Socializing the Enterprise from the Inside Out A community is only as strong as the organization’s internal community awareness and support. Learn best practices of how to scale social media knowledge and build community visibility within an organization.

1. Socializing the Enterprise From the Inside Out#social2011

2. “Important conversations happen between people and people, not people and the company.” Socializing the Enterprise From the Inside Out Bill Johnston, Head of Global Community, Dell @billjohnston Beth LaPierre, Chief Listening Officer, Social Intel and Analytics, Kodak @bethlaprierre Michelle Kostya, Program Manager, Social Media Support, RIM @michellekostya #social2011

4. How to establish and scale a governance structure.

5. How to involve employees – training needed, freedom to engage – while maintaining control.#social2011