Radiodays Europe in Barcelona March 2012 Session on radio strategy for smartphones Demonstration of first mass market mobile device integrating over-the-air broadcasting with mobile internet

1. 1

2. theidag.org

3. IDAG works for:
1. A single market for devices.
2. Combination of broadcasting/internet.
3. Cross-border services.

7. API

9. Broadcasting AND the Internet.
The Combination is King.

10. Live and on-demand. Cost efficient.

11. New formats, services and revenues.

12. Increased dialogue with listeners/viewers.

13. ToSS (Touch Screen Shopping).

14. TaB!

15. Artist: Lady Baba TaB!
Track: BJ Face
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Avg. score: 5.1 (11,239 votes)
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18. Combined
devices *
are here
*DMB/DAB/DAB+/Internet

19. Galaxy tablet from Samsung.

20. Apple Iphone, Ipad, Ipod.

21. Android, Apple, Windows.

22. Identity tablets with Android OS.

23. Navigation units from TomTom.

24. Radio must go digital.
It secures equal opportunities
to everyone.
DMB/DAB+ is advanced,
widespread, mature and
already here.

25. twitter: @garfors

26. gunnar.garfors@nrk.no
+47 40 00 00 22
garfors.com