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Resume Rafael Minhoto
Resume Rafael Minhoto
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Resume Rafael Minhoto

  1. Rafael C. Minhoto product marketing & innovation professional Chácara Santo Antônio, Zona Sul - São Paulo/ SP - Brazil Mobile: (55 -11) 9-7639-8337 e: minhoto.rafael@gmail.com profile Marketing professional with ten years working experience in marketing of product development, awareness, marketing full campaigns, event planning and project management in different sectors including: industry, marketing agency, construction, communications, chemical and services. Reports regionally and globally. Self-oriented for profitability and engagement. A given person for guidance and executional excellence results. Team building and business oriented. Results include: o Developed CRM and control performance indicators. o Increase awareness throughout marketing activation. o Usage of marketing intelligence for online marketing actions. o Created advertising product concepts to enhance sales forecast. “He is very proactive, result-minded, and has strong capabilities to solve problems.” LinkedIn testimonial. See more at linkedin.com/in/rminhotoprodutos skills ▪ Brand Building ▪ Social Media Marketing ▪ Team building Engagement ▪ Customer focus ▪ Project management ▪ Financial analysis ▪ Public speaking ▪ Budgeting & Planning ▪ Engagement spirit ▪ Event planning ▪ Adaptability ▪ Strategy alignment professional experience DIVERSEY BRASIL, São Paulo, SP [Chemical Company] Product Marketing Coordinator Jul 2017 to Mar 2019 Product analyst Feb 2015 – Jul 2017 • Manage core portfolios such as infection prevention, personal care, floor care and fabric care. • Owns and manages entire product life cycle to specify market needs and fit the market approach. • Intimately understand market needs and trends, demand drivers, and guide sectors towards the sales funnel and goals. • Design the value selling strategy and implementing value proposition – cleaning excellence, wash better, water treatment, get your patient health, get your guest happy and soap for hope. • Training sales team from innovations to unique selling preposition. Emphasize the customer experience along the Kas such as Amil healthcare, Accor hotels, ISS service and Carrefour supermarket. • Implement a company-wide go-to-market plan and present potential partner relationships. • Responsible for sector marketing; includes hospitality, healthcare and commercial laundries on marketing strategy and communications means. • Transform the way of intercompany communications – a new channel purpose named Oh Coisa Boa. • Prepare the business plan for innovations and other products. • Drive pricing policy and managing cost of goods sold. Knowledge of budget control, P&L, A&P and performance indicators. • Managing of 2 interns and 1 apprentice.
  2. GIRAFFAS RESTAURANTS, São Paulo, SP [Food service company] Nov 2013 – Feb 2015 Trade marketing Consultant • Responsible for executing the marketing strategy and product management. • Control A&P budget for 23 units. Track sell in and sell-through of products in the markets. • Understand pricing sensivity and create marketing intelligence datasheet. • Participate on design of Trade Marketing Manual. Customer approach, how to make a purchase conversion etc. • Give training program for sales and operation team about 200 members every quarter about sales promotion using the Manual. • Implement the point of purchase material and promotional actions and visit POS stores to map opportunities and track retail pricing. • Brief advertising agency and PR agency and control their execution. TRANSFORMER PROTECTOR, São Paulo/ Brazil (SERGI HOLDING/France) Marketing and Sales Analyst - Head of department Nov 2010 – Feb 2013 • Implement a marketing department in Brazil and develop a marketing plan to achieve product goals. • Co participate on new product development and its activation for LATAM and Brazil. • Responsible for sales KPIs along of business proposals and total amount generated. • Identify business trends and analyzes regional market potential. • Promote our business by sales promotion activities and coordinate regional events. • Together with our American marketing team, I was able to establish marketing strategy and approach in Brazil to exploit opportunities for products. • Translate marketing and sales materials from english to portuguese and spanish. • Managing of 1 assistant. Grooveria Marketing, São Paulo/ Brazil Key account supervisor Jan 2009 – Ago 2010 Plano & Plano Construction, São Paulo/ Brazil Junior Marketing and product analyst Aug 2007 – Jul 2008 education Marketing Planning, Madia marketing school, São Paulo, 2009 Business Management – Marketing Emphasis, University of California, san diego, 2007 Bachelor’s Degree in Advertising and Publicity, Faculdade Cásper Líbero, São Paulo, 2005 Technical Summary: ▪ Proficient with PC, Mac and Microsoft Office (Word, Excel, Outlook, PowerPoint). ▪ Basic knowledge in Euromonitor intelligence. ▪ Basic knowledge in Adobe Creative Suite (Photoshop). ▪ Intermediate knowledge of Social media includes Facebook, Twitter, Pinterest, Snapchat, and LinkedIn. ▪ Basic knowledge of SAP and SALES FORCE CRM (sales operation). ▪ Experienced in Agile project management system (Oracle). ▪ Intermediate knowledge of Digital marketing planning (São Paulo Digital School)
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