2. Raffaele Tiberio
Chief Digital Officer
Trainer of AI and Intelligent Automation
Digital Solutions Partner
AI Partner (2019)
Digital Manager (2005-13)
Head of Digital Transformation (2013-18)
Dear Executive, whether you are a startup or an established corporation, I
have created this playbook to help you succeed in your digital business
3. First of all, Digital transformation is not just another IT project, because it
starts with customer journeys but then involves the entire organization
4. 1. The board expected them to innovate
the business at fast speed
2. They did not have enough time and
were focused on quarterly results
3. They believed there was a lack of
internal skills to successfully execute
the transformation, so they were stuck
1
2
3
It is quite complex, and in fact most of our clients were in this situation when
we started working together
5. Strategy not
Technology Drives
Digital
Transformation
Plenty Of Digital
Transformation,
But Not Enough
Strategy
Digital
Transformation Is
Not About
Technology
Digital
Transformation: Most
Companies Lack
Strategic Direction
How did we help? The first step was to acknowledge that digital
transformation is actually about strategy, not technology!
6. 1.
Strategy
Strategy (1-4 Weeks)
Assessment and design of the plan
3. Technology
transformation
Technology transformation
Heavy investment on complex
systems and new processes.
Mostly Capex.
2. Growth
Hacks
Grow Hacks (1-2 Months)
Tactical actions to generate revenues
Mostly Opex.
Strategy is the followed by the grow hacks and the technology.
Let’s focus on the strategy. In the next slides I will show you how to define it
7. We have 5 major steps. Design Thinking is the first step, and it is about
identifying who are your customers, and what is their “Journey”
1. Design
Thinking
4. Gap Analysis2. As-Is 5. Roadmap3. To-Be
8. 2. We have then to evaluate the As-Is situation, using a methodology like TM-
Forum Assessment.
1. Design
Thinking
2. As-Is 4. Gap Analysis 5. Roadmap3. To-Be
9. 3. We then have to identify the “brand narrative”, imaging where we want to
be and which kind of results we would like to have across the key dimensions
1. Design
Thinking
2. As-Is 4. Gap Analysis 5. Roadmap3. To-Be
10. 4a. We can identify the Actions needed through a gap analysis
1. Design
Thinking
2. As-Is
4. Gap
Analysis
5. Roadmap3. To-Be
11. 4b. Each action is analyzed in detail, evaluating costs, risks and benefits
1. Design
Thinking
2. As-Is
4. Gap
Analysis
5. Roadmap3. To-Be
12. 4c. We can of course prioritize the actions in “sprints”
1. Design
Thinking
2. As-Is
4. Gap
Analysis
5. Roadmap3. To-Be
13. 5a. The sprints are finally displayed in a roadmap
1. Design
Thinking
5. Roadmap2. As-Is
4. Gap
Analysis
3. To-Be
14. 5b. Which provides also a financial forecast of our investments
1. Design
Thinking
4. Action lists
and Risk Matrix
2. Assessment
5.
Roadmap
3. To-Be Design
15. OUR PARTNERSOUR CLIENTS
This strategy framework works, as testified by the more than 1000+ B2B,
B2C, B2G and Startups that have used it
16. Raffaele Tiberio (CDO)
If you got any questions, my team
will get in touch with you, please
send an email to: raffaele@esd.me
Book Here: calendy.com/raftiberio
Have questions about the strategy? Book your assessment
