This document outlines a proposed study on the representation of women in advertisements in Bangladesh. The study aims to analyze how women are portrayed in TV advertisements and the impact of these portrayals on cultural values. It will employ both qualitative and quantitative methods, including questionnaires, to collect data from students, homemakers, teachers and media professionals. The study seeks to identify common roles depicted for women, examine the relationship between portrayal and social status, and make recommendations to improve depictions. It is important to understand media influence and promote non-stereotypical portrayals of women in Bangladeshi society and advertising. The study will follow standard chapters and be conducted within a proposed timeframe and budget.

1. Rahanuma Islam Mithila
Id: 16121035

2. Title of the Study
The title of the study is:
“Women's Representation in
the Advertisements of
Bangladesh”

3. Introduction
• Advertisement is an influential tool to
sympathetically affect the opinion of the customers in
modern time.
• According to American Marketing Association,
marketing is defined as: “The process of planning and
executing the conception, pricing, promotion and
distribution of ideas, goods and services to create
exchanges that satisfy individual and organizational
objectives.” Advertising is a “promotional tool” used
in marketing accomplishments as one means of
communication between the seller and the buyer.

4. Problem Statement
• women have been depicted as housewives,
subject to men and alluring items in
promoting.
• The unfriendly impacts of sex stereotyping on
young women and girls are ending up
progressively clear, and they will just turned
out to be increasingly common as innovation
makes us always associated with our general
surroundings.

6. Goal and Objective of the Study
• Goal: Goal of this proposed study is to define the
way of portraying women in various
advertisements in Bangladesh and their position
in media and its effects on cultural values.
• Main Objective: The main objective of the study
is to establish accurate and verifiable data set on
the position of women in advertisement and
societies in Bangladesh so that it could feed the
national level policy formulation and be usable by
other actors to bring proper respect for women
and reduces the nudity in advertisements.

7. The Specific Objectives of the Study:
• To stumble on the frequency of different role
portrayed by women in TV advertisements of
Bangladesh.
• To find out whether the representation of women
has any union with their position in
advertisements.
• To find out the status of women in
advertisements.
• To identify what type of support, guidance, policy
and changes need to improve for proper
depiction of women in advertisements

8. Importance and Rationale of the
Study
The study will be significant for the arrangement producers to
figure strategies for improving the status and setting up value for
females in Bangladesh.
a base work for the educationalists, to create and execute the
media proficiency programs, which would assist the group of on
lookers with assessing the media message fundamentally.

9. Research questions
• How do Bangladeshi adolescent girls and boys
observe the appearance of female in
advertisements?
• How does this portrayal compare to the actual
values of women in Bangladesh?
• What are the geographical effects on
advertisements?
• How do Bangladeshi people perceive the work
and family life along with the personality of
females depicted in images in gendered
advertisements?

10. Limitations of the study
• Respondents have been chosen in the age
class 14-46 years.
• The advertisements that have been chosen
don't have a place with a similar item
classification.
• 100 respondents .

11. Review of Literature

12. Theoretical Framework of the Study
• Constructive and pragmatic thoughts will be
applied for the study.
• The study will identify the reasons behind the
sexual representation of women in
advertisements according to the theories.
Data will be collected from different
communities.

13. Methodology of the Study
• Both qualitative and quantitative studies.
• Criteria 1: Students above 17years old, going
to college.
• Criteria 2: Home makers with children and are
or not working as full time employees.
• Criteria 3: Teachers from different universities.
• Criteria 4: People who are working in media.
• 5 questionnaires. (open and closed)

14. • The questionnaire will cover the following
information:
• Socio-cultural and demographic characteristics
• Parents view towards advertisements.
• Level of sexism and nudity in advertisements
based on current culture.
• Their desire for depiction of women in
advertisements.

15. Tentative Chapters of the study report
will be
• Chapter 1: Introduction
• 1.1 Statement of the Problem
• 1.2 Review of literature
• 1.3 Research Questions
• 1.4 Objectives
• 1.5 Rational of the study
• Chapter 2: Theoretical/ Analytical framework for the
Report
• Chapter 3: Study Findings
• Chapter 4: Conclusion

16. Timetable

17. Budget

18. Conclusion
• This has suggestions for advertisers and
publicists who have confined promotion
messages keeping into mind the Bangladesh
social settings. Other than sex stereotyping,
another issue of importance to depiction of
ladies in promoting identifies with the
utilization of nakedness in representation of
women.

19. References
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