An analysis of the State of the Union Address for 2012.

1. State of the Union 2012
Salesforce Radian6 Report

2. SUMMARY OF “STATE OF THE UNION” MENTIONS
We looked at mentions of “#SOTU” and “State of the Union” to gain
an understanding of the volume and type of conversation for the past
day. The spike at 9 pm Eastern on January 24th had 517, 795 social
mentions.
600,000
500,000
400,000
300,000
200,000
100,000
The data related to the State of
the Union was compiled on
0 January 25th and looks at the
11PM 3AM 7AM 11 AM 3PM 7PM 11PM 3AM 7AM previous day.
Jan 24 JAN 24 JAN 24 JAN 24 JAN 24 JAN 24 JAN 24 JAN 25 JAN 25
In total there were 1,150,994
Micromedia social mentions.
Facebook
Comments
Mainstream News
Over the past day there The hashtag #SOTU was used
Blogs
were 1,150,994 social over 3 times more than writing
Forum Replies
out “State of the Union” in the
Videos mentions, 93% on
analyzed social mentions.
Forums Micromedia (Twitter).
Images
MySpace
Top Hashtags connected to the
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
event were: #sotu, #obama,
#tcot, #potus, #gop
For the past day, the female 159,848: 47.8%
gender split was male 174,347: 52.2%
slightly in favor of male
with 52.2%
The top tweeting age
bracket was 25 – 34
25-34
years old.
35-44
45-54
21-24
55-64
18-20
65+
0 5,000 10,000 15,000 20,000 25,000 30,000
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3. TOP MENTIONED WORDS
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4. 2012 ELECTION CANDIDATE MENTIONS
Within the conversation about the State of the Union, the mentions of candidates’ names for the
2012 Election were analyzed for the past day below we see those results ranked by volume.
The bottom graphics show us the top 50 top mentioned words for the top 3 candidates. The
featured tweets come from the sources with the most twitter followers within the results.
Barack Obama: 389,693 - 91.1%
Mitt Romney: 13,465 - 3.1%
Newt Gingrich: 10,583 – 2.5%
Ron Paul: 6,671 – 1.6%
Rick Santorum: 5,684 - 1.3%
Michele Bachmann: 803 - 0.2%
Rick Perry: 541- 0.1%
Jon Huntsman: 99 – 0.0%
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5. TOP RETWEETED USERNAMES
Looking over the past day we see the Twitter Usernames that received the most retweets. These were mainly
political and press related accounts.
@barackobama
@whitehouse
@whlive
@senatorsanders
@borowitzreport
@ricksantorum
@huffingtonpost
@cnnbrk
@michellemalkin
@billgates
0 5,000 10,000 15,000 20,000
From the ranking above, we see tweets that were shared by sources with the largest twitter followers.
1 2
3 4 5
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6. Salesforce.com
http://www.salesforce.com
Radian6
http://www.radian6.com