UPS Social Media Case Study

1. Case Study
UPS, Social Media and Radian6
We’re so pleased to share that UPS has selected Radian6 as their social
media monitoring solution. They’re a great company putting forward
fantastic ideas and social media strategies, and we couldn’t be more
delighted to have them on board.
Debbie Curtis-Magley has been working with her colleagues at UPS to
build and steward their brand across the social web through a number of
channels. What’s fantastic about their team is that they enlist everyone –
not just communications staff – including receptionists and administrative
assistants. Debbie has mined the company for the people that have the
customer-oriented attitude that’s needed to move the company’s social
media presence forward.
So just what are they up to?
The UPS team has been conducting ongoing and active blogger outreach, connecting with bloggers
who cover key business and reputation topics such as environment and fuel conservation. They’re
also on Twitter (follow them at @UPS_News) to share news and information about the company.
In addition, UPS ran a fun video program to promote their UPS Delivery Intercept service. With the
support of Archie Manning as a spokesperson, UPS invited users to submit videos on YouTube and
MySpace featuring the best amateur football interceptions. And during the 2008 holiday season,
they introduced the UPS Regifter program, a clever solution for all those gifts you got but aren’t
sure you want to keep.
But participating is only part of the equation, and Debbie and the UPS team wanted to improve the
efficiency and breadth of their online reputation management with the Radian6 platform.
Social media monitoring with Radian6 also helps UPS stay informed about interests and issues that
capture the attention of the public, and identify conversations where they can join in and provide
information and insight to the community.
www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | community@radian6.com Copyright © 2010 - Radian6

2. Case Study | UPS, Social Media and Radian6
UPS was one of the great case studies featured at the 2008 BlogWell in San Jose (and you can
check out some video from the event here). Their story is a fantastic example of a truly global,
enterprise-level company embracing the power and potential of engaging with their customers
through social media.
So to Debbie and the entire UPS team, welcome to Radian6! We’re looking forward to working with
you and hearing more about your success.
www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | community@radian6.com Copyright © 2010 - Radian6