General Assembly UXDi (Summer '14) | Fandango 2.0 presentation deck

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User Experience design project for General Assembly's UXDi programe (NYC, Summer 2014). The project was to add a new feature to an existing product, popular movie ticketing app Fandango.

Design

Fandango User
!
“Iwanttosharethe
experience."

!
“...Fandangoisthego-to
destinationformorethan30
millionmoviegoerseachmonth. 
Fandangohelpsmoviefans
discover,buyticketsandshare
theirpassionformoviesinamore
engagingandinteractiveway..”
!
ChuckDavis,CEOatFandango

fandangobrief
!
“Wewanttoexpandtheir
markettoconcertsandlocal
events.Theywantaservice
thatletsyouknowwhat’s
happeningaroundyouand
facilitatebuyingtickets
on-the-go.”

AGENDA fandango
OURPROCESS
!
BUSINESSGOALS
BRANDGOALS
USERGOALS
!
CRITICALPRODUCT
OBJECTIVES&MVP
!
!
!
!
!
DOCUMENTATION
&PROTOTYPE
!
PERSONAS
SITEMAP
USERFLOWS
WIREFRAMES
WEBSITEMOCKUP
!
PROTOTYPE
!
DIGITALPASS
!
NEXTSTEPS
!
EXPANDINGMARKETS
EMERGINGTECH

• Selltickets.
• Expandthemarkettoconcertsandlocalevents.
• Haveaneasyandfastplatformtosupportsales.
• Providetheuserwithdigitaltickets.
fandango
BUSINESS
GOALS

Usergoalswheredeterminedbythe
surveyofactualandpotential
Fandangousers.
!
Theidentifiedusergoalsare:
• Findtheclosesttheaterstowatch
amovies
• Easytouseplatform
• Getticketsfast
• Reliability
• Beingabletousetheirphoneto
showtheirticket
• Lookupinformationaboutmovies
andevents
• Improveongroupexperiences
Userinterviews
helpedus
determineuser
goalsandneeds.
FacebookAdtoattractmoreusers
totheprojectsurveys.

Anmobilephoneappthat:
• Catersformultipleevent-types
• Iseasytousefortheuser
• Allowuserstoaccesseventsandbuyticketsonthego
• Containsinformationaboutevents
• Allowstheusertoaccessvenuesbyjustshowingtheirmobilephones.
• Sharingtheexperiencewiththeirfriends.
fandango
CRITICALPRODUCT
OBJECTIVES

our minimum viable product:
SHARING
ISCARING
INCLUDE
MUSIC
INTHEMIX
GOSOCIAL
MOBILE
PASS

OPEN APP
CLICK“CONCERT”
CLICK“DATE/TIME” CLICK“ARTIST” CLICK“VENUE”
CLICK SPECIFIC
VENUE
CLICK SPECIFIC
ARTIST
SELECT CONCERT
DATE
SELECT SPECIFIC
CONCERT
SELECT DATE
INPUT INFO.
CLICK“COMPLETE
CHECKOUT”
SELECT ADD TO
PASSBOOK
AVERY
SELECT SPECIFIC
CONCERT
Avery, a 42 year old manager,
wants to plan a musical evening
with a date she’s having next
week.
OPEN APP
CLICK MOVIES
CLICK DATE/TIME CLICK TITLES CLICK THEATERS
CLICK SPECIFIC
THEATER
CLICK SPECIFIC
MOVIE
SCROLL THROUGH
THEATERS
SELECT TIME
SCROLL THROUGH
MOVIES
CLICK SPECIFIC
MOVIE
INPUT INFO.
CLICK“COMPLETE
CHECKOUT”
SELECT ADD TO
PASSBOOK
RANDYRandy, a 31 year old, has a free
evening and wants to go to the
movies at a theater nearby.

OPEN APP
JORDAN
CLICK “SOCIAL” CLICK “CONCERTS”
CLICK“DATE/TIME”
CLICK “SATURDAY”
SELECT CONCERT
REVIEW CLICK
“INVITATIONS”NEWS FEED
CLICK
“ADD INVITATION”
INPUT FRIENDS
& CONCERT
CLICK
“SEND”
CLICK
“INVITE FRIENDS”
INPUT FRIENDS
& CONCERT
CLICK
“SEND”
Jordan, a 19 year old womon,
wants to go to a concert on
saturday but doesn’t know what
her friends will be up to.

Sportsevents
LiveTheatre
Tradeshowsand
Professionalevents
Broadway
fandango
EXPANDING
THEMARKETS

JAMESBLAKE
fandango
WEARABLE
TECHNOLOGY
Swipeandscanthiscodeattheentrance
09:30pm@WebsterHall

Thanks!
Jenna Doctoroff,
Patrick Harry
Rafa Torres, UX design.
We are
!
and

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General Assembly UXDi (Summer '14) | Fandango 2.0 presentation deck

1. Jenna Doctoroff, Patrick Harry Rafa Torres, UX design. We are ! and

2. Admit One Admit One

3. Fandango User ! “Iwanttosharethe experience."

4. ! “...Fandangoisthego-to destinationformorethan30 millionmoviegoerseachmonth.  Fandangohelpsmoviefans discover,buyticketsandshare theirpassionformoviesinamore engagingandinteractiveway..” ! ChuckDavis,CEOatFandango

5. fandangobrief ! “Wewanttoexpandtheir markettoconcertsandlocal events.Theywantaservice thatletsyouknowwhat’s happeningaroundyouand facilitatebuyingtickets on-the-go.”

6. AGENDA fandango OURPROCESS ! BUSINESSGOALS BRANDGOALS USERGOALS ! CRITICALPRODUCT OBJECTIVES&MVP ! ! ! ! ! DOCUMENTATION &PROTOTYPE ! PERSONAS SITEMAP USERFLOWS WIREFRAMES WEBSITEMOCKUP ! PROTOTYPE ! DIGITALPASS ! NEXTSTEPS ! EXPANDINGMARKETS EMERGINGTECH

7. fandango ! OUR RESEARCH

8. • Selltickets. • Expandthemarkettoconcertsandlocalevents. • Haveaneasyandfastplatformtosupportsales. • Providetheuserwithdigitaltickets. fandango BUSINESS GOALS

9. • Simplifyingtheexperienceofbuyingtickets • Providinganon-the-goservice • Goingmobile fandango BRAND GOALS

10. fandango ! USERGOALS

11. Usergoalswheredeterminedbythe surveyofactualandpotential Fandangousers. ! Theidentifiedusergoalsare: • Findtheclosesttheaterstowatch amovies • Easytouseplatform • Getticketsfast • Reliability • Beingabletousetheirphoneto showtheirticket • Lookupinformationaboutmovies andevents • Improveongroupexperiences Userinterviews helpedus determineuser goalsandneeds. FacebookAdtoattractmoreusers totheprojectsurveys.

12. ·Selltickets. ·Expandthemarketto concertsandlocal events. ·Haveaneasyandfast platformtosupport sales. ·Providetheuserwith digitaltickets. BUSINESS BRAND USER ·Simplifyingthe experienceofbuying tickets ·Providinganon-the-go service ·Goingmobile ·Findtheclosesttheaters towatchamovies ·Easytouseplatform ·Getticketsfast ·Reliability ·Beingabletousetheir phonetoshowtheirticket ·Lookupinformationabout moviesandevents ·Improveongroup experiences

13. CRITICALPRODUCT OBJECTIVES

14. Anmobilephoneappthat: • Catersformultipleevent-types • Iseasytousefortheuser • Allowuserstoaccesseventsandbuyticketsonthego • Containsinformationaboutevents • Allowstheusertoaccessvenuesbyjustshowingtheirmobilephones. • Sharingtheexperiencewiththeirfriends. fandango CRITICALPRODUCT OBJECTIVES

15. our minimum viable product: SHARING ISCARING INCLUDE MUSIC INTHEMIX GOSOCIAL MOBILE PASS

16. fandango ! PERSONAS

17.

18.

19.

20. fandango ! SITEMAP

21.

22. fandango ! USERFLOWS

23. OPEN APP CLICK“CONCERT” CLICK“DATE/TIME” CLICK“ARTIST” CLICK“VENUE” CLICK SPECIFIC VENUE CLICK SPECIFIC ARTIST SELECT CONCERT DATE SELECT SPECIFIC CONCERT SELECT DATE INPUT INFO. CLICK“COMPLETE CHECKOUT” SELECT ADD TO PASSBOOK AVERY SELECT SPECIFIC CONCERT Avery, a 42 year old manager, wants to plan a musical evening with a date she’s having next week. OPEN APP CLICK MOVIES CLICK DATE/TIME CLICK TITLES CLICK THEATERS CLICK SPECIFIC THEATER CLICK SPECIFIC MOVIE SCROLL THROUGH THEATERS SELECT TIME SCROLL THROUGH MOVIES CLICK SPECIFIC MOVIE INPUT INFO. CLICK“COMPLETE CHECKOUT” SELECT ADD TO PASSBOOK RANDYRandy, a 31 year old, has a free evening and wants to go to the movies at a theater nearby.

24. OPEN APP JORDAN CLICK “SOCIAL” CLICK “CONCERTS” CLICK“DATE/TIME” CLICK “SATURDAY” SELECT CONCERT REVIEW CLICK “INVITATIONS”NEWS FEED CLICK “ADD INVITATION” INPUT FRIENDS & CONCERT CLICK “SEND” CLICK “INVITE FRIENDS” INPUT FRIENDS & CONCERT CLICK “SEND” Jordan, a 19 year old womon, wants to go to a concert on saturday but doesn’t know what her friends will be up to.

25. fandango ! WIREFRAMES

26. fandango

27.

28. fandango ! WEBMOCKUP

29.

30. fandango ! MOBILEAPP PROTOTYPE

31. fandango DIGITAL PASS

32. fandango ! NEXTSTEPS

33. Sportsevents LiveTheatre Tradeshowsand Professionalevents Broadway fandango EXPANDING THEMARKETS

34. JAMESBLAKE fandango WEARABLE TECHNOLOGY Swipeandscanthiscodeattheentrance 09:30pm@WebsterHall

35. Thanks! Jenna Doctoroff, Patrick Harry Rafa Torres, UX design. We are ! and