public lecture to Journalism faculty, University of Queensland

1. Tools for journalism Rae Allen Lead Developer ABC Local Online October 2009

2. Write spelling and grammar microcontent feature writing collaboration

3. Spelling and Grammar craft skills copy writing copy editing “It takes an appreciation of the trivial and the grand, to be able to notice something as small as a comma or as large as a country, and to tell if a reporter has put them in the wrong place” – Tim Chong

4. Microcontent short content which needs to make sense out of its usual context - Jakob Neilsen content that conveys one primary idea or concept – Anil Dash

5. Microcontent: Headlines

6. Microcontent: Bylines

7. Microcontent: Lede description / summary / introduction

8. Microcontent: movie reviews Poor old Eric! Judd Apatow has become the twenty first century version of the Mack Sennett comedy studios. ‘Boy meets girl, boy falls in love, girl doesn't‘. Do you ever think about the private lives of stand-up comedians? Who say young people have the most fun?

11. Technical skills record audio take photos shoot video edit content in all these media

12. Crowd sourcing Definition: where a call-to-action generates content into a specific space. talkback radio vox pops polls ABC Contribute (contribute.abc.net.au) Contributors know where their contributions are going.

13. Cloud sourcing Definition: where an application or platform pulls in content for a specific purpose from wherever it can find it. YouTube Flickr Twitter RSS, API Contributors are putting the content into their own spaces and may not know where and when it may be used.

14. Cloud sourcing: data swine flu - WolframAlpha

15. Branding you are your brand own your name on as many platforms as possible http://twitter.com/jayrosen_nyu http://en.wikipedia.org/wiki/Jay_Rosen

16. Quote Question of JayrosenNyufrom @jeffabernathy: “What's the single most important change undergraduate J-schools can make? Require a double major.”

17. Summary self-learning today's jobs will not be tomorrows jobs be flexible don’t be platform dependant genre expertise become an ‘expert’ in a specific field

18. Contact Details Rae Allen Lead Developer ABC Local Online rae.allen@abc.net.au