their consumers want. It is a great place to have contests
and track that in real time using analytics tools.
(Source: http://www.brafton.com/blog/b2c-nailed-pinterest-marketing-students-drive-social-traffic/)

11.  Etsy’s main value is to drive
loyalty and engagement by
inspiring people
 Pinterest concentrate on images
and this is the best platform for
Etsy
 Etsy launched guest pinner
program to collect different ideas
and engage the community in
contest sharing
 Group boards are used by guest
pinners to showcase trendsetting
finds, this brings new point of
view to Etsy’s boards
(Source: https://business.pinterest.com/en/success-stories/etsy)

12. Terri is an artist showcasing her Etsy shop on Pinterest. She had
planned a smart strategy to setup her boards
 On her Pinterest, the first board is about her Etsy shop products
 The next two boards contain different products and some related pins
from web
 The great range of boards help her to showcase products and create
mouth of word about her work

13. Pinterest is a free platform. Organizations can get a business
account on Pinterest for free.
There is no certain amount of time to be spent on Pinterest to
be successful. It really depends on the organization’s goals
and what it wants to achieve. For certain industries like
fashion, food and home decorating, it is a daily commitment
for few hours.
Organizations can use features like ‘Rich Pins’ and ‘Buyable
Pins’ to promote their products.

14. This resource will help to get started with Pinterest. This is
one of the best guides step by step that helps to setup your
account and a lot more on Pinterest
http://www.postplanner.com/how-to-use-pinterest-for-business-beginner-
guide/